Julio Silva
Creative Art Director at Jotacom
Fortaleza, Brasil
TítuloSpeed limit
Agencia
Campaña The Sensitive Content
Anunciante Autarquia Municipal de Trânsito e Cidadania
Marca Autarquia Municipal de Trânsito e Cidadania
Fecha de primera difusión/publicación 2024 / 1
Sector Empresarial Gobierno y otras instituciones
Sinopsis You may have noticed that when a traffic accident occurs, a crowd of curious onlookers forms wanting to know what's going on. Humans are naturally curious beings. But how can we use this to our advantage? AMC has been trying to impact the population regarding the fatal risks of certain behaviors on the roads. With that in mind, let's combine both facts. We'll stimulate people's curiosity to raise awareness about the risks in traffic. Instagram has sensitive topics in its guidelines, covering the image every time those topics are portrayed. Let's use this to convey our message.
Medio Interactivo
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Director artístico
Responsable de conceptos / redactor
Ejecutivo de cuentas
Digital Account Executive
Head of Social Media
Planificador estratégico

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