Título | Speed limit |
Agencia | EBM Quintto |
Campaña | The Sensitive Content |
Anunciante | Autarquia Municipal de Trânsito e Cidadania |
Marca | Autarquia Municipal de Trânsito e Cidadania |
Fecha de primera difusión/publicación | 2024 / 1 |
Sector Empresarial | Gobierno y otras instituciones |
Sinopsis | You may have noticed that when a traffic accident occurs, a crowd of curious onlookers forms wanting to know what's going on. Humans are naturally curious beings. But how can we use this to our advantage? AMC has been trying to impact the population regarding the fatal risks of certain behaviors on the roads. With that in mind, let's combine both facts. We'll stimulate people's curiosity to raise awareness about the risks in traffic. Instagram has sensitive topics in its guidelines, covering the image every time those topics are portrayed. Let's use this to convey our message. |
Medio | Interactivo |
Director creativo | Kendy Shirasu |
Miembro del equipo creativo | Michel Barba |
Miembro del equipo creativo | Victor Rocha |
Director artístico | Julio Silva |
Responsable de conceptos / redactor | Laila Abdalla |
Ejecutivo de cuentas | Roberta Coutinho |
Digital Account Executive | Matheus Falcão |
Head of Social Media | Mariana Mota |
Planificador estratégico | Jessé Magalhães |