In the last 25 years in Armenia more than 40.000 girls lost their chance to be born. The reason were gender-selective abortions. Doping Creative Agency is doing its part in tackling this problem - launching #Bavakane (#Enough), a social advertising campaign, later joined by RA Ministry of Health and endorsed by the Prime Minister and First Lady of Armenia. As part of the campaign on October 11, International Girl Child Day, we colored the statue of Mother Armenia - the tallest statue in Yerevan - red, accompanied by a video ad and a website with information on the problem. The campaign was widely discussed on social media - 13.000.000 impressions - and stimulated positive dialogue on the topic.