TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 25, 2024

1

CoorDown - Assume That I can

Impactful, exceptional work from Small in New York that challenges every perception of people with Down Syndrome.

TítuloAssume That I can
Agencia
Campaña Assume That I can
Anunciante CoorDown
Marca CoorDown
Fecha de primera difusión/publicación 2024 / 3
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality.
Medio Web Film
Duración
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Managing Director
Responsable de cuentas de agencia
Realizador
DP
Productor ejecutivo
Senior Producer
Assistant Producer
Montador
Productora
Assistant Director
2

eir - For All

First work from TBWA since winning Irish telecoms company Eir's account, that brings a fresh, modern feel to the brand.

TítuloFor All
Agencia
Campaña For All
Anunciante eir
Marca eir
Fecha de primera difusión/publicación 2024 / 3
Sector Empresarial Servicios de telecomunicaciones
Sinopsis A brand new campaign for eir created by TBWA launches this week. The first work to emerge since the agency was appointed (as BBDO Dublin) following a creative review last October. “For All”—eir’s new brand platform—positions the company as a progressive brand for a modern Ireland. The repositioning follows hot on the heels of a behind-the-scenes brand transformation involving a €1.2 billion investment in Ireland’s infrastructure, a transformative journey on systems and processes to make customer experiences simple, easy, and seamless across all channels and touchpoints, as well as a renewed focus on innovation.
Medio Televisión
Duración
Agency
Director creativo
Director creativo
Director ejecutivo de creación
Head of Strategy
Strategy Director
President
EP
DP
Editorial
Senior Editor
Assistant Editor
Colorista
Post
Production Supervisor
Música
Music Supervision
Sonido
Sound Engineer
Owner
Finishing
Producción
Head of Content Production
Client Director
Director de cuentas
Responsable de cuentas de agencia
Productor ejecutivo
Productor
Realizador
Senior Producer
Colorization
Fotógrafo
3

Royal National Institute of Blind people (RNIB) - Alt Alts 5

MullenLowe's OOH campaign for RNIB draws attention to massive impact that alt text has for those who cannot see images. One of a series of posters in the UK that evokes history-changing scenes in just a few sentences.

TítuloAlt Alts 5
Agencia
Campaña Alt Alts
Anunciante Royal National Institute of Blind people (RNIB)
Marca Royal National Institute of Blind people (RNIB)

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Fecha de primera difusión/publicación Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Exterior
4

Every Man Jack - Still Smell Good

Fun video for Every Man Jack deodorant that brings home the product's naturally-derived ingredients. Creative through Party Land.

TítuloStill Smell Good
Agencia
Campaña Still Smell Good
Anunciante Every Man Jack
Marca Every Man Jack
Fecha de primera difusión/publicación 2024 / 3
Sector Empresarial Desodorantes
Medio Televisión
Duración
VFX/Post Production
Director de publicidad
Director de publicidad
Client Creative Director
Director de publicidad
Director de publicidad
Director de publicidad
Productora
Managing Director
Business Affairs Manager
Responsable de la creación
Managing Director
Director creativo
Director artístico
Productor de la agencia
Productor de la agencia
Brand Manager
Productora
Partner
Realizador
Director de fotografía
Jefe de decorados
Wardrobe
Colorista
Color Assist
Colour Executive Producer
CG Supervisor
Flame Lead
FX Artist
CG Artist
Lighting
Nuke Artist
Post-production Producer
Montaje
Editorial Company Executive Producer
Montador
Assistant Editor
Assistant Editor
Music / Sound Design
Managing Director, Music
Executive Music Producer
Music Producer
Sound Designer
5

PNC Bank - Boring is Essential

Actor Chris Diamantopoulos stars in this new work for PNC Bank through Arnold, that celebrates 'boring' as exactly the stability you need from your bank!

TítuloBoring is Essential
Agencia
Campaña Brilliantly Boring
Anunciante PNC Bank
Marca PNC Bank
PostedMarzo 2024
Sector Empresarial Banca, finanzas, legislación y seguros
Medio Televisión
Duración
Productora
Finishing
Responsable de la creación
Chief Client Officer
Director ejecutivo de creación
SVP
SVP
SVP
Director del grupo de creación
Director del grupo de creación
Director del grupo de creación
Responsable de conceptos / redactor
Productor ejecutivo
Vice President (VP)
Marketing
Marketing
Director de proyectos
Business Affairs Manager
Productor delegado
DP
Editorial house
Montador
Assistant Editor
Colorization
Mix
Sound Designer
Música
Productor
Realizador
Actor \ celebrity Chris Diamantopoulos
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