Filosofía y ventajas competitivas
The faculty of the Department of Advertising + Public Relations take a "full-service" approach to both teaching and research, covering all aspects of these professions. As a consequence, the Department has developed a strong reputation in multiple areas, including research, general management as well as risk and conflict management, art, copy, and more. It is one of the largest sources of doctoral graduates in these disciplines, but also a major source for art directors, copy writers, media planners, and so forth. The faculty are a mix of Ph.D researchers and former industry executives, to serve both academic and professional employers. And the curriculum is constantly changing, reflecting changes both in society and in the professional fields being served. It is also important to recognize that the Department's mission requires a focus on teaching and research that embraces "social responsibility" as a key element in all we do.