Critical Mass

Nashville, Estados Unidos
  • Competencias principales

    • Todo en uno
    • Digital
    • Móvil
    • Redes Sociales
    • E-Commerce
    • SEO
    • Web Design
    • Marketing Services
    • Marketing directo
    • Branded Content/Entertainment
    • Investigación de Mercado / Asesoría
    • Marketing Technologies / Analytics
    • Compra de Medios / Planificación
    • Marcas / Desarrollo del producto
    • Strategy and Planning
    • Sanidad
    • Finanzas
    • Tecnología
    • Servicios en línea
    • Negocio a negocio
    • Servicio público / Interés
    • Distribución
    • Belleza, Moda, Artículos de Lujo
    • Viajes y Turismo
    • Consumer

Filosofía y ventajas competitivas

We take data, creativity, and technology and connect them so that entire ecosystems work in a seamless, dynamic, and personalized way. It’s a paradigm shift in the way digital works. We learn about each customer through research and testing, but also through every interaction (data), and we use what we learn to inform the next step. By blending forecasting, machine learning, and real-time optimization with an ownable and flexible design system (all stuff we’re really good at), brands can seize opportunities the instant they’re revealed. Customers, in turn, get a better experience and a more connected journey. Simply put, a connected ecosystem is a true win/win, and it encompasses the touchpoints the world knows well (sites, apps, and social), as well as the ones we’re just entering (the metaverse and beyond). And that’s what we’re delivering for some of the world’s greatest brands—the next frontier in digital, with a relentless focus on the customer. 

Descripción de la red

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
Today, we are over 1,200 employees across 12 global offices and remain true to our roots. We're transparent, honest, passionate and have a can-do attitude that our clients notice and appreciate. 

Personal

Numero de empleados: 1200

Campañas

Premios

Premio Dinstinción Categoría Marca Año
AdRodeo Anvils Winner Logo Goodcell 2022
AdRodeo Fellowship Award Chris Gokiert 2022
BIMA 100 CEO & Leaders Clare Hart 2022
BIMA 100 Creatives & Designers Neil Cooper 2022
Stevie American Business Awards Gold Brand Experience of the Year: Consumer City National Bank 2022
Stevie American Business Awards Bronze Marketing Campaign of the Year: Financial Products & Services City National Bank 2022
AdAge Best Place to Work Critical Mass 2021
ADCC Award Gold Cinematography  Every Mother Counts 2021
ADCC Award Silver Direction Every Mother Counts 2021
Indigo Design Award Gold Branding: Design for Social Good Cereals Canada 2021
Indigo Design Award Gold Branding: Food Cereals Canada 2021
Indigo Design Award Silver Winner Logos Cereals Canada 2021
MediaPost Marketing Awards Winner Best Interactive Execution  INFINITI 2021
Shorty Awards Winner Best Use of Native Advertising AT&T Gif a Little Love 2021
Shorty Awards Winner Best Media Buying Shoe-String Strategy AT&T Gif a Little Love 2021

Clientes

Anunciante Marca Sector Empresarial Tipo de medio desde
City National Bank City National Bank Banca, finanzas, legislación y seguros
Diageo Diageo Bebidas
Intuit QuickBook Intuit QuickBook Banca, finanzas, legislación y seguros
Johnson & Johnson Lactaid Productos lácteos y huevos
  • Redes Sociales
  • Relaciones de la comunidad
2017
Nike Nike Prendas deportivas
Pfizer Pfizer Salud y productos farmacéuticos
US Army US Army Gobierno y otras instituciones
  • Sitios de Internet
2019
Apple Inc. Apple Electrónica doméstica y audiovisual
  • Interactivo
  • Anuncios de Internet
2015
Nissan Motor Corp. All Automotor
  • Interactivo
  • Sitios de Internet
  • Kioskos Interactivos
  • Televisión Interactiva
2009
AT&T Inc. AT&T Servicios de telecomunicaciones
  • Interactivo
  • Sitios de Internet
2009