The film opens with a loving homage to Elf’s iconic ‘street crossing’ scene – except this time, it’s a train of Asda shopping trolleys, not a New York City cab, that causes Buddy to exclaim “sorry!” as it crashes into him. This marks the beginning of a wondrous (for Buddy), if chaotic (for everyone else) trial shift, which sees Buddy marvel at Asda’s selection of Christmas goodies including some enticing icing sugar sprinkled Extra Special mince pies, eat all the free maple pigs in blankets samples, distract colleagues with his Christmas plans, and – of course – take the chance to sing loudly over the store Tannoy system. However, when the store closes and Buddy adds his own magic touch, decking out the entire shop floor in fairy lights and festive decorations (while re-christening the ‘elf checkouts’), it’s quickly apparent that when it comes to Christmas, Buddy and Asda are a match made in heaven. He’s got the job – and to his delight, he can stay. As he dashes – enthusiastically, of course – out of the store, he runs straight into the same shopping trolleys he encountered on his way in, causing a bemused colleague to smile, as the line ‘Have your Elf a Merry Christmas’ flashes up on-screen.