Insights from Critical Mass

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Check... leer más

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Little Black Book, Speaking to creatives from McCann Central, Dentsu Creative Mexico, Critical Mass and Durable Goods, LBB’s Nisna Mahtani hears how innovations are being utilised leer más

Agency Critical Mass has been named digital agency of record for Phonak, which is one of the largest hearing solution brands in the world.  Critical Mass will work closely with Phonak to drive digital transformation for a global family of properties based around the needs of consumers, healt… leer más

New program recognizes the need for individual, customized support far beyond parental leave      From pitches to always-on clients, the very structure of agency life often means a tough re-entry for parents, and it’s a significant factor in industry talent drain. Global digital marketing a… leer más