Yet somehow, we are not 5.6% of marketer budgets. We are not 5.6% of ad spend. We are not 5.6% of families in ads. leer más
There is nothing bolder than being yourself. leer más
We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all... leer más
If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved. leer más
LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril. leer más
LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else. leer más
What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding... leer más
There are so many stories that need to be told and the industry has only scratched the surface. leer más
Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories. leer más
It is not an insight that has determined the creation, but a number: “85% of trans people will be attacked during their lifetime”. leer más