Trim Editing Insights

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out these connections — and “Grab Life By The Claw™.” leer más

To demonstrate how Taylors' family values deliver a higher quality product, Lucky Generals has created a master brand platform called “It takes a big family to make great coffee”. Because when it's family, it matters more. leer más

TBWA\London has created a new brand platform and end line for the UK’s leading savory pasty brand Ginsters with a focus on using humour to drive its message in a new £4 million campaign. leer más

In the latest entry of our 'Modern Parenting' series, Naomi Duckworth, Creative Director at VCCP, speaks on leading with empathy, and putting human needs first to form a deeper connection and understanding of the target audience, and how we can push for meaningful progress through the work. leer más

Sophy Vanner Critoph, Head of Strategy, Culture + Comms at Amplify, weighs in on the balancing act of authentically expressing modern family structures. leer más

Pets at Home, the UK’s leading pet care business, has today (20th April) announced a relaunch of its brand with a new identity and creative platform that brings together all elements of its business and celebrates the love we have for our pets. leer más

A la fin de cette chronique en janvier 2020, quand un étrange virus en Chine n’était alors qu’une rumeur assez distante, j’avais écrit : “Quoiqu'il arrive ... leer más

We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. leer más

New CALM campaign fronted by West Ham and England footballer aims to tackle loneliness leer más

New research conducted by Libresse reveals that on average, women lose +5 months of sleep leer más