TítuloTruck Queens
Agencia
Campaña Truck Queens
Anunciante Iveco
Marca Iveco
Fecha de primera difusión/publicación 2021 / 10
Sector Empresarial Camiones, camiones de reparto
Filosofía Three women, one big dream: to make a career in the Trucks Business.
For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks.
Medio Branded Content
Duración
Responsable de la creación
Director creativo
Senior Art Director
Senior Copywriter
Junior Art Director
Junior Copywriter
Social Media Director
Social Media Manager
Digital Media Planner
DIRECTOR DE SERVICIO AL CLIENTE
Productora

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