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Best Food Ads of the Month
1
Sargento - The Grilled Cheese Experience
For National Grilled Cheese Day, Sargento partnered with local family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery.
| Título | The Grilled Cheese Experience |
| Agencia | Ogilvy Worldwide |
| Campaña | South x Midwest: National Grilled Cheese Month |
| Anunciante | Sargento Foods Inc. |
| Marca | Sargento |
| Posted | Abril 2024 |
| Sector Empresarial | Comida |
| Sinopsis | For National Grilled Cheese Day, Sargento wanted to find a way to bring their Creamery messaging to life (real, natural cheese with added cream for an amazing melt) and make the product the go-to-cheese for grilled cheese sandwiches. Grilled Cheese is a family staple - so Sargento, a 3rd generation family-owned company, headed to Austin and partnered with 3 family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery. The one-day event put the product into the hands (and mouths) of consumers, so they could see and taste the difference for themselves. The content captured at the event will form part of Sargento's month-long National Grilled Cheese Day celebrations. |
| Medio | Web Film |
| Duración |
2
Le Chocolat Des Francais - The Chocolate of French Women 1
TBWA\Paris and Le Chocolat des Français launched an original collection celebrating four exceptional women forgotten by history to mark International Women's Day!
| Título | The Chocolate of French Women 1 |
| Agencia | TBWA\PARIS |
| Campaña | The Chocolate of French Women |
| Anunciante | Le Chocolat Des Francais |
| Marca | Le Chocolat Des Francais |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Medio | Packaging Design |
| Duración | |
| Producción de sonido | \ELSE |
| Director de publicidad | Pa.....nri M...on Sólo para suscriptores |
| Director de publicidad | Ma....eu E....de Sólo para suscriptores |
| Responsable de la creación | Be....in M....al Sólo para suscriptores |
| Responsable de la creación | F....in Cl....ie Sólo para suscriptores |
| Responsable de conceptos / redactor | D...d P...ip Sólo para suscriptores |
| Director artístico | O....er MU....KI Sólo para suscriptores |
| Director artístico | P....ne S�.....haut Sólo para suscriptores |
| Director artístico | Cy....le De....ey Sólo para suscriptores |
| Director técnico | Gu.....me Ra....el Sólo para suscriptores |
| Lead Developer | S...ey Bo.....le Sólo para suscriptores |
| Junior Strategic Planner | A...lie P...re Sólo para suscriptores |
| Account Lead | C...é L...on Sólo para suscriptores |
| Director de cuentas | M....ux LA.....ON Sólo para suscriptores |
| Sound Director | F...y M....is Sólo para suscriptores |
| Sound Engineer / Sound Designer | Al.....re R....ux Sólo para suscriptores |
| Animation Production Company | E..y Sólo para suscriptores |
| Productor | J...e P....LE Sólo para suscriptores |
| Productor delegado | M...a M....va Sólo para suscriptores |
| Pre-Production Manager | Ch.....te G....ls Sólo para suscriptores |
| Head of Studio | Je.....�mi P...in Sólo para suscriptores |
| Head of Studio | Jo....an Z...t Sólo para suscriptores |
| Tech | B...o .e L...er Sólo para suscriptores |
| Tech | P...al L...s Sólo para suscriptores |
| Illustrator & Director | L...a Co.....lon Sólo para suscriptores |
| Animación | I..s A...s Sólo para suscriptores |
| Illustrator & Director | C....nt So.....non Sólo para suscriptores |
| Animación | L..a Ch.....une Sólo para suscriptores |
| Animación | L...a Al.....dri Sólo para suscriptores |
| Animación | M....nie G...n Sólo para suscriptores |
| Illustrator & Director | ..�a BA....IN Sólo para suscriptores |
3
Lay's - Undercover Commentator
Lay's addresses an important issue that many women face in sports by having a female commentator go undercover with a male-presenting voice in this poignant campaign from AlmapBBDO.
| Título | Undercover Commentator |
| Agencia | AlmapBBDO |
| Campaña | Undercover Commentator |
| Anunciante | PepsiCo Inc. |
| Marca | Lay's |
| Fecha de primera difusión/publicación | 2024 / 4 |
| Sector Empresarial | Papas fritas, crocantes maicitos, galletas y palitos salados |
| Filosofía | We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind, LAY’S®, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed the action in a video on social media. “I am not Elias. I’m Elaine Trevisan, a journalist for 14 years, and LAY’S® invited me to do a social experiment at a soccer match this week. Analyzing the comments on social media about Elias' broadcast, I noticed that there weren't many people criticizing, as usually happens when I'm a commentator. We are here today to defend that this is how we, women, are treated in sports broadcasts and, of course, also outside of them. Without being invalidated because we are women talking about soccer. Because we know a lot, okay?”, explained Elaine. |
| Medio | Integrated Media/360 Activation |
| Duración | |
| President & CEO | Filipe Bartholomeu |
| Responsable de la creación | Luiz Sanches |
| Responsable de la creación | Marco Giannelli |
| Responsable de la creación | Pernil |
| Director ejecutivo de creación | Fernando Duarte |
| Director ejecutivo de creación | Henrique Del Lama |
| Director ejecutivo de creación | Pedro Corbett |
| Miembro del equipo creativo | Ingryd Cruz |
| Miembro del equipo creativo | Pedro Ximenes |
| Ejecutivo de cuentas | Fernanda Tedde |
| Ejecutivo de cuentas | Tatiana Vidonscky |
| Ejecutivo de cuentas | Marcus Avena |
| Ejecutivo de cuentas | Shedia Marzouk |
| Ejecutivo de cuentas | Gisella Oyola |
| Planning Team | João Gabriel Fernandes Da Silva |
| Planning Team | Erika Moulin |
| Special Projects Manager | Julian Newman |
| Special Projects Manager | Carol Anjos |
| Special Projects Manager | Júlia Cunha |
| AI Production | Soundthinkers |
| Head of Strategy and Innovation | Paulo Dytz |
| Director de proyectos | Saulo Baumgartner Mosna |
| Developer | Rodrigo Roglio |
| Social Listening | Gustavo Arakawa |
| Approval Client | Simone Simões |
| Approval Client | Daniella Lopes |
| Approval Client | Giovanna Miranda |
| Offline | Adriana Roza |
| Offline | Gabriel Ezequiel |
| Digital Production | Ampfy |
| Radio | Bandeirantes |
| AV Production | Diego Villas Boas |
| AV Production | Charles Nobili |
| Image Production | Compañia |
| Producción de sonido | Cabaret |
| Cast | Elaine Trevisan |
| Cast | Ricardo Capriotti |
| Cast | Ulisses Costa |
| Cast | Claudio Zaidan |
| PR Agency | InPress Porter Novelli |
| Director de cuentas | Thais Szpigel |
| Responsable de cuentas de agencia | Vivian Fróes |
| Ejecutivo de cuentas | Barbara Crivelaro |
| Ejecutivo de cuentas | Thais Benica |
| Ejecutivo de cuentas | Vinicius Redaelli |
4
Campbell Company of Canada - Campbell’s pAIntings: OOH (3)
Inspired by the work of Andy Warhol, Campbell's reimagines artwork of its iconic can through generative AI! Creative through Zulu Alpha Kilo.
| Título | Campbell’s pAIntings: OOH (3) |
| Agencia | Zulu Alpha Kilo |
| Campaña | Campbell’s pAIntings |
| Anunciante | Campbell's |
| Marca | Campbell Company of Canada |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Exterior |
| Agency | Zulu Alpha Kilo |
| Productora | Z....ot Sólo para suscriptores |
| Empresa de creación sonora | Z....ot Sólo para suscriptores |
| Studio | Z....ot Sólo para suscriptores |
| Post | Z....ot Sólo para suscriptores |
| Public Relations | s..R Sólo para suscriptores |
| Creative Chairman | ..k M...eh Sólo para suscriptores |
| Responsable de la creación | B...n M...ay Sólo para suscriptores |
| Responsable de la creación | J...y G...er Sólo para suscriptores |
| Productor de la agencia | ..a St.....ka Sólo para suscriptores |
| Executive Strategy Director | H....er S...l Sólo para suscriptores |
| Executive Director | S..n B..l Sólo para suscriptores |
| Technology | S..n B..l Sólo para suscriptores |
| Strategy Team | A...ra S....rt .e P..�a Sólo para suscriptores |
| Director creativo adjunto | M....el Ro....uk Sólo para suscriptores |
| Director artístico | M....el Ro....uk Sólo para suscriptores |
| Responsable de cuentas de agencia | A...sa G....an Sólo para suscriptores |
| Post | S...h D...s Sólo para suscriptores |
| Director creativo adjunto | M...o B...ar Sólo para suscriptores |
| Responsable de conceptos / redactor | M...o B...ar Sólo para suscriptores |
| Artista de producción | M..a Lu....ch Sólo para suscriptores |
| Productor de la agencia | S...en C...k Sólo para suscriptores |
| Media Team | Ch.....na Fa....er Sólo para suscriptores |
| Media Team | D...on ..m Sólo para suscriptores |
| Media Team | V...n ..a Sólo para suscriptores |
| Online Producer | L..a H...dy Sólo para suscriptores |
| Post | L..a H...dy Sólo para suscriptores |
| PR | S...a P....ar Sólo para suscriptores |
| PR | A...en O�.....livan Sólo para suscriptores |
| PR | N...ta Sh.....ani Sólo para suscriptores |
| Montador | O..n Mi....ls Sólo para suscriptores |
| Mix Engineer | O..n Mi....ls Sólo para suscriptores |
| Studio Manager | S...ra N..o Sólo para suscriptores |
| Studio Manager | H...y E....io Sólo para suscriptores |
| Media Agency | S...k F....ry Sólo para suscriptores |
5
Cadbury - Dad & Kids
This hilarious spot from VCCP for Cadbury shows just how irresistible their ice cream bars can be!
| Título | Dad & Kids |
| Agencia | VCCP |
| Campaña | Guaranteed not to last |
| Anunciante | Mondelez International |
| Marca | Cadbury |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
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