With Gen Z leading a shift toward conscious consumption, Ogilvy Italy’s Antonella Miano and Luca Tapognani explain how the agency uses tools like... leer más
“Things we feel are innovative from a tech perspective in the UK are miles behind some of the things they’re doing in China, for example. The... leer más
Lauren Prociv, Group Strategy Director at Ogilvy NY, shares her insights on how socially responsible branding is reshaping consumer behavior,... leer más
Solene Lecomte, Deputy Managing Director at BETC Corporate, emphasizes the importance of authenticity and consistency in CSR efforts, offering... leer más
María Herranz, Managing Director & Head of Advertising and Branded Content at Ogilvy Spain, delves into the growing importance of CSR in today's... leer más
Marisa Chantawiboon, Creative Group Head at Yell Bangkok, discusses how brands can drive meaningful change through socially responsible marketing. leer más
Pooja Dindigal, Global Head of Impact at DEPT, shares insights into how agencies and brands can effectively blend social good with business... leer más
Santiago Cuesta, Executive Creative Director at TBWA\RAAD, discusses the evolving role of CSR and building socially responsible brands. From CSR... leer más
Alison Clark, Chief Client & Growth Officer at Marcus Thomas, shares how the agency has adapted to trends like project-based work and the rise of... leer más
Brittni Hutchins, Managing Director, discusses how the agency’s unique approach to leadership, partnerships, and creative collaboration enables... leer más