Chatting with Tamara Alesi, CEO of Mediaplus North America - a Serviceplan subsidiary - , we learn more about integrating online and offline... leer más
Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers. leer más
Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional... leer más
What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint... leer más
Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. leer más
An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and... leer más
It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal... leer más
TBWA\RAAD's Planning Director, Astha Sirpaul, delineates the opportunities for retailers that lie in personalized experiences and tailored... leer más
Continuing our exploration into the growth of retail media spend, Jessica Sochol, Associate Partner, Strategy at VSA Partners, delineates the shift... leer más
Customer data, in-store and online activations, multiple brand touch points and personalization have fueled growth of retail media and its... leer más