What’s the future of the marketing press?
How is the marketing press faring in 2022? As a unique gathering of journalists, through its jury and the related Press Club, the Epica Awards ought to have an idea. leer más
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Gen Z doesn't care about NFTs, but here's why they may eventually
Bianca Borrero-Barreras, Market Strategy Senior Manager at Upshot Agency leer más
Inspiration from outer space
As NASA prepares to return to the moon – and deals with a few technical hitches along the way – we round up some campaigns that are out of this world. leer más
What marketers need to know about brand consistency
Anthony Robbins once said, “It’s not what we do once in a while that shapes our lives. It’s what we do consistently.” He couldn’t have been more right. leer más
Unplug, Rest and Reset: Innovative Travel
As pandemic restrictions are lifted, many airlines and tourism groups are revamping their marketing strategy to reflect new behavior to the way consumers are planning their trips and to inspire mindful travel. leer más
Elevate your CX: welcome to the age of and
Let me start by asking you a question: what’s the one factor that makes or breaks a customer experience (CX)? I can imagine that you’re thinking of consistent branding or personalized customer journeys. And you’re right - these factors and more contribute to a stellar CX. leer más
Prismic: the go-to headless CMS to scale digital experiences
There are plenty of fish in the sea when it comes to choosing a content management system (CMS). WordPress, Drupal, and Joomla are just the tip of the iceberg. Some are cloud-based, some offer multilingual content capabilities for free, and others make it easy to integrate an e-commerce store. No doubt it can be difficult to decide which one’s best for you. leer más
How Serviceplan is reinvigorating the office
With its new headquarters in Munich, Serviceplan Group may have found the solution to post-pandemic office life. leer más
The power of a strong brand: designing a sleek new WordPress website for AkitaBox
In today’s market, your brand is your most valuable asset. Customers are no longer looking to just buy your goods and services - they crave an emotional connection with your brand. Which is why having a strong, recognizable, and consistent brand has never been more important. leer más
Design Center of Excellence: building a scalable design infrastructure
As a brand, having strong design capabilities is crucial to success. Did you know that brands who excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers, according to McKinsey? leer más