Making sure words matter
April is the month of World Book Day, so we’re taking our annual look at campaigns around reading, literacy and the world of words. leer más
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Stop Waiting, Start Doing—AI Search Optimization is Here
By Stephanie Warthe (Vice President, Search at Critical Mass) and Darrell Zahorsky (Search Lead at Critical Mass) leer más
Viral hits and chart-toppers: How TikTok transformed music marketing
The music industry has been evolving as a result of social media for some time; TikTok has taken artists' marketing and exposure to another stratosphere. leer más
Don’t Let Your Launch Campaign Sh*t Its Pants Because You Skimped on Pre-Production
Ronny Young is founder and president of OddBeast, an award-winning motion design and production studio, serving such recognized clients as Seagram’s VO, John Frieda and Febreze. In this ... leer más
When brands urge us to get busy
We’ve selected some gardening and home improvement campaigns to help shake off that winter sluggishness and get cracking on new projects. leer más
How Far We’ve Come – International Women’s Day
This International Women's Day, we’ve gathered powerful insights from leading women in the advertising industry who are paving the way for future generations. These trailblazing professionals share their personal journeys, invaluable experiences, and advice for young women stepping into the world of advertising. Their words inspire resilience, ambition, and the drive to shape the future of the industry. leer más
The joy of loyalty
Shiona McDougall explores how brands can transform loyalty programs from transactional to relational, creating lasting connections with customers by sparking joy throughout their journey—especially in low-frequency categories like automotive and luxury goods. leer más
The Future Is Boring
Roberto Fara, Chief Creative Officer at Ogilvy Spain, explores a paradox of the creative process, arguing that embracing boredom might just be the key to unlocking the next wave of groundbreaking ideas. leer más
Escape required? Dive into the Super Bowl
It’s early days in an already turbulent new presidency, but the Super Bowl will always be the Super Bowl, at least from an advertising point of view. The writer David Mamet once described it as a legitimate national holiday, along with the Oscars. The event is escapist. leer más
Do we need to learn a new language?
Álvaro Lens, Creative Director of Ogilvy in Barcelona, speaks on the changing landscape of advertising.
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