Christmas done differently
This year’s festive ads are falling like early snow, with many joyful films among them. But is there another way of capturing the Christmas spirit? leer más
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
The crazy little thing called effectiveness
Creatives only want to focus on and win "creative" awards. Strategists and clients are more keen to win "effectiveness" awards. This is ridiculous and archaic. Let’s stop seeing them differently. leer más
WPP Leads 2024's Top 15 Agencies in the World
Agency Mania Solutions' 2024 Top Agencies in the World poster showcases the rankings of leading agencies, compiled using data and insights from Ad Age’s 2023 and 2024 Data Center Agency Report leer más
Agency culture is evolving. The most competitive players are leaning into pitching, collaboration, and multi-channel excellence
Twice a year, I have the honor of organizing the Worldwide AdForum Consultant Summit—a unique and immersive experience for those passionate about the advertising and communications industry leer más
Harnessing health tech data for impactful ads
Mike Medeiros, Head of Strategy at Grey Health, speaks on how ethical data practices and behavioral insights are shaping the future of advertising. leer más
From Distrust to Loyalty: 9Rooftops CEO Kevin Meany on Rebuilding Consumer Trust
The 2024 Edelman Trust Barometer Trust Index (the average percent trust in NGOs, business, government, and media) is now down to 46% in the U.S. 9Rooftops CEO Kevin Meany speaks on rebuilding consumer trust for marketers. leer más
Campaigns for the scariest season
Halloween is just around the corner, so it’s time to gather around the cauldron and see what creative campaigns bubble up. leer más
Sounds of Innovation: How Tech and AI are Redefining Advertising
In an era where technology and creativity converge, advertising campaigns are increasingly harnessing the power of sound and AI to create meaningful connections with audiences. leer más
Accenture partners with NBCU to scale Peacock
Accenture and Droga5’s new installment of the "Reinvented with Accenture" campaign tells the story of Peacock’s rapid scaling by depicting a football pass of epic proportions. It us... leer más
Time to find flow again in a world where loyalty is languishing.
Insights on customer loyalty written by Shiona McDougall, Global Chief Strategy Officer at RAPP leer más
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Tenure Track Open Rank Position In Markets, Innovation And Design
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