Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

India Fizer
por India Fizer on 28 November 2023
Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. leer más

Mark Tungate
por Mark Tungate on 15 November 2023
Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. leer más

Mark Tungate
por Mark Tungate on 14 November 2023
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. leer más

Mark Tungate
por Mark Tungate on 23 October 2023
Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign.  leer más

Mark Tungate
por Mark Tungate on 11 October 2023
As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... leer más

India Fizer
por India Fizer on 10 October 2023
When it comes to mental health, the first step to healing is talking, and getting started can be the hardest part. In honor of World Mental Health Day, we are talking a look at campaigns from the ACT Responsible collection that champion self-care and mental health resources. leer más

Mark Tungate
por Mark Tungate on 12 September 2023
While rugby can’t equal the global popularity of football (or “soccer”, if you’re reading in the US), the Rugby World Cup remains a valuable property.  leer más

on 28 August 2023
Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. leer más

on 24 July 2023
James Masters of Havas Play UK delineates the role of AI in the world of sports and the boundless opportunities marketers should get the jump on, positioning sport as the ultimate ‘real’ experience in an increasingly non-human world. leer más

Insights

Ver más 
Ten takeaways from the BETC Teens survey

Ten takeaways from the BETC Teens survey

By Mark Tungate

on Nov 15, 2023

leer más

Luring us back to culture

Luring us back to culture

By Mark Tungate

on Nov 14, 2023

leer más

A sparkling new look for Eurostar

A sparkling new look for Eurostar

By Mark Tungate

on Oct 23, 2023

leer más

The spooky appeal of Halloween

The spooky appeal of Halloween

By Mark Tungate

on Oct 11, 2023

leer más

Ver más

Últimos Anuncios

Ver más 

Latest Jobs Posted

Account Manager Brandon
Orlando, Estados Unidos
Account Manager Brandon
Charleston, Estados Unidos
Social Media Manager Brandon
Myrtle Beach, Estados Unidos / (Remote)
Relationship Manager Fortuna Media Group
Seattle, Estados Unidos / (Remote)
Project Manager Brandon
Charleston, Estados Unidos
3D Modeler/CG Artist Thuma
San Francisco, Estados Unidos
Senior Industrial Designer Engenious Design
Prairie Village, Estados Unidos