Top Interviews From The Advertising Industry

The best place to meet and learn from the most creative people in advertising.

The advertising industry's most influential creatives, agency executives, and clients discuss business, inspiration, and their personal journeys in advertising.

Creative Director Professor of Advertising Agency Producer Intern Strategist New Business & Growth

Featured Interviews

Point of View 2 September 2024

Ogilvy Spain: "Storytelling is fundamental to connect purchasing decisions with personal values..."

As the acting bridge between the industry and the public, advertising has a responsibility to educate consumers about the socio-environmental... leer más

TOPIC: Ogilvy, Marketing, Sustainable messaging, Fast Fashion

Point of View 29 August 2024

From Fast Fashion to Sustainable Choices: The Power of Advertising

Noah Jackson, Senior Strategist at BASIC/DEPT, explores how brands can shift consumer attitudes from fast fashion towards more sustainable... leer más

TOPIC: DEPT, Sustainable messaging, Fast Fashion, Upcycling

Point of View 28 August 2024

Advertising's role in Fast Fashion: An opportunity to steer culture

INNOCEAN Europe's Rowan El Goweiny joins us in discussing the role of advertising in shaping a more conscious and ethical fashion landscape. leer más

TOPIC: Marketing, Sustainable messaging, INNOCEAN Europe, Fast Fashion

Point of View 27 August 2024

A more balanced consumer marketplace makes space for effortless sustainable choices

Speaking on advertising's role in driving consumption, Claire delineates strategies to transform the global value chain and make it easier for... leer más

TOPIC: Consumer Behaviour, Consumer experience, Ogilvy Consulting, Fast Fashion

Point of View 26 August 2024

"Customers today have endless choices, and we have a responsibility as marketers to inform the public and encourage conversation." Melissa Marano, RAPP

Fast fashion is a significant issue, not only in the retail industry, but for society at large and advertising plays a role in driving consumption.... leer más

TOPIC: RAPP, Sustainability, Fast Fashion, Consumption

Point of View 30 July 2024

Why sport still scores with brands

People – and brands – can’t get enough of sport. Even in today’s media environment, where streaming and social media draw millions of eyeballs,... leer más

TOPIC: Sport, Marketing, Olympic Games 2024, Sponsorship

Point of View 20 June 2024

#MyLions 4 at Cannes Lions 2024

Day four live from the Palais, Mark Tungate gets under the hood of the Serviceplan Group and the powerhouse agencies that make up the group.... leer más

TOPIC: Pereira O'Dell, Serviceplan Group, Cannes Lions International Festival of Creativity, L&C

Point of View Perspectives 18 June 2024

#MyLions 2 at Cannes Lions 2024

Campaign Ready to Play (Decathlon) Campaign Visit Sweden On our second day live from the Palais, the conversation centers on humor, branding,... leer más

TOPIC: AMV BBDO, adam&eveDDB, Forsman & Bodenfors, Tourism Sweden, Cannes Lions International Festival of Creativity

Point of View 17 June 2024

#MyLions 1 at Cannes Lions 2024

We open our first broadcast of this year's festival in conversation on a critical topic for our industry - diversity, equity and inclusion. leer más

TOPIC: act responsible, VCCP, Marcel, Diversity & Inclusion, Reckitt, Cannes Lions International Festival of Creativity

Point of View 3 June 2024

Forsman & Bodenfors champions flexible work plans that are inclusive for all types of parenting experiences

Forsman & Bodenfors Strategy Director, Rachel Thompson, speaks to AdForum about the agency's inclusive work plans and using the industry's power of... leer más

TOPIC: Forsman & Bodenfors, Parents in Advertising, Working parents, Policy