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This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Community Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.
Best responsible campaigns
1
King Faisal Specialist Hospital & Research - Strangers
The film “Strangers” powerfully illustrates how one donor can save eight lives, using emotionally interwoven stories to show that through organ donation, we live on in others
This ad is part of the ACT Responsible Collection
- Marca: King Faisal Specialist Hospital & Research
- País: Arabia Saudita
- Anunciante: King Faisal Specialist Hospital & Research
| Título | Strangers |
| Agencia | Publicis Middle East |
| Campaña | Strangers |
| Anunciante | King Faisal Specialist Hospital & Research |
| Marca | King Faisal Specialist Hospital & Research |
| Fecha de primera difusión/publicación | 2025 |
| Sector Empresarial | Hospitales & Clínicas |
| Filosofía | A deceased donor can donate and save up to eight lives by donating organs after death. And we see 8 stories in “Strangers”. With “Strangers”, the brand takes on the taboo too but with velvet gloves, by creating a story that asks one simple question: What is an act that makes one’s life worth more? Based on the permise of “we live on through what we give”, the film shares how when we choose to give a part of us to others, we keep a part of us alive in them. In doing so, the hospital wants to encourage people, regionally and worldwide, to give the gift of hope to others, through donating their organs, when they themselves are gone. Therefore, in turn, also associating the hospital with being a place for organ transplant. |
| Problema | King Faisal Specialist Hospital & Research is is a leading healthcare, research, and education institution recognized throughout Saudi Arabia and the Middle East. Established in 1975, the hospital has been operational in Saudi Arabia for 50 years, and is committed to providing world-class medical care and continuously advancing healthcare standards - not just for Saudi Arabia but also, for patients from around the world. The hospital wanted to focus on one key topic that was pertinent to it: Organ transplantation. And also, make an impact on a related topic that tends to have a misperception around it in the faith that’s predominant in the region: Organ donation. Organ donation is misperceived to be prohibited in the faith in the region. But the religion itself and most Islamic religious leaders encourage saving lives, and organ donation is deemed to be one way to do so, provided it does not harm the donor, and it is done after death to save others’ lives. |
| Resultado | The film has so far achieved 98% view through rate i.e. 98% of people who viewed the film watched it for its entire duration of 3 minutes 44 seconds. And has earned 100% positive sentiment, reached 23 markets. It has helped drive an uplift in inquiries for organ transplant, and an uplift in interests and hand raises for organ donation. |
| Medio | Web Film |
| Duración | |
| Mercado | Arabia Saudita |
| Productora | Dejavu Dubai |
| Postproducción | Dejavu Dubai |
| Montaje | Cold-Cutz |
| Colorista | Company 3 |
| Productor delegado | BMRG Films |
| Productor ejecutivo | Manasvi Gosalia |
| Realizador | Tahaab Rais |
| Director de fotografía | Marvin Schatz |
| Responsable de la producción | Kavya Iyer |
| Screenplay | Tahaab Rais |
| Story | Tahaab Rais |
| Productor | Hala El Amm |
| Chief Executive Officer (CEO) | Bassel Kakish |
| Chief Strategy Officer | Tahaab Rais |
| Director ejecutivo de creación | Aunindo Anoop Sen |
| Responsable de la producción | Shereen Mostafa |
| Senior Producer | Joumana Haddad |
| Productor ejecutivo | Levan Maghradze |
| Productor | Nicolas Balaa |
| Assistant Director | Guram Bakradze |
| Assistant Director | Ilia Asitashvili |
| Assistant Director | Marie Jatchvadze |
| Productor ejecutivo | Tato Sulakvelidze |
| Director de producción | Irina Khvedelidze |
| Production Assistant | Oto Pavlenishvili |
| Jefe de decorados | Tamo Chavchanidze |
| Director artístico | Beka Sadagashvili |
| Casting Director | Taso Okropiridze |
| Gaffer | Goglika Khaindrava |
| Costume | Nino Injia |
| Hair/Makeup | Teo Glonti |
| Hair/Makeup | Madona Chanturia |
| Casting | Salome Chulukhadze |
| SFX | Guro Chikviladze |
| Camera Assistant | Manu Elijarashvili |
| Camera Assistant | Levan Zaridze |
| Montador | Neda Zag |
| Postproducción | Nadim Khoury |
| Coloring | Edwin Elkington |
| Efectos especiales | Pradosh Chandran |
| Postproducción | Rafic Sawaya |
| Colorista | Steffan Perry |
| Actor /Celebridad | Elias Zayek |
| Actor /Celebridad | Pavle |
| Actor /Celebridad | Ani Imnadze |
| Actor /Celebridad | Iskandar Sawaieer |
| Actor /Celebridad | Bryson Wesley |
| Actor /Celebridad | George (Giga) Khatiashvili |
2
SickKids Foundation - The Count
The film captures the emotional journey of SickKids patients, families, and staff as they fight for every birthday, mixing real-life moments with surreal scenes and powerful athletic imagery.
This ad is part of the ACT Responsible Collection
- Marca: SickKids Foundation
- País: Canadá
- Anunciante: SickKids Foundation
| Título | The Count |
| Agencia | FCB Canada |
| Campaña | The Count |
| Anunciante | SickKids Foundation |
| Marca | SickKids Foundation |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | The film, featuring a cast of more than twenty real SickKids patients, portrays an emotionally charged and visually complex tapestry that depicts the fight for every birthday for patients, families and hospital staff. It artfully weaves birthday imagery with athletic metaphors and surrealistic imagery alongside real life moments of children and their families. |
| Medio | Web Film |
| Duración | |
| Realizador | Clément Durou |
| Fotógrafo | Matt Barnes |
| Montador | Neil Smith |
3
Emergency - 365 Days
War transforms everyday moments, turning joy into survival, and reminding us of the urgent need for lasting peace.
This ad is part of the ACT Responsible Collection
- Marca: Emergency
- País: Italia
- Anunciante: Emergency NGO
| Título | 365 Days |
| Agencia | Ogilvy Italy |
| Campaña | 365 Days |
| Anunciante | Emergency NGO |
| Marca | Emergency |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| President | Gi....pe Mas......teo Sólo para suscriptores |
| Responsable de la creación | Gi....pe Mas......teo Sólo para suscriptores |
| Director ejecutivo de creación | L....ia F....ia Sólo para suscriptores |
| Director ejecutivo de creación | Fr.....co B...le Sólo para suscriptores |
| Director creativo | Gi....no C....ri Sólo para suscriptores |
| Responsable de conceptos / redactor | Lu....ca P..o Sólo para suscriptores |
| Head of Strategy | L..a Ta.....ni Sólo para suscriptores |
| Strategist | S...ia T...o Sólo para suscriptores |
| Responsable de la producción | S...m Ba.....tti Sólo para suscriptores |
| PR | P...a T....ti Sólo para suscriptores |
| Productor ejecutivo | L....zo Ul....ri Sólo para suscriptores |
| Director de fotografía | D...de Ma....an Sólo para suscriptores |
| Decorador | L..a V....ta Sólo para suscriptores |
| Postproducción | B....ra Ca.....io Sólo para suscriptores |
| Colorista | A..a Vi.....li Sólo para suscriptores |
| Música | F....po B....ta Sólo para suscriptores |
| Fotógrafo | S....no Ro....li Sólo para suscriptores |
| Director artístico | A..a Mo....si Sólo para suscriptores |
| Director de cuentas | S...ia C...da Sólo para suscriptores |
| Strategist | G...ia Fe....li Sólo para suscriptores |
| Director de cuentas | A....na Ma.....na Sólo para suscriptores |
| Responsable de cuentas de agencia | G...a T...e Sólo para suscriptores |
| Assistant Director | I...o P....do Sólo para suscriptores |
| Costume | C....la .e B...is Sólo para suscriptores |
| Hair and Makeup | F...ia B....li Sólo para suscriptores |
| Offline Editor | S....rt Gr.....ld Sólo para suscriptores |
| Sonido | H....th Sólo para suscriptores |
| Motion Graphic Designer | L..a P...ri Sólo para suscriptores |
| Head of Social | C...la B...ci Sólo para suscriptores |
| Online video | H....th Sólo para suscriptores |
| Productora | Th.....ly Sólo para suscriptores |
| Realizador | C..c Sólo para suscriptores |
| Productora | ..e F...ly Sólo para suscriptores |
4
Greenpeace Greece - Flipping the “Ghiblification” Trend Into a Wake-Up Call - fireman
The ad hijacks the cartoon photo trend to prove that no filter can soften the horror of what's really happening.
This ad is part of the ACT Responsible Collection
- Marca: Greenpeace Greece
- País: Grecia
- Anunciante: Greenpeace
| Título | Flipping the “Ghiblification” Trend Into a Wake-Up Call - fireman |
| Agencia | Ogilvy Greece |
| Campaña | Flipping the “Ghiblification” Trend Into a Wake-Up Call |
| Anunciante | Greenpeace |
| Marca | Greenpeace Greece |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Cartel |
5
Gustave Roussy - Lucie
The video features Lucie, who retraces her life, from the womb to today, naming the illnesses that could have taken her, but each time affirming, "I didn’t die from that" while thanking medical progress for keeping her alive.
This ad is part of the ACT Responsible Collection
- Marca: Gustave Roussy
- País: Francia
- Anunciante: Gustave Roussy
| Título | Lucie |
| Título (Lengua original) | Lucie (anglais) |
| Agencia | Publicis Conseil |
| Campaña | Lucie |
| Anunciante | Gustave Roussy |
| Marca | Gustave Roussy |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía (Lengua original) | Sólo para suscriptores |
| Medio | Redes Sociales |
| Duración | |
| Banda Sonora | Sólo para suscriptores |
| Director de publicidad | .r F....ce B....si Sólo para suscriptores |
| Director de publicidad | .r F....ce A...é Sólo para suscriptores |
| Director de publicidad | P....ne .e Lo......lle Sólo para suscriptores |
| Director de publicidad | D...né R...n Sólo para suscriptores |
| Director de publicidad | .r C....ne Ba......ier Sólo para suscriptores |
| Director de publicidad | Ca....ne P...on Sólo para suscriptores |
| Director de publicidad | .r C...ile B....al Sólo para suscriptores |
| Director de publicidad | A...e Re.....lle Sólo para suscriptores |
| Director de publicidad | M..c D....er Sólo para suscriptores |
| Director de publicidad | T...r M....iu Sólo para suscriptores |
| Director de publicidad | N....as Si....le Sólo para suscriptores |
| Director de publicidad | A....ic S...in Sólo para suscriptores |
| Director de publicidad | J...ôme C...ry Sólo para suscriptores |
| Director de publicidad | .r M....ed A...e B..i Sólo para suscriptores |
| President | A...he Bo....et Sólo para suscriptores |
| Director de publicidad | G...lle .e R..x Sólo para suscriptores |
| CEO/CCO | M...o Ve.....lli Sólo para suscriptores |
| Director ejecutivo de creación | P...re Ma....at Sólo para suscriptores |
| Director ejecutivo de creación | A...is ..n B..e Sólo para suscriptores |
| Director artístico | De....ne A...l Sólo para suscriptores |
| Agency TV Producer | E...ie C....ot Sólo para suscriptores |
| Creative Strategy Lead | S...h L....ié Sólo para suscriptores |
| Account Management | E...ie Je....au Sólo para suscriptores |
| Account Management | C...a Li.....res Sólo para suscriptores |
| Legal | F...y L...r Sólo para suscriptores |
| Realizador | J..o ..n D....el Sólo para suscriptores |
| Director de fotografía | A...lo M....es Sólo para suscriptores |
| Jefe de decorados | J...s N....ro Sólo para suscriptores |
| Stylist | S...a Mo....ro Sólo para suscriptores |
| Productor | C....ent Ma.....ll Sólo para suscriptores |
| Productora | H...et Sólo para suscriptores |
| Director of Production | E..a Gu.....au Sólo para suscriptores |
| Talent | S...h Vr....ud Sólo para suscriptores |
| Postproducción | Pr.....ous Sólo para suscriptores |
| Post-production Producer | A...ia Be.....us Sólo para suscriptores |
| Montador | Mar.......lisse Mo.....er Sólo para suscriptores |
| Grade Artist | C....nt Le....st Sólo para suscriptores |
| Gráfico | S....ne S....me Sólo para suscriptores |
| Gráfico | J..n Ba....te B....ux Sólo para suscriptores |
| Gráfico | R....el F...e Sólo para suscriptores |
| Gráfico | L...s N...d Sólo para suscriptores |
| Producción de sonido | Pr.....ous Sólo para suscriptores |
| Productor de sonido | M...in S....re Sólo para suscriptores |
| Sound Engineer | E...t J..t Sólo para suscriptores |
| Sound Engineer | A..x F...a Sólo para suscriptores |
| Sound Designer | P..l F....re Sólo para suscriptores |
| Music Creative Director | Ch.....phe C....et Sólo para suscriptores |
| Music Art Director | Gr....ire Bu....le Sólo para suscriptores |
| Music Art Director | M...me R...e Sólo para suscriptores |
| Business Affairs | C...a B...el Sólo para suscriptores |
| Business Affairs | A...el A....or D....ne Sólo para suscriptores |
EDITOR'S PICK
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Articulo 19 - The Shooting
The ad depicts journalists caught in the middle of a shootout, where "shooting" refers both to the photographers' work and the gunfire from criminals
This ad is part of the ACT Responsible Collection
- Marca: Articulo 19
- País: Méjico
- Anunciante: Articulo 19
| Título | The Shooting |
| Agencia | Grey Worldwide Mexico |
| Campaña | The Shooting |
| Anunciante | Articulo 19 |
| Marca | Articulo 19 |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Gabriel Schmitt |
| Socio creativo | Diego Medvedocky |
| Socio creativo | Costanza Rossi |
| Productor | Emiliano Alvarenga |
| Miembro del equipo creativo | Florencia Kessler |
| Miembro del equipo creativo | Catrina Ramos |
| Lead Creative | Emma Tonetti |
| Chief Executive Officer (CEO) | Coral Arnedo |
| Responsable de la creación | Alexis Ospina |
| Director ejecutivo de creación | Mauricio Guerrero |
| Director creativo | Mario Berber |
| Director creativo | Ricardo Reyes |
| Responsable de conceptos / redactor | Paola Berman |
| Director artístico | Marco Oseguera |
| Director de cuentas | Maritza Velásquez |
| Responsable de la producción | Julieta Napoli |
| Assistant Producer | Leah Pages |
| Responsable de conceptos / redactor | Xel Ha Neri |
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