Empowering Change! Find out how in just 5 days, Costa Rican girls' WhatsApp Campaign turned phone numbers into a policy, making free menstrual products in schools a reality!
Título | Welcome To The Group |
Agencia | PHD |
Campaña | Welcome To The Group |
Anunciante | Nosotras Women Connecting |
Marca | Nosotras Women Connecting |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Filosofía | Sólo para suscriptores |
Problema | Sólo para suscriptores |
Resultado | Sólo para suscriptores |
Medio | Case Study |
Duración | |
Director creativo | Cr....an C...lo D..az Sólo para suscriptores |
Responsable de conceptos / redactor | Cr....an C...lo D..az Sólo para suscriptores |
Chief Executive Officer (CEO) | A..n V....ub Sólo para suscriptores |
Managing Director | M...el P..a Sólo para suscriptores |
Planning Director | M...ica B...co Sólo para suscriptores |
Head Of Planning | An....ica Tr.....do Sólo para suscriptores |
Director artístico | Al.....er S....ar Sólo para suscriptores |
Productor | A....da F...s Sólo para suscriptores |
Productor | K...u Cr....rs Sólo para suscriptores |
By using the image of dictators, Acher Troy (for PETA) has a clear message : leather is dangerous. From the production to the purchase, leather clothes are creating way more damages than we think. Just as dictators that causes suffering and devastation, wearing leather affects the world by Killing animals, causing cancers and amplifying global warming.
Título | Poutine |
Agencia | Archer Troy |
Campaña | Dangerous Leather |
Anunciante | People for the Ethical Treatment of Animals PETA |
Marca | PETA |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Exterior |
Are you facing misogyny in online games? Wonder Women Tech, in collaboration with AlmapBBDO, presents a solution: a virtual police station in GTA that enforces real pursuit. Let's put an end to hateful comments and cyberharassment; gaming should be a safe space for all women
Título | ePolice Station |
Agencia | AlmapBBDO |
Campaña | ePolice Station |
Anunciante | Wonder Women Tech |
Marca | Wonder Women Tech |
Fecha de primera difusión/publicación | 2024 / 3 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | For the past few years, GTA RP has included police stations as part of the game's plot. In a mod to the game's open-source code, in partnership with a server, the map will now include an ‘E-Police Station,' a virtual police station identical to its real-world counterpart, set up specifically to address crimes against women. When players are harassed or witness violent interactions, they are encouraged to capture and save evidence on the platform. Then their avatar can head over to the virtual station, where they'll be guided through the process of filing an official police report, all without having to leave the game. The complaint, once submitted, will be duly investigated by the authorities |
Filosofía | After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), an NGO and global ecosystem dedicated to incentivizing and contributing toward female inclusion in the tech world, presents the first e-police station created for women to file real complaints straight from the game. From now on, players will find a new beta tool in GTA RP that will support them by making it easier to access official police platforms for filing electronic incident reports about incidents of harassment, threats, and other forms of violence. |
Medio | Interactivo |
Duración | |
Más información | https://e-policestation.com/ |
President | Filipe Bartholomeu |
Chief Executive Officer (CEO) | Filipe Bartholomeu |
Responsable de la creación | Luiz Sanches |
Director ejecutivo de creación | Rafael Gil |
Director ejecutivo de creación | Rodrigo Almeida |
Miembro del equipo creativo | Aline Fucs |
Miembro del equipo creativo | Rafaela Grotti |
Miembro del equipo creativo | Ingryd Cruz |
Miembro del equipo creativo | Felipe Paganoti |
Miembro del equipo creativo | Igor Pontes |
Director creativo | Deborah Vasques |
Director creativo | Eduardo Vares |
Director de proyectos | Julia Newman |
Director de proyectos | Marillia Alves |
Planificador de cuentas | Rita Almeida |
Planificador de cuentas | Daniela Ferrari |
Planificador de cuentas | Júlia Martins |
Content | Chris Melo |
Content | Bruna Prado |
Digital Production | Lilian Cavallini |
Digital Production | Luan Henriques |
Postproducción | Monster Films |
Producción de sonido | Cabaret |
Productora | Monster Films |
Productor ejecutivo | Renato Rocha |
Productor ejecutivo | Ailton Almeida |
Productor de la productora | Taisa Mastri |
Productor de la productora | Luisa Zorzetti |
Director de producción | Victoria Andria |
Montador | Tiago Carezzato |
Montador | Robert Luna |
Animación | Guilherme Pinto |
Animación | Chrisler Soares |
Animación | José Augusto |
Music Producer | Gab Scatolin |
Compositor de música | Guilherme Azem |
Audio Post | Gab Scatolin |
Director de publicidad | Lisa Mae Brunson |
Director de publicidad | Melissa Kyle Cofer |
Director de publicidad | Alicia Andrade |
Director de publicidad | Jules Dudko |
Director de publicidad | Lexi St. John |
Director de publicidad | Marina Spryou |
Dive into the urgent reality: every second, 100 tonnes of waste flood our seas, with 80% being plastic. "Stop Plastic Horror" is a call to action, illuminating the consequences of plastic pollution on our oceans
Título | Stop Plastic Horror 2 |
Agencia | Boomerang |
Campaña | Stop Plastic Horror |
Anunciante | Boomerang |
Marca | Boomerang |
Posted | Febrero 2024 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Prensa y publicaciones |
Director creativo | S...ra R..i Sólo para suscriptores |
Director artístico | O....ne Z...I Sólo para suscriptores |
Director artístico | K...hi F...ah Sólo para suscriptores |
Director artístico | A..z S...h Sólo para suscriptores |
Responsable de conceptos / redactor | S...ia M....uz Sólo para suscriptores |
Unlock your potential, learn how mastering your makeup can propel your career, an turn it to professional success
Título | #MakeUpForThePayGap |
Agencia | Leo Burnett Middle East & North Africa |
Campaña | #MakeUpForThePayGap |
Anunciante | ItsHerWay.com |
Marca | ItsHerWay |
Posted | Marzo 2024 |
Sector Empresarial | Sólo para suscriptores |
Medio | Web Film |
Duración |
By blending heat mapping technology with photography, portraits of Helsinki Pride community members radiate in the vibrant colors of the rainbow. Within the campaign imagery, the essence of human connection is vividly portrayed through the hues of the Pride flag. These visuals not only emphasize the endeavors undertaken by the Pride movement but also depict pride as a potent and affirmative energy originating from within.
Título | Respect begins with pride |
Agencia | TBWA\ Helsinki |
Campaña | Pride shines from within |
Anunciante | Helsinki Pride |
Marca | Helsinki Pride |
Posted | Diciembre 2023 |
Sector Empresarial | Sólo para suscriptores |
Medio | Prensa y publicaciones |