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The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally

1

Nosotras Women Connecting - Welcome To The Group
PHD

Empowering Change! Find out how in just 5 days, Costa Rican girls' WhatsApp Campaign turned phone numbers into a policy, making free menstrual products in schools a reality!

TítuloWelcome To The Group
Agencia
Campaña Welcome To The Group
Anunciante Nosotras Women Connecting
Marca Nosotras Women Connecting

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Fecha de primera difusión/publicación Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Filosofía Sólo para suscriptores
ProblemaSólo para suscriptores
ResultadoSólo para suscriptores
Medio Case Study
Duración
Director creativo Cr....an C...lo D..az Sólo para suscriptores
Responsable de conceptos / redactor Cr....an C...lo D..az Sólo para suscriptores
Chief Executive Officer (CEO) A..n V....ub Sólo para suscriptores
Managing Director M...el P..a Sólo para suscriptores
Planning Director M...ica B...co Sólo para suscriptores
Head Of Planning An....ica Tr.....do Sólo para suscriptores
Director artístico Al.....er S....ar Sólo para suscriptores
Productor A....da F...s Sólo para suscriptores
Productor K...u Cr....rs Sólo para suscriptores
2

PETA - Poutine

By using the image of dictators, Acher Troy (for PETA) has a clear message : leather is dangerous. From the production to the purchase, leather clothes are creating way more damages than we think. Just as dictators that causes suffering and devastation, wearing leather affects the world by Killing animals, causing cancers and amplifying global warming.

TítuloPoutine
Agencia
Campaña Dangerous Leather
Anunciante People for the Ethical Treatment of Animals PETA
Marca PETA

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Fecha de primera difusión/publicación Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Exterior
3

Wonder Women Tech - ePolice Station

Are you facing misogyny in online games? Wonder Women Tech, in collaboration with AlmapBBDO, presents a solution: a virtual police station in GTA that enforces real pursuit. Let's put an end to hateful comments and cyberharassment; gaming should be a safe space for all women

TítuloePolice Station
Agencia
Campaña ePolice Station
Anunciante Wonder Women Tech
Marca Wonder Women Tech
Fecha de primera difusión/publicación 2024 / 3
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis For the past few years, GTA RP has included police stations as part of the game's plot. In a mod to the game's open-source code, in partnership with a server, the map will now include an ‘E-Police Station,' a virtual police station identical to its real-world counterpart, set up specifically to address crimes against women. When players are harassed or witness violent interactions, they are encouraged to capture and save evidence on the platform. Then their avatar can head over to the virtual station, where they'll be guided through the process of filing an official police report, all without having to leave the game. The complaint, once submitted, will be duly investigated by the authorities
Filosofía After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), an NGO and global ecosystem dedicated to incentivizing and contributing toward female inclusion in the tech world, presents the first e-police station created for women to file real complaints straight from the game. From now on, players will find a new beta tool in GTA RP that will support them by making it easier to access official police platforms for filing electronic incident reports about incidents of harassment, threats, and other forms of violence.
Medio Interactivo
Duración
Más información https://e-policestation.com/
President
Chief Executive Officer (CEO)
Responsable de la creación
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Digital Production
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Director de publicidad
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4

Boomerang - Stop Plastic Horror 2

Dive into the urgent reality: every second, 100 tonnes of waste flood our seas, with 80% being plastic. "Stop Plastic Horror" is a call to action, illuminating the consequences of plastic pollution on our oceans

TítuloStop Plastic Horror 2
Agencia
Campaña Stop Plastic Horror
Anunciante Boomerang
Marca Boomerang

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PostedFebrero 2024
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Prensa y publicaciones
Director creativo S...ra R..i Sólo para suscriptores
Director artístico O....ne Z...I Sólo para suscriptores
Director artístico K...hi F...ah Sólo para suscriptores
Director artístico A..z S...h Sólo para suscriptores
Responsable de conceptos / redactor S...ia M....uz Sólo para suscriptores
5

ItsHerWay - #MakeUpForThePayGap

Unlock your potential, learn how mastering your makeup can propel your career, an turn it to professional success

Título#MakeUpForThePayGap
Agencia
Campaña #MakeUpForThePayGap
Anunciante ItsHerWay.com
Marca ItsHerWay

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PostedMarzo 2024
Sector EmpresarialSólo para suscriptores
Medio Web Film
Duración
EDITOR'S PICK in partnership with
+1

Helsinki Pride - Respect begins with pride

By blending heat mapping technology with photography, portraits of Helsinki Pride community members radiate in the vibrant colors of the rainbow. Within the campaign imagery, the essence of human connection is vividly portrayed through the hues of the Pride flag. These visuals not only emphasize the endeavors undertaken by the Pride movement but also depict pride as a potent and affirmative energy originating from within.

TítuloRespect begins with pride
Agencia
Campaña Pride shines from within
Anunciante Helsinki Pride
Marca Helsinki Pride

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PostedDiciembre 2023
Sector EmpresarialSólo para suscriptores
Medio Prensa y publicaciones
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