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Best Financial Ads of the Month
1
AXA France - Three Words
In this impactful campaign created by Publicis, AXA adds a three-words clause to its policies that will help people experiencing domestic violence find alternative housing.
This ad is part of the ACT Responsible Collection
- Marca: AXA France
- País: Francia
- Anunciante: AXA
| Título | Three Words |
| Título (Lengua original) | Trois mots qui peuvent tout changer (anglais) |
| Agencia | Publicis Conseil |
| Campaña | Three Words |
| Anunciante | AXA |
| Marca | AXA France |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis (Lengua original) | Sólo para suscriptores |
| Filosofía (Lengua original) | Sólo para suscriptores |
| Medio | Branded Content |
| Duración | |
| Director de publicidad | A...e H....an Sólo para suscriptores |
| Director de publicidad | T...as B...te Sólo para suscriptores |
| Director de publicidad | S...ie Dup.......our Sólo para suscriptores |
| Director de publicidad | N...mie G...t Sólo para suscriptores |
| Director de publicidad | A..e Fe.....in Sólo para suscriptores |
| Director de publicidad | F...a D...s Sólo para suscriptores |
| Director de publicidad | U...ke D....ne Sólo para suscriptores |
| Director de publicidad | Vi....ie B...�ot Sólo para suscriptores |
| Director de publicidad | ..a .e Ca....an Sólo para suscriptores |
| Director de publicidad | E..a Ou.....ur Sólo para suscriptores |
| President | A...he Bo....et Sólo para suscriptores |
| Global CCO/CEO | M...o Ve.....lli Sólo para suscriptores |
| Director ejecutivo de creación | P...re Ma....at Sólo para suscriptores |
| Client Lead | C...re V...a Sólo para suscriptores |
| Creative Strategy Lead | S...h L....ié Sólo para suscriptores |
| Global Client Lead | M...e W...et Sólo para suscriptores |
| Strategy Director | A....ne Co.....on Sólo para suscriptores |
| DIRECTOR DE SERVICIO AL CLIENTE | Fr....is B...l Sólo para suscriptores |
| Director de cuentas | Ju....te L...y Sólo para suscriptores |
| Agency Advertising Manager | N...a Ra....ui Sólo para suscriptores |
| Deputy Global Client Lead | C...a Ca....in Sólo para suscriptores |
| Director de cuentas | M...e Go....er Sólo para suscriptores |
| Head of Art | M..d Ro....ia Sólo para suscriptores |
| Responsable de conceptos / redactor | Fr.....ca V....lo Sólo para suscriptores |
| Director artístico | L...a A...io Sólo para suscriptores |
| Responsable de conceptos / redactor | A...ud Ch......ier Sólo para suscriptores |
| Director artístico | V....nt Ta.....er Sólo para suscriptores |
| Motion Designer | Be....in A...ei Sólo para suscriptores |
| Process Manager | C...ile C...n Sólo para suscriptores |
| Process Manager | G�.....ine So....tz Sólo para suscriptores |
| Traffic Manager | J...e Nu....an Sólo para suscriptores |
| Managing Director | Ju....te P....nt Sólo para suscriptores |
| Associate Director | E..a P....ti Sólo para suscriptores |
| Director de cuentas | M...e Qu....te Sólo para suscriptores |
| Director de cuentas | A...le G...la Sólo para suscriptores |
| PR & Influencer Consultant | ..a C....in Sólo para suscriptores |
| PR Agency | Pu....is Co......nts Sólo para suscriptores |
| Media Agency | Wa.....er Sólo para suscriptores |
| CEO | J...en B...r Sólo para suscriptores |
| Media Business Partner | J...an Co....lt Sólo para suscriptores |
| Media Account Director | E...re Pa....ni Sólo para suscriptores |
| Media Account Manager | A...a B...a Sólo para suscriptores |
| Account Executive Intern | Ju....te Fe.....es Sólo para suscriptores |
| Media Global Business Lead | H...y R...n Sólo para suscriptores |
| Media Digital Lead | D...d Hu....et Sólo para suscriptores |
| Global Planning Director | T...a D...l Sólo para suscriptores |
| Global Planning Lead | L....nt Th....et Sólo para suscriptores |
| Global Digital Account Manager | A...m Ag....ov Sólo para suscriptores |
| Account Director Programmatic | N...ie M...es Sólo para suscriptores |
| Programmatic Trader | Be....in Ta....au Sólo para suscriptores |
| Content Director | C...e L....er Sólo para suscriptores |
| Media Trader Radio | Ju....te P...t Sólo para suscriptores |
| Team Lead Audio | M...ne D....nt Sólo para suscriptores |
| Trader Media Multiscreen | M...an M...ad Sólo para suscriptores |
| Group Manager multiscreen | N....as Bo.....is Sólo para suscriptores |
| OOH Business Director | W...er F....ut Sólo para suscriptores |
| OOH Account Director | Mar......lie Ma....nd Sólo para suscriptores |
| Planificador estratégico | L...s B....rd Sólo para suscriptores |
| Chief Strategic Officer | S...a B..y Sólo para suscriptores |
| Press Group Manager | O....er D...nd Sólo para suscriptores |
| Social Media Paid | N....ne H...li Sólo para suscriptores |
| Productora | Pr.....ous Sólo para suscriptores |
| Global Agency Producer | A....le S...on Sólo para suscriptores |
| TV Producer | B�....nice B....rt Sólo para suscriptores |
| Director of Production | M...e C...n Sólo para suscriptores |
| Production Coordinator | El.....th Do....ok Sólo para suscriptores |
| Realizador | M....ry De....in Sólo para suscriptores |
| Responsable de conceptos / redactor | S...h B...kh Sólo para suscriptores |
| 1st AD | Ma....de F...t Sólo para suscriptores |
| Sound Chief Operator | M..a R..a Sólo para suscriptores |
| Make-Up Artist | Fr.....que R...rt Sólo para suscriptores |
| Chief Operator | M...i M...er Sólo para suscriptores |
| OPV 1st Assistant | Cl.....ine P...n Sólo para suscriptores |
| Sound Chief Operator | D...en Pe....az Sólo para suscriptores |
| Chief Electrician | R..i D...ur Sólo para suscriptores |
| Location Manager | Ph....pe B....on Sólo para suscriptores |
| Electrician | L...s Le.....rd Sólo para suscriptores |
| Post Production Executive | P...re H..n Sólo para suscriptores |
| Montador | T...as Fe.....ez Sólo para suscriptores |
| Assistant Editor | C...e T...as Sólo para suscriptores |
| Compositor de música | V...en V....ni Sólo para suscriptores |
| Post Production Manager | A...ia Be.....us Sólo para suscriptores |
| Post Production Executive | M...e F...re Sólo para suscriptores |
| After Effects Artist | Y...n Bo....rd Sólo para suscriptores |
| After Effects Artist | D...d P...z Sólo para suscriptores |
| Audio Producer | C....en K...er Sólo para suscriptores |
2
PNC - “Boring Before Brilliance” with Paul Skenes
PNC Bank’s latest installment of the “Boring Before Brilliance” campaign features Pittsburgh Pirates pitcher and Top Rookie Paul Skenes, spotlighting the quiet discipline and daily routines that lead to greatness.
| Título | “Boring Before Brilliance” with Paul Skenes |
| Agencia | Arnold |
| Campaña | Boring Before Brilliance |
| Anunciante | PNC Bank |
| Marca | PNC |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | PNC Bank has teamed up with starting pitcher for the Pittsburgh Pirates and last year’s Top Rookie Paul Skenes for the third installment of “Boring Before Brilliance,” a film series – featuring athletes, artists, and musicians – that provides an inside look into the boring moments and rituals that fuel brilliant outcomes. “Confidence is gained through preparation. Eight months out of the year I’m doing the same thing, everyday. It’s boring, it’s mundane, but it’s what it takes,” says Skenes. “Brilliance on the field for me is patience. Everything takes patience. There is no instant gratification, a lot of times it's boring. But greatness is boring." The goal of the campaign is to connect with the nationwide baseball fanbase through PNC’s shared passion for baseball, further solidifying PNC’s commitment to its “Brilliantly Boring” philosophy – highlighting how PNC’s reliable and responsible approach to banking results in exciting and fulfilling outcomes for its customers. |
| Medio | Televisión |
| Duración | |
| Director ejecutivo de creación | James Bray |
| SVP | Sam Mullins |
| Director del grupo de creación | Sam Mullins |
| SVP | Justin Galvin |
| Director del grupo de creación | Justin Galvin |
| Director of Business Affairs | Elyssa Ahern |
| Senior Producer | Patrick Carney |
| EVP | Sarah Taylor |
| Marketing Director | Sarah Taylor |
| SVP | Laura Allen |
| Marketing Director | Laura Allen |
| Productor ejecutivo | Michael Hughes |
| Managing Director | Pete Brown |
| Productor delegado | Emily Mitchell |
| Cámara (persona) | Harrison WONG |
| Head of Business Affairs | Lisa Belden Colucci |
| SVP | Lisa Belden Colucci |
| Marketing Director | Hannah Bohan |
| Producción | DLP |
| Productor ejecutivo | Greg C. Lake |
| Realizador | Todd Kapostasy |
| Senior Producer | Matt Schlef |
| Director de fotografía | Logan Fulton |
| Postproducción | Josh LaHaye |
| Montador | Ryan Hensley |
| Director de producción | Amanda Sayeg |
| Production Coordinator | Maddy Kim |
| Camera Assistant | Jacob Lallas |
| Key Grip | Kevin Daughtry |
| Ingeniero de sonido | Andre Johnson |
| Wardrobe Stylist | Ruthia Fuller |
| Fotógrafo | Malissa Schayes |
| Post Supervisor | Austin Cook |
| Assistant Editor | Michael Escalante |
| Assistant Editor | Christian Oshesky |
| Colorista | Charles Brown |
| Mixer | Ben Potts |
| Talent | Paul Skenes |
3
State Farm - Batman vs. Bateman
State Farm’s star-studded “Batman vs. Bateman” campaign, created by Highdive Advertising, hilariously reimagines Jason Bateman as a deadpan, dorky Batman navigating Gotham, cleverly positioning State Farm at the center of pop culture.
| Título | Batman vs. Bateman |
| Agencia | Highdive |
| Campaña | Batman vs. Bateman |
| Anunciante | State Farm |
| Marca | State Farm |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Productora | H...ry ..n Sólo para suscriptores |
| Realizador | B...n B....ey Sólo para suscriptores |
4
H&R Block - Pickle Pete
H&R Block’s "Make It Legit" contest celebrates the creativity and talent of gig workers, offering business services and marketing support to grow their ventures.
- Marca: H&R Block
- País: Estados Unidos
- Anunciante: H&R Block
| Título | Pickle Pete |
| Agencia | Ogilvy New York |
| Campaña | Make it Legit |
| Anunciante | H&R Block |
| Marca | H&R Block |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | From bagpiping in a pickle suit to reviving lost recipes, gig workers like Pickle Pete and Dead Gregs are among the millions of taxpayers with revenue-generating side hustles who are fueling the rapidly growing gig economy and redefining what it means to be a small business owner. To showcase the talent and creativity of these gig workers—and motivate them to take their gig to the next level, H&R Block (NYSE: HRB), a leading provider of global tax preparation, financial products and small business solutions, today announced the “Make It Legit” contest. Entries will be accepted until May 4 for the nationwide contest that is not just a competition, but a platform that will help three lucky gig workers “Make it Legit” by providing key professional business services and marketing support. Make It Legit Contest To bring this initiative to life, H&R Block teamed up with the following three wildly creative content creators who have turned their unique passions into a legitimate business, by giving them the small business treatment complete with free business formation and tax prep services, in addition to a logo, tagline, and typeface: @PicklePete112, a lively performer who puts a quirky spin on traditional bagpiping by playing in a pickle costume at local businesses and events @DeadGregs, a culinary historian and content creator who specializes in reviving historical recipes, bringing forgotten dishes from past centuries back to life @InspireByTyler, a talented 3-D artist known for creating intricate and bespoke paintings using synthetic hair as a medium While bagpiping in a pickle suit might not seem like a small business, creators like Pickle Pete get taxed as one. H&R Block treated Pickle Pete to a full brand upgrade as well as his own small business commercial. The one-minute piece shines a spotlight on Pickle Pete’s passion, creativity, and his unique hustle—playing on all the tropes of the small business commercials we know and love. Pickle Pete’s film is live now on H&R Block’s social channels including Instagram and TikTok. |
| Medio | Redes Sociales |
| Duración |
5
SunLife - Naturist
Sunlife Insurance shakes up over-fifties advertising with a cheeky trio of spots that show how their coverage inspires bold new adventures—like naturism, jiu-jitsu, and extreme wood-carving. Creative out of TBWA\London.
| Título | Naturist |
| Agencia | TBWA\London |
| Campaña | Everyday confidence |
| Anunciante | Sunlife |
| Marca | SunLife |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Productora | Smuggler |
| Postproducción | Coffee & TV |
| Responsable de la creación | A..y ..x Sólo para suscriptores |
| Director creativo | M..t Sw.....ne Sólo para suscriptores |
| Miembro del equipo creativo | F....ie Mi....ik Sólo para suscriptores |
| Miembro del equipo creativo | B..k D..n Sólo para suscriptores |
| Strategy Director | .J Kir......nes Sólo para suscriptores |
| Business Director | W..l H..t Sólo para suscriptores |
| Responsable de cuentas de agencia | Y....ka J..n Sólo para suscriptores |
| Realizador | F...dy M...y Sólo para suscriptores |
| Productor de la productora | N..l A....ws Sólo para suscriptores |
| Director de producción | R...el D...on Sólo para suscriptores |
| Productor ejecutivo | ..m K...ht Sólo para suscriptores |
| Director de fotografía | S...e L....le Sólo para suscriptores |
| Jefe de decorados | ..x R....ll Sólo para suscriptores |
| Casting | A..a K....dy Sólo para suscriptores |
| Música | W..e ..e T..n L...on Sólo para suscriptores |
| Sonido | F....ry S....os Sólo para suscriptores |
| Sound Engineer | J..k H....tt Sólo para suscriptores |
| Sound Engineer | A....ny M...e Sólo para suscriptores |
| Grade | R....rd F...on Sólo para suscriptores |
| Grade | B...k K..e Sólo para suscriptores |
| MÍDIA | ..G Sólo para suscriptores |
| Stunt Coordinator | M..t St....ng Sólo para suscriptores |
| Montador | P..e Sc.....as Sólo para suscriptores |
| Montador | S...ch Sólo para suscriptores |
| Senior Broadcast Producer | M...n S...on Sólo para suscriptores |
| 1st AD | J...an Ri....ds Sólo para suscriptores |
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Junior Architectural Brand & Graphic Designer
Architecture Plus Information (A+I)
New York, Estados Unidos
