With the help of AMV BBDO, the Mercedes F1 team pays homage to legendary driver Lewis Hamilton in their latest campaign.
Título | Every Dream Needs a Team |
Agencia | AMV BBDO |
Campaña | Every Dream Needs a Team |
Anunciante | Mercedes-Benz |
Marca | Mercedes F1 Team |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Web Film |
Duración | |
Realizador | M...na Ma.....as Sólo para suscriptores |
Productora | Pr.....ird .K Sólo para suscriptores |
Actor /Celebridad | L...s Ha....on Sólo para suscriptores |
Lucid doesn't want their drivers to compromise on anything, as shown in this spot out of Giant Spoon.
Título | Compromise Nothing |
Agencia | Giant Spoon |
Campaña | Compromise Nothing |
Anunciante | Lucid |
Marca | Lucid |
Fecha de primera difusión/publicación | 2024 / 12 |
Sector Empresarial | Automotor |
Sinopsis | Lucid Group, Inc. (NASDAQ: LCID), maker of the world's most advanced electric vehicles, is unveiling a bold new brand positioning, marking its first brand campaign since it was founded in 2016. As a campaign that encompasses connected TV, digital, social, print and OOH, “Compromise Nothing” encapsulates Lucid’s answer to a legacy of unfortunate tradeoffs in auto, and especially in electric vehicles: long-range vs. performance, comfort vs. design, or spaciousness vs. agility. To fight these compromises, Lucid first launched the Lucid Air, which delivered on a set of promises no other car company has been able to make: unmatched range and efficiency, luscious materials and peerless design, and mind-bending performance and cavernous interior sedan space. From day one, Lucid pledged to redefine the category with cutting-edge technology and engineering, delivering not just the best EVs, but giving consumers the best damn car. Lucid was built from the ground up around a game-changing battery and a distinctly Californian vision to defy convention and build a better future. “Compromise Nothing” was designed to tell this story for the first time, helping showcase the energy, inspiration and attitude behind its award-winning Lucid Air while also offering a sneak peek at the upcoming Lucid Gravity SUV. To showcase the power of defiance, “Compromise Nothing” features Muhammad Ali, Nina Simone, and Neil Armstrong, each legendary in their pursuit of greatness, celebrating their shared commitment to pushing boundaries. |
Medio | Televisión |
Duración | |
Producción | Smuggler |
Postproducción | Smuggler |
Responsable de la creación | Ian Grody |
Producción | Jason Lau |
Vice President (VP) | Jason Lau |
Group Account Director | Jamie Simms |
Vice President (VP) | Jamie Simms |
Director creativo adjunto | Tommy Dudley |
Director creativo adjunto | Thanh Ly |
Director de cuentas | Miranda Estrella |
Responsable de cuentas de agencia | Gabby Finkel |
Realizador | Rubberband |
DP | Oliver Millar |
Colorization | Trafik |
Sonido | Eleven |
Música | CAYA |
Efectos especiales | Trafik |
Montador | Dylan Edwards |
Productor | Linden Carty |
Responsable de la producción | Lisa Barnable |
Productor ejecutivo | Britt Carson |
Managing Partner | Maggie Meade |
Director creativo | Lexi Rodriguez |
Senior Producer | Matthew Silverman |
Senior Producer | Josh Wagner |
Senior Producer | Trey Hovarth |
Montaje | Cabin Edit |
Senior Cutting Assistant | Kenneth Munoz |
Director of Production Operations | Liz Lydecker |
Additional OOH Editor | Mischa Meyer |
Chief Transformation Officer | Corbin Brown |
The Christmas Spirit shines through in this Toyota installment out of Conill, following the journey of a couple returning a lost dog to its family.
Título | Real Reward |
Agencia | Conill |
Campaña | Toyotathon 2024 |
Anunciante | Toyota Motor Corporation |
Marca | Toyota |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Lema | Sólo para suscriptores |
Medio | Televisión |
Duración | |
Director de publicidad | M..e T...p Sólo para suscriptores |
This campaign out of Team One for Lexus shows that family is at the heart of every holiday celebration.
Título | Forecast |
Agencia | Team One |
Campaña | 2024 December to Remember |
Anunciante | Lexus |
Marca | Lexus |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Medio | Televisión |
Duración |
Famed milliner Stephen Jones takes the viewer for a ride in the new Mini Cooper Electric in this spot out of Monks London.
Título | Stephen Jones: Mini Cooper Electric |
Agencia | Monks London |
Campaña | Mini Cooper Electric |
Anunciante | BMW |
Marca | Mini Cooper Electric |
Posted | Diciembre 2024 |
Sector Empresarial | Sólo para suscriptores |
Medio | Televisión |
Duración | |
Actor /Celebridad | S....en J...s Sólo para suscriptores |
BMW's holiday campaign, “The Gift,” follows a young boy’s heartfelt quest to find the perfect present for his grandmother, ultimately celebrating the timeless joy of driving with the iconic BMW 1500. Through storytelling and festive activations, it highlights connection, tradition, and innovation.
Título | The Gift |
Agencia | Jung von Matt / Spree |
Campaña | The Gift |
Anunciante | BMW |
Marca | BMW |
Fecha de primera difusión/publicación | 2024 / 12 |
Sector Empresarial | Automóviles |
Medio | Televisión |
Duración | |
Director ejecutivo de creación | Thim Wagner |
Director creativo | Bastian Tripp |
Concepción / Redacción | Bastian Tripp |
Director creativo | Natalie Maiczuk |
Social Creative | Natalie Maiczuk |
Responsable de conceptos / redactor | Winfried Schoeller |
Director artístico | Martin Stoepel |
Productor de la agencia | Sophie Lotsch |
Productor de la agencia | Sabrina Davin |
Responsable de conceptos | Svea Lehment |
Social Creative | Svea Lehment |
Productora | Hochkant Film GmbH & Co KG |
Realizador | Marc Schölermann |