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Best automotive ads
Best automotive advertising campaigns from around the world.

Best Auto Ads of the Month

1

Lexus - No Ceiling

"Innovation means nothing, unless it sparks something."

TítuloNo Ceiling
Agencia
Campaña Emotional Sparks
Anunciante Toyota Motor Corporation
Marca Lexus

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Fecha de primera difusión/publicación Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
Filosofía Sólo para suscriptores
Medio Music Video
Duración
Artista / Dibujante N..a ..v Sólo para suscriptores
Artista / Dibujante A...ey N..a Sólo para suscriptores
Artista / Dibujante E..o Sólo para suscriptores
Artista / Dibujante ..k R..n Sc....el Sólo para suscriptores
2

Mercedes-Benz - Giant Respect.

Looks small, feels giant.

TítuloGiant Respect.
Agencia
Campaña Giant Respect.
Anunciante Daimler AG
Marca Mercedes-Benz
Fecha de primera difusión/publicación
Producto Mercedes Citan van
Sector Empresarial Otros vehículos
Filosofía In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans.
Problema The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign. 
Medio Televisión
Duración
Managing Director
Responsable de la creación
DIRECTOR DE SERVICIO AL CLIENTE
Strategist
Strategist
Director creativo
Director artístico
Director creativo
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Productor de la agencia
Producción
Realizador
Director de fotografía
Productor de la productora
Productor de la productora
Productor de la productora
Postproducción
Post production campaign
Montador
Música
Música
3

FIAT 500e - IL FUTURO È BELISSIMO

"An electrical phenomenon, charging another one."

TítuloIL FUTURO È BELISSIMO
Agencia
Campaña Release The Lighting
Anunciante Fiat Chrysler Automobiles
Marca FIAT 500e
Fecha de primera difusión/publicación
Sector Empresarial Automóviles compactos y pequeños
Filosofía - The first video is available on the brand's social networks, and shows the backstage of this electrifying launch. - The campaign created by Leo Burnett Tailor Made and implemented by Score promoted a livecast to show the launch of Fiat's first electric car in the country. - Influencers Manual do Mundo, Pedro Loos, and Victor Oliveira produced and promoted content on their channels specifically for the occasion. The Fiat 500 is an icon in the global automotive industry, a rare jewel in the brand's portfolio that has been renovated in its design, technology, and connectivity, as well as in its intelligent mobility features. The third generation of the compact car is fully electric, and deserved an extraordinary launch event. So Fiat innovated once again, and created real lightning for the launch of its first electric car in Brazil. The entire action was livestreamed on the brand's YouTube channel and on the Fiat 500 website last Tuesday night (Aug. 3). The campaign is still on, and Fiat is now launching two additional videos about the electric car. The first new video has just been posted on the brand's social networks and shows all the behind-the-scenes of the first film: from lifting the car to the top of building to the climactic moment of capturing the lighting from many different angles. A coil was specially built for the event, and installed high atop the Ilha Fiscal building in Rio de Janeiro, so it could release a 3-million-volt lighting bolt that would set in motion the launch of the new Fiat 500 electric. At the moment the coil released the great spark, a mapped projection took over the entire façade of the building, in real time, turning it into an enormous OOH outlet for Fiat. The historic moment was planned in minute detail, including the choice of the Ilha Fiscal building as backdrop for the big event: this was the venue for the last gala ball of the monarchy, an occasion that pioneered the use of electric power in Brazil. In order to engage the public with this electrifying launch, Fiat invested in a comprehensive communications ecosystem. With #ReleaseTheLightning, a 100% digital campaign created by Leo Burnett Tailor Made and implemented by Score, a Brandtech Network B&Partners.co company, the brand invited the general public – and a few influencers – to take part in the initiative. FIAT 500 electric The Fiat 500 electric offers connectivity and high technology with the soul of the brand's ever iconic hatchback. The emblematic model has unique style and design. The new version is much more connected, and comes standard with a robust driver-assist system and a new 10.25" multimedia center in wide format, in addition to connected services and other features and innovations. The 500 electric has a range of 320 km (200 mi), which is excellent for a car in its class and easily surpasses the 30 km (19 mi) average for daily trips. Tests conducted at the Fiat Automotive Center in Betim, MG, indicated that the car can reach a range of 460 km (286 mi) when driven in ideal conditions. For comparison, an internal combustion engine car would need to do better than 62 km/l (145 mpg) to achieve a similar range.
Medio Interactivo
Duración
Responsable de la creación
Creative Vice President
Creative Vice President
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Content Director
Content Team
Content Team
Content Team
Content Team
Social Creative
Social Creative
Social Creative
Technology And Digital Director
Digital Project
Digital Project
Director of Integrated Production
RTV
Agency Editing
Comprador de arte
Account Management
Account Management
Account Management
Account Management
Account Management
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Press Relations
Press Relations
Press Relations
Approval Client
Approval Client
Approval Client
Approval Client
Client Media
Client Media
Client Planning
Client Planning
Productora
Realizador
Director de fotografía
Assistant Director
Productor ejecutivo
Account Management
Production Coordinator
Production Coordinator
Production Director
Production Director
Production Assistant
Postproducción
Post Production Coordinator
Postproducción
Montador
Colorista
Performance Editing
Hub
Producción de sonido
Music Director
Account Management
Account Management
Account Management
Music Producer
Music Producer
Audio Post Production
Audio Post Production
4

Furio 7 - Double Guarantee

"What a double guarantee!"

TítuloDouble Guarantee
Agencia
Campaña Double Guarantee
Anunciante Mahindra & Mahindra
Marca Furio 7
Fecha de primera difusión/publicación
Sector Empresarial Camiones, camiones de reparto
Medio Televisión
Duración
Responsable de la creación
Account Management
Account Management
Account Management
Miembro del equipo creativo
Miembro del equipo creativo
Planificador de cuentas
Productor de la agencia
Realizador
5

Porsche - Mission R

Do you follow or do you lead?

TítuloMission R
Agencia
Campaña fast forward future
Anunciante Porsche
Marca Porsche
PostedSeptiembre 2021
Sector Empresarial Automóviles deportivos
Lema fast forward future
Sinopsis Motorsport – we live and breathe it. It’s a testing ground for our engineering innovations on their way to series production. From all this time on the track, we’ve learned that if you're not leading, you're following. Let us introduce you to our vision for the future of customer motorsport – Mission R: the all-electric concept racecar. #FastForwardFuture #PorscheIAA2021
Medio Interactivo
Duración
Realizador
Director de fotografía
Montador
Productor
EDITOR'S PICK
+1

Nissan - Good Hands

Ordering a car at home is as easy as ordering food!

TítuloGood Hands
Agencia
Campaña Heisman House
Anunciante Nissan Motor Corp.
Marca Nissan

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Fecha de primera difusión/publicación Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
Medio Televisión
Duración
Productora
Productor delegado C...y B...er Sólo para suscriptores
Social Business Director ..m H...is Sólo para suscriptores
Productor de la productora G..a P...no Sólo para suscriptores
Chief Executive Officer (CEO) N...y R...s Sólo para suscriptores
Social Strategist C...re M...er Sólo para suscriptores
Realizador A...n S....er Sólo para suscriptores
Director ejecutivo de creación D..e B...a Sólo para suscriptores
Senior Sound Engineer K...h R....ud Sólo para suscriptores
Responsable de la creación C...s Ber.......Hill Sólo para suscriptores
Productor ejecutivo J....ca G....er Sólo para suscriptores
Chief Strategy Officer J...s S...en Sólo para suscriptores
Montador N..k D...rs Sólo para suscriptores
Associate Director C...s E...s Sólo para suscriptores
Productor ejecutivo H...y V..a Sólo para suscriptores
Productor ejecutivo C...la .e B...gi Sólo para suscriptores
Social Executive Strategy Director ..m H..e Sólo para suscriptores
Senior Art Director A...sa F....an Sólo para suscriptores
Head of Strategy E...ot B....en Sólo para suscriptores
Montador B....an H...n Sólo para suscriptores
Productor de la productora E...sa N...an Sólo para suscriptores
Productor de la productora R...n W....ce Sólo para suscriptores
Director creativo P..l F....re Sólo para suscriptores
Senior Integrated Business Affairs Manager F....ia S....ns Sólo para suscriptores
Business Lead ..l T..l Sólo para suscriptores
Productor ejecutivo J...ie J...s Sólo para suscriptores
Head of Production S..n M...y Sólo para suscriptores
Jr Editor M...n H...d Sólo para suscriptores
Senior Business Manager Mi....le D....ll Sólo para suscriptores
Managing Director S...t Ka....gh Sólo para suscriptores
Business Director T..y B...an Sólo para suscriptores
Production Integration Director A..y G...in Sólo para suscriptores
Vice President A....on Wi......oon Sólo para suscriptores
Chief Marketing Officer (CMO) A....on Wi......oon Sólo para suscriptores
Director Marketing Strategy E...h M..x Sólo para suscriptores
Brand Lead .y W..b Sólo para suscriptores
Senior Planner J..f S....ns Sólo para suscriptores
Senior Planner A....le L...es Sólo para suscriptores
Director ejecutivo de creación Al......lor As.....te Sólo para suscriptores
Associate Art Director Creative L...en B...s Sólo para suscriptores
Associate Copywriter W...ey R...es Sólo para suscriptores
Social Producer A...da K...ge Sólo para suscriptores
Business Manager R...el De....el Sólo para suscriptores
Senior Strategic Planner M....sa P....ci Sólo para suscriptores
Social Business Lead Ka.....ne U...e Sólo para suscriptores
Senior Social Strategist C....le Li.....ce Sólo para suscriptores
Senior Social Strategist Vi....ia T...o Sólo para suscriptores
Business Affairs Manager R...el O....ey Sólo para suscriptores
Associate Director L...en N...le Sólo para suscriptores
Media Planner E...y S....up Sólo para suscriptores
Realizador ..m H...is Sólo para suscriptores
Edit M....ut Ed.....al Sólo para suscriptores
Asst Editor A...n Ph....ps Sólo para suscriptores
Head of Production J..n D...s Sólo para suscriptores
Head of Production Operations Vi....ia K...er Sólo para suscriptores
Sound House H...d C..y Sólo para suscriptores
Postproducción ..C . Sólo para suscriptores
VFX ..C . Sólo para suscriptores
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