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1
EA FIFA 22 - Powered by Football: Hypermotion Begins
"If we are capable of duplicating reality, what makes us still human?"
| Título | Powered by Football: Hypermotion Begins |
| Agencia | adam&eveDDB |
| Campaña | Powered by Football (trailer) |
| Anunciante | Electronic Arts Inc. |
| Marca | EA FIFA 22 |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Consolas de videojuegos |
| Medio | Web Film |
| Duración | |
| Actor /Celebridad | Wayne Rooney |
| Actor /Celebridad | David Beckham |
| Actor /Celebridad | Kylian Mbappé |
| Actor /Celebridad | Zinedine Zidane |
2
HP - Work From Anywhere
"For all those who love freedom."
| Título | Work From Anywhere |
| Agencia | AKQA |
| Campaña | Work Better |
| Anunciante | Hewlett-Packard |
| Marca | HP |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Director ejecutivo de creación | J..e C...er Sólo para suscriptores |
| Director creativo | Ga.....le S...a Sólo para suscriptores |
| Senior Creative | A...é B...co Sólo para suscriptores |
| Director artístico | E....do R....te Sólo para suscriptores |
| Responsable de conceptos / redactor | ..s M....ys Sólo para suscriptores |
| Responsable de conceptos / redactor | N...as S...lz Sólo para suscriptores |
| Motion Designer | Ch.....an D...en Sólo para suscriptores |
| Senior Account Manager | M...us Bi.....ach Sólo para suscriptores |
| Associate Project Manager | R...us Jo.....on Sólo para suscriptores |
| Senior Strategist | A...i G...er Sólo para suscriptores |
| Productora | A...ak F..m G..H Sólo para suscriptores |
| Realizador | B...d F..s Sólo para suscriptores |
| Director de fotografía | J..s S...ri Sólo para suscriptores |
| Edit | O...er ..n Sólo para suscriptores |
| Productor ejecutivo | T...as St......ser Sólo para suscriptores |
| Productor | F...ko M....ch Sólo para suscriptores |
| Producción musical | T...as B...in Sólo para suscriptores |
| Producción musical | ..K Sólo para suscriptores |
| Empresa de creación sonora | D...s E...ci Sólo para suscriptores |
| Fotógrafo | J...en M..z Sólo para suscriptores |
| Image Retouching | 61.....tal Sólo para suscriptores |
3
Samsung Galaxy Z - The Mexican Standoff
Which one would you choose?
| Título | The Mexican Standoff |
| Agencia | Leo Burnett Israel |
| Campaña | The Mexican Standoff |
| Anunciante | Samsung |
| Marca | Samsung Galaxy Z |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Telefonía móvil y buscapersonas |
| Sinopsis | The commercial, which is set by the pool of a Mexican hacienda, features a young woman and a man holding a virtual match of features between their new flip & fold phones. The onlookers are wooed by the phones abilities while an old Mexican referee has a hard time deliberating which of the two have won the standoff – as far as we know the jury is still out. |
| Filosofía | You create a standoff between the two – a match of features if you will, that will ultimately be determined at the point of sale, by which of the two phones consumers buy. |
| Problema | Samsung recently launched the new Flip and Fold Galaxy Z mobile phone series. Two innovative phones with a killer design. So how do you communicate to consumers simultaneously about two phones that are equally great without giving one model preference over the other? |
| Medio | Televisión |
| Duración | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Responsable de la creación | Ami Alush |
| Director creativo | Oren Ben Naim |
| Miembro del equipo creativo | Hezkush Yeshurun |
| Miembro del equipo creativo | Olga Vorobieva |
| Miembro del equipo creativo | Meital Miler |
| Miembro del equipo creativo | Achiya Darshan |
| Productor de la agencia | Menny Zarhia |
| Chief Executive Officer (CEO) | Ori Gal |
| Yonatan Regev | |
| Jefe de cuentas | Efrat Gelfand |
| Responsable de cuentas de agencia | Alon Osherov |
| Marcom Director | Eva Hasson |
| Realizador | Eran (Shushu) Spanier |
4
StarHub - Everybody wants in on the best WiFi coverage
The Secret Little Agency
Ahh, there's nothing quite like good wifi.
| Título | Everybody wants in on the best WiFi coverage |
| Agencia | The Secret Little Agency |
| Campaña | Best Wifi |
| Anunciante | StarHub |
| Marca | StarHub |
| Posted | Octubre 2021 |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
5
Lavazza - Voicy
"It's the espresso of the future!"
| Título | Voicy |
| Brief | Throughout a sequence of vignettes and using a light-hearted tone of voice the viewer is introduced to the first coffee machine with Amazon Alexa built-in. The film portraits different interactions with the machine as word-of-mouth spreads to showcase a variety of features and possibilities. All this to reinforce Lavazza A Modo Mio’s mission: bring the coffee bar experience to every household. |
| Agencia | VMLY&R ITALIA |
| Campaña | A Modo Mio |
| Anunciante | Lavazza |
| Marca | Lavazza |
| Fecha de primera difusión/publicación | |
| Producto | A Modo Mio Voicy |
| Sector Empresarial | Pequeño electrodoméstico y elementos de decoración para el hogar |
| Sinopsis | The coffee machine is the true hero of the campaign that shows its skills, expertise, sense of humour and portraits interactions with different characters as word-of-mouth spreads about its features. The star product plays, for once, an active part in the film, not just featuring traditional beautiful product shots. |
| Filosofía | From October 11th UK audiences will be officially presented to the latest innovation in the world of coffee: a coffee machine that talks. That is the result of a partnership between Italian coffee manufacturer Lavazza and technology company Amazon, who worked together to create the new A Modo Mio Voicy, the first mass-produced coffee machine with Alexa integrated system. |
| Problema | With the new Lavazza A Modo Mio Voicy coffee lovers can request coffee by voice (or through the Piacere Lavazza app), set personalised coffees for every occasion, and never run out, since Alexa alerts them when capsules are low. All this is in addition to Alexa’s regular features. That is the result of a partnership between Italian coffee manufacturer Lavazza and technology company Amazon, who worked together to create the new A Modo Mio Voicy, the first mass-produced coffee machine with Alexa integrated system. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Production Advisor | The Producer International |
| Responsable de la creación | Francesco Poletti |
| Director ejecutivo de creación | Rafael Genu |
| Responsable de conceptos / redactor | Rafael Genu |
| Responsable de conceptos / redactor | Davide Labò |
| Director ejecutivo de creación | Cristian Comand |
| Director artístico | Cristian Comand |
| Director artístico | Francesco Sgritta |
| Deputy Creative Director | Francesco Sgritta |
| Deputy Creative Director | Davide Labò |
| Client Lead | Veronica Pagani |
| Director de cuentas | Valeria Pedrazzini |
| Director de cuentas | Sofia Storzini |
| International Coordinator | Costanza Angeletti |
| Chief Strategy Officer | Luigi Accordino |
| Strategist | Alessandro Grossi |
| Productor de la agencia | Sara Poltronieri |
| Media Agency | Wavemaker |
| Productora | Movie Magic International SRL |
| Productor ejecutivo | Annalisa De Maria |
| Productor de la productora | Alessandro Agnini |
| Realizador | Ali Ali |
| Productor de la productora | Alice Chauvain |
| Productor de la productora | Camilla Sangermani |
| Director de fotografía | Pierre Mouarkesh |
| Assistant Director | Alessandro Trovò |
| Director de producción | Alessandro DImperio |
| Decorador | Martin Krejzlik |
| Responsable de vestuario / estilista | Sara-Jane Stevens |
| Montador | Neda Zag |
| Montador | Gabriele Agresta |
| Colorista | George Kyriacou |
| Colorista | Daniel Pallucca |
| Postproducción | Hogarth WW Italy |
| Postproducción | Mathematic |
| Audio Post Production | Hogarth WW Italy |
| Música | zwei Music |
EDITOR'S PICK
+1
Google Pixel - A Camera That Sees Everyone Equally
Having a visual history to look back on is so important.
| Título | A Camera That Sees Everyone Equally |
| Agencia | T Brand Studio |
| Campaña | Picture Progress |
| Anunciante | |
| Marca | Google Pixel |
| Posted | Octubre 2021 |
| Sector Empresarial | Telefonía móvil y buscapersonas |
| Medio | Interactivo |
| Duración |
