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Best Retail Ads of the Month
1
KFC - Sorry Ustensils
Courage Inc
KFC sends an apology to all utensils in its latest campaign from Courage, quipping the restaurant's beloved tagline: "Sorry, Utensils, It’s Finger Lickin’ Good."
| Título | Sorry Ustensils |
| Agencia | Courage Inc |
| Campaña | Sorry Ustensils |
| Anunciante | KFC |
| Marca | KFC |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Lema | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Realizador | H...y Sc.....eld Sólo para suscriptores |
2
Buffalo Wild Wings - Let's Go Sports Bar
Buffalo Wild Wings reveals a witty new mascot named Hank in this fun spot from Anomaly.
| Título | Let's Go Sports Bar |
| Agencia | Anomaly Los Angeles |
| Campaña | Let's Go Sports Bar |
| Anunciante | Buffalo Wild Wings |
| Marca | Buffalo Wild Wings |
| Posted | Agosto 2023 |
| Sector Empresarial | Restaurantes y comida rápida |
| Medio | Televisión |
| Duración | |
| Productora | Smuggler |
| Editorial | Arcade Edit |
| Música | Consortium |
| Animation + VFX + Finishing | Untold Studios |
| Mix + Sound Design | Lime |
| Color | Mom & Pop |
| Realizador | Tony Yacenda |
3
Chicken Licken - Rock My Soul
A comical film from Joe Public and Romance Films, debuting Chicken Licken’s 'Rock My Soul' meal, the hottest item offering available!
| Título | Rock My Soul |
| Agencia | Joe Public |
| Campaña | Feel the Fire |
| Anunciante | Chicken Licken |
| Marca | Chicken Licken |
| Posted | Septiembre 2023 |
| Sector Empresarial | Restaurantes y comida rápida |
| Medio | Branded Content |
| Duración | |
| Director de publicidad | Chantal Sombonos van Tonder |
| Responsable de la creación | Pepe Marais |
| Responsable de la creación | Xolisa Dyeshana |
| Director ejecutivo de creación | Martin Schlumpf |
| Director creativo | Jeanine Vermaak |
| Director artístico | Lizandri van de Merwe |
| Responsable de conceptos / redactor | Pakamani Mancotywa |
| Director de cuentas | Kelly Bardon |
| Responsable de cuentas de agencia | Sonwabile Mkize |
| Social Manager | Kamohelo Moeti |
| Productor de la agencia | Yash Raidu |
| Productora | Romance Films |
| Realizador | Greg Gray |
| Productor ejecutivo | Helena Woodfine |
| Productor delegado | Shannon McDougall |
| Director de fotografía | Adam Bentel |
| Montaje | Deliverance Cap Town |
| Montador | Kobus Loots |
| Música | Pressure Cooker Studios |
| Music Supervision | James Matthes |
| Sound Engineer | Kyle Koekemoer |
| Postproducción | Chocolate Tribe |
4
M&S - Autumn by M&S
British actress, Sienna Miller, stars in this stylish spot from House 337 for Marks & Spencer's ‘Anything but Ordinary’ fall brand platform.
| Título | Autumn by M&S |
| Agencia | House 337 |
| Campaña | Autumn by M&S |
| Anunciante | Marks & Spencer |
| Marca | M&S |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Almacenes de ropa y accesorios |
| Filosofía | Today, M&S has unveiled the latest iteration of its ‘Anything but Ordinary’ brand platform with the launch of Autumn by M&S – the retailer’s womenswear campaign starring the British actress, Sienna Miller. As M&S continues its journey to evolve style perceptions, the campaign created by House 337 has Miller playfully bringing to life the style and versatility of the new AW23 collection, spearheaded by a 30-second ad that plays out to the irreverent soundtrack of “Boys Wanna Be Her” by Peaches. Miller embodies the high-low, easy-dressing approach that influenced the new collection from Britain’s biggest high-street retailer. Showcasing the transformative power of fashion, she expresses how each look makes her feel while displaying the different forms of confidence that each unlocks. Miller, like many M&S customers, understands this need to shape-shift between many roles. Wearing both trend-led pieces that turn heads and timeless staples, Miller reinforces Marks & Spencer’s commitment to delivering its winning combination of value, quality and innovation. The 360 campaign launches on Thursday 7th September for four weeks across the UK and the Republic of Ireland. It spans TV – majoring on ITV, Channel 4 and Sky – as well as VOD, OOH, press, digital, escalator ribbons at Oxford Circus and Kings Cross tube stations, paid & organic socials, PR, and CRM. In print, titles include Vogue, Stylist, Grazia, Guardian Weekend, The Times and The Sunday Times Style. Media was planned and bought by Mindshare. The campaign will also be brought to life on M&S.com and in-store through POS and window takeovers. The collection will be available to shop at M&S.com and in 100 stores. |
| Medio | Televisión |
| Duración | |
| Banda Sonora | “Boys Wanna Be Her” by Peaches |
| Empresa de creación sonora | 750mph |
| Director de publicidad | Anna Braithwaite |
| Responsable de vestuario / estilista | Sam Ranger |
| Director ejecutivo de creación | Zara Ineson |
| Director del grupo de creación | Eilidh Ratcliffe |
| Director del grupo de creación | Hannah Vere |
| Director creativo adjunto | Lou Canham |
| Senior Art Director | Chloe Hwang |
| Head of Strategy | Georgina Murray-Burton |
| Senior Strategist | Isaac Blackbourne |
| Account Management | Hannah Gill |
| Account Management | Harriet Rodger |
| Account Management | Laura Smeaton |
| Productor de la agencia | Lawrie McLintock |
| Productor de la agencia | Lauren Sloan |
| Productor de la agencia | Emily Tredinnick |
| Production Service Company | Image Partnership |
| Postproducción | CHEAT London |
| Director de fotografía | Jeremy Valender |
| Movement Director | Eric Christison |
| Montador | Thomas Goldser |
| Media Agency | Mindshare Europe |
5
TK Maxx - There’s no deal like a TK Maxx Deal
Fun new ad from W+K in the UK for discount retailer TK Maxx, focusing on price-accessible designer goods.
| Título | There’s no deal like a TK Maxx Deal |
| Agencia | Wieden+Kennedy |
| Campaña | There’s no deal like a TK Maxx Deal |
| Anunciante | TK Maxx |
| Marca | TK Maxx |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Grandes almacenes, supermercados |
| Medio | Televisión |
| Duración | |
| Productora | Biscuit Filmworks LA |
| Director creativo | Freddy Taylor |
| Director creativo | Philippa Beaumont |
| Miembro del equipo creativo | Florence Deary |
| Chief Strategy Officer | Dan Hill |
| Productor de la agencia | Sahar Bluck |
| Design Director | Alex Thursby-Pelham |
| Design Director | Carly Pelham |
| Realizador | Jeff Low |
| Productor ejecutivo | Rupert Reynolds-Maclen |
| Managing Director | Rupert Reynolds-Maclen |
| Director de fotografía | Rob Hardy |
| Jefe de decorados | Maruxa Alvar |
| Hair | Lou Hinton |
| Montaje | Shift Post |
| Montador | Saam Hodivala |
| Postproducción | Time Based Arts |
| Postproducción | Stephen Grasso |
| Audio | 750mph Sound |
| Productor de sonido | Olivia Ray |
| Responsable de la creación | Hermeti Balarin |
| Responsable de la creación | Ana Balarin |
| Assistant Director | Grant Freeman |
| Director de producción | Sam Somers |
| Wardrobe Stylist | Rachel Davis |
| Casting | Hanna Birkett |
| Casting | Daniel Linnik-Zhuravliov |
| Productor | Margaux Baruch |
