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Best Retail Ads of the Month
1
McDonald's - Smells Like Mcdonald's
Capitalizing on the unmistakable scent of their food, McDonald's and TBWA\NEBOKO teamed up to create billboards wafting with the scent of the golden arches.
| Título | Smells Like Mcdonald's |
| Agencia | TBWA\NEBOKO |
| Campaña | McDonald's scent |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Fecha de primera difusión/publicación | 2024 / 3 |
| Sector Empresarial | Restaurantes y comida rápida |
| Medio | Case Study |
| Duración | |
| Chief Marketing Officer (CMO) | Stijn Mentrop-Huliselan |
2
John Lewis & Partners - The Home Dialogues
John Lewis & Partners takes viewers through a series of family conversations about redecorating, showcasing the painstaking and humorous lengths we will go to for interior perfection.
| Título | The Home Dialogues |
| Agencia | Saatchi & Saatchi |
| Campaña | The Home Dialogues |
| Anunciante | John Lewis & Partners |
| Marca | John Lewis & Partners |
| Fecha de primera difusión/publicación | 2024 / 4 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Medio | Televisión |
| Duración | |
| Postproducción | The Assembly Rooms |
| Sonido | 750mph |
| Responsable de la creación | Franki Goodwin |
| Director creativo adjunto | Mia Silverman |
| Responsable de conceptos / redactor | Marie Jensen |
| Director artístico | Josephine Rasmussen |
| Responsable de conceptos / redactor | Liz Eisen |
| Director artístico | Bartek Nowak |
| Planning Director | Polly Goodman |
| Managing Partner | Humphrey Taylor |
| Business Lead | Rania Kouros |
| Director de cuentas | Cali Fish |
| Responsable de cuentas de agencia | Dylan Payne |
| Productor ejecutivo agencia | Alex Pemberton |
| Productor de la agencia | Stephanie Evans |
| Media Agency | Manning Gottlieb OMD |
| Media Planner | Tabitha Millar |
| Productora | Caviar London |
| Realizador | Marielle Heller |
| Productor ejecutivo | Sorcha Shepherd |
| Productor | Kwok Yau |
| Director de producción | Thomas Green |
| Production Assistant | Samira Conteh |
| Production Assistant | Elvis Scanlon |
| Director de fotografía | James Ramsay |
| 1st AD | Sasha Marden |
| Jefe de decorados | Oliver Hogan |
| Responsable de vestuario / estilista | Laura Fulmine |
| Costume | Wiz Francis |
| Hair and Makeup | Emily Newson |
| Montador | Eve Ashwell |
| Montador | Jack Williams |
| VFX/Post Production | Black Kite Studios |
| Post-production Producer | Polly Durrance |
| Sound Engineer | Sam Ashwell |
| Sound Engineer | Giselle Hall |
3
Burger King - Fire Still Burning 1
Burger King's cheeky new campaign from Room23 and Trans Company shows that BK and its customers can still keep keeping the fires burning when reaching 70 and over!
| Título | Fire Still Burning 1 |
| Agencia | Room23 |
| Campaña | Fire Still Burning |
| Anunciante | Burger King |
| Marca | Burger King |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Prensa y publicaciones |
| Mercado | Sólo para suscriptores |
4
Arby's - Say It To Arby's Free Sandwich Face
Ving Rhames makes his first physical appearance in this Arby's spot from Fallon after voicing the brand for ten years!
| Título | Say It To Arby's Free Sandwich Face |
| Agencia | Fallon |
| Campaña | Say It To Arby's Free Sandwich Face |
| Anunciante | Arby's Restaurant Group, Inc. |
| Marca | Arby's |
| Posted | Abril 2024 |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Celebrity / actor | V..g R...es Sólo para suscriptores |
5
IKEA - Don’t worry, you can afford it
IKEA reminds viewers of its affordability through a series of relatable spots showcasing pets destroying furniture.
| Título | Don’t worry, you can afford it |
| Agencia | INGO Hamburg |
| Campaña | Don’t worry, you can afford it |
| Anunciante | Al-Futtaim |
| Marca | IKEA |
| Fecha de primera difusión/publicación | 2024 / 3 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Medio | Redes Sociales |
| Duración | |
| Mercado | Emiratos Árabes Unidos |
| Director de publicidad | Carla Klumpenaar |
| Director de publicidad | Dina al Sahhar |
| Director de publicidad | Merah Abushattal |
| Director de publicidad | Houda Sfar |
| Director de publicidad | Mohamed Maihoub |
| Responsable de la creación | Liz Taylor |
| Creative Chairman | Dr. Stephan Vogel |
| Responsable de la creación | Tobias Ahrens |
| Director creativo | Nicolás López |
| Director creativo | Fernando Montero González |
| Director creativo | Tomás O’Gorman |
| Director artístico | Andrea López-Boado |
| Director artístico | Prawidchaya (Jean) Tetanonsakul |
| Productora | The Producer |
| Fotógrafo | Alberto Escudero |
| Productor | Irene Paz |
| Fotógrafo | Katina Niklas |
| Fotógrafo | Oscar Calleja |
| Production Assistant | Oriana Nigro Acevedo |
| Production Art Director | Wuanda Velasquez |
| Production Art Director | David Moreno Fuentes |
| Música | Hooked Music |
| Compositor de música | Camilo Remolina |
| Compositor de música | Jan Finck Barboza |
| Artist | Zarko Kitanovic |
Latest jobs posted
Senior Interaction Designer - Truck & Emerging Tech (Onsite)
Crown Equipment Corporation
New Bremen, Estados Unidos
