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The best ad campaigns in health and beauty categories this month from around the world
1
YSL Beauté - Abuse Is Not Love – Don’t Call It Love
A beautiful film from YSL that carries a very serious message, marking International Women's Day. Creative from BETC Etoile Rouge in Paris.
This ad is part of the ACT Responsible Collection
- Marca: YSL Beauté
- País: Francia
- Anunciante: Yves Saint Laurent Beauté
| Título | Abuse Is Not Love – Don’t Call It Love |
| Agencia | BETC Etoile Rouge |
| Campaña | Don't Call It Love |
| Anunciante | Yves Saint Laurent Beauté |
| Marca | YSL Beauté |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Productos de belleza y perfumes |
| Filosofía (Lengua original) | À l'occasion de la Journée internationale du droit des femmes, YSL Beauté dévoile Don't Call It Love, une nouvelle campagne mondiale lancée dans le cadre de son programme Abuse Is Not Love. Le film met en scène une relation amoureuse supposée idyllique avec des signes avant-coureurs d’abus, qui seront mis en évidence dans la seconde partie du film. L’idée est de montrer qu’il est très facile de passer à côté des signes d’abus qui préfigurent d’une relation toxique. À travers cette campagne, la marque invite également à une réflexion collective sur la manière dont chacun peut contribuer à des représentations plus saines de l'amour, en créant des histoires qui ne romantisent pas les relations toxiques. En déconstruisant la représentation romancée des relations toxiques, Don't Call It Love vise à susciter des conversations cruciales, à briser le cycle de la violence au sein du couple et à inspirer un changement profond au sein de l'industrie de la beauté et au-delà. Les représentations médiatiques des relations toxiques sont souvent romantisées, banalisées, voire glorifiées. Elles peuvent avoir un impact négatif sur la compréhension des jeunes quant aux relations saines. C'est un appel à une approche plus consciente, plus responsable et plus percutante du storytelling. L'objectif ici est bien de briser le cycle, de déconstruire les stéréotypes néfastes qui perpétuent la violence au sein du couple et les remplacer par des exemples de relations saines. La violence conjugale est la forme de violence la plus courante à l'égard des femmes, touchant environ 736 millions de femmes et de filles dans le monde. Une femme sur trois est victime de violence au sein du couple au cours de sa vie. Depuis le lancement de son programme Abuse Is Not Love en 2020, YSL Beauté s'est engagé à faire changer cette réalité. Avec plus de 5,2 millions d'euros reversés à des ONG locales partenaires et plus de 1,3 million de personnes formées ou soutenues dans plus de 25 pays, Abuse Is Not Love a permis une augmentation significative du niveau d’éducation des jeunes sur le sujet des violences au sein du couple ainsi que l’autonomisation de nombreuses organisations locales. À propos des équipes créatives de la campagne : La vision de la campagne a été concrétisée par un ensemble de talents créatifs, dont : • Léa Ceheivi : réalisatrice française primée, connue pour ses collaborations avec les titans de la musique Justice et les marques de luxe. • Nicolas Loir : directeur de la photographie connu pour son travail dans l'industrie de la musique, notamment avec the Blaze et avec des marques de luxe. • Dr Sara Kuburic : « thérapeute des millenials », Film Consultant - Doctor of Psychotherapy. Tout au long du développement et de la production de la campagne, YSL Beauté a consulté ses ONG partenaires historiques et des experts tels qu'En Avant Toute(s), It's On Us et le Dr Beth Livingston, chercheuse sur le genre et les relations. |
| Medio | Web Film |
| Duración | |
| Banda Sonora | "Pray" by Haelos |
| President & Chief Creative Officer | Stéphane Xiberras |
| Director ejecutivo de creación | Florence Bellisson |
| Vice President (VP) | Marine Hakim |
| Director creativo | Aurélie Scalabre |
| Director creativo | romain pergeaux |
| Director de cuentas | Mathilde Durillon |
| Responsable de cuentas de agencia | Charlotte Naepels |
| VP, Head of Production | Fabrice Brovelli |
| Creative Producer | Jennifer Braux |
| Post-production Producer | Sarah Dufief |
| Realizador | Ceheivi Léa |
| Director de fotografía | Nicolas Loir |
| Talent | Max Daunay |
| Talent | Jade Faye |
| Film Consultant | Sara Kuburic |
| Productora | ASWAN |
| Productor | Ousmane Ly |
| Director de producción | Penelope De La Iglesia |
| Sonido | GUM |
| Music Creative Director | Adam Ghoubali |
| Postproducción | Poster |
2
Optimum Nutrition - ON x McLAREN
Dark Horses debuted a cool new campaign for Optimum Nutrition (ON), starring driver Lando Norris, on March 14th to coincide with the first Formula 1 race of the season.
- Marca: Optimum Nutrition
- País: Reino Unido
- Anunciante: Glanbia Performance Nutrition
| Título | ON x McLAREN |
| Agencia | Dark Horses |
| Campaña | ON x McLAREN |
| Anunciante | Glanbia Performance Nutrition |
| Marca | Optimum Nutrition |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Vitaminas y complementos alimentarios |
| Sinopsis | The campaign, which has been created to bring to life ON’s global partnership with McLaren Racing, centers on showcasing the role of performance nutrition in fueling not just McLaren’s drivers but the entire team - from the pit crew to the engineers, the security to back-of-house staff. To do this, in the ultra-competitive world of Formula 1, where teams guard their advantages closely, Optimum Nutrition and Dark Horses introduce one of McLaren’s best-kept secrets — Blake the Shake. Blake is McLaren’s silent yet indispensable performance specialist, shaking up the world of F1 and ensuring that everyone gets the nutrition they need to perform at their best. The digital campaign’s hero film follows McLaren driver Lando Norris as he navigates the McLaren Technology Centre’s high-security corridors, passing security guards and teammates - all fuelling up with Optimum Nutrition shakes. After multiple security checkpoints, he enters a secret lab in the depths of Bond Villain-like lair, where Blake theatrically prepares a shake with precision and flair. The hero film is supported by five localised short films featuring McLaren’s Oscar Piastri and Blake making shakes together from local ingredients all based on the specific race locations. These episodes bring the human side of sports nutrition to life, with casual yet engaging moments between Blake and McLaren team members. Each episode is tailored to specific markets, reinforcing Optimum Nutrition’s impact on human performance worldwide. The work launches March 14th to coincide with the first race of the season. |
| Medio | Televisión |
| Duración | |
| Director creativo | Steve Howell |
| Miembro del equipo creativo | Eve De Haan |
| Realizador | Luke Brookner |
| Productor de la productora | Sam Page-Jones |
| Productor ejecutivo | Sam Page-Jones |
| Senior Producer | Giordi Caputo |
| Productora | Sticker Studios |
| Montador | Chris Wilson |
| Planificador de cuentas | Matt Readman |
| Planificador de cuentas | Cristina Diago |
| Sound Designer | Joe Munday |
| Audio Post Studio | Opm.London |
| Efectos especiales | Christos Mavridis |
| Online | Paul Bryan |
3
Durex - The Pull Out Game Game
Havas and Durex team up to debut a game that urges viewers to rethink the 'pull out' myth.
| Título | The Pull Out Game Game |
| Agencia | BLKJ Havas |
| Campaña | The Pull Out Game Game |
| Anunciante | Reckitt Benckiser |
| Marca | Durex |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Contraceptivos, preservativos y tests de embarazo |
| Medio | Gaming |
| Duración | |
| Más información | www.pulloutgamegame.com |
4
Lynx - Lynx With Catnip
Highly entertaining spot for Lynx, executed with the panache we've come to expect from LOLA MullenLowe!
| Título | Lynx With Catnip |
| Agencia | LOLA MullenLowe |
| Campaña | Lynx with Catnip |
| Anunciante | Unilever |
| Marca | Lynx |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Perfumes y eaux de toilette |
| Sinopsis | Can a product innovation change the rules of attraction? Lynx and LOLA MullenLowe just proved it can with Lynx with Catnip—the first-ever body fragrance infused with catnip, designed to charm both humans and their cats. A study conducted by Censuswide revealed that 60% of cat owners wouldn’t date someone their cat dislikes. In other words, if her cat doesn’t like you, you’re done. That’s why Lynx had to step up. For the first time ever, a body scent infused with catnip (Source: IFRA) has been developed in collaboration with Lynx’s expert perfumers. |
| Medio | Televisión |
| Duración | |
| Lead Agency | LOLA MullenLowe |
| Director ejecutivo de creación | Tomás Ostiglia |
| Director creativo | Jorge Zacher |
| Director creativo | Dante Zamboni |
| Director creativo adjunto | Diego Vieira |
| Responsable de conceptos / redactor | Marcos Colombres |
| Responsable de conceptos / redactor | Josefina Mateo |
| Director artístico | Fabio Tridenti |
| Director artístico | Ezequiel Scarpini |
| Social Media Manager | Ana Teijeiro |
| Global Brand Director | Caroline Gregory |
| Managing Director | Tom Elliston |
| Director de cuentas | Cristina Panea |
| Responsable de cuentas de agencia | Paula Portela |
| Responsable de la producción | Felipe Calviño |
| Productor | Marina Saro |
| Productora | Canada . |
| Realización | Andreas Nilsson |
| Productor ejecutivo | Victor Mata |
| Productor | Christy Alcaraz |
| Director de producción | Dani Molina |
| Director de fotografía | Lasse Frank |
| Jefe de decorados | Jon Blud |
| Wardrobe | Violeta Comella |
| Hair | Mu Hwang |
| Hair | Andrea Trenado |
| Montador | Jonnie Scarlett @ The Quarry |
| Post-Production Coordinator | Marina Martínez |
| Sonido | IXYXI |
| Music Agency | Big Sync Music |
| Social Creative | Alexander Peck |
| Social Creative | Ben Willis |
| Visual Designer | Rodrigo Muñoz |
| Global Brand Manager | Matthew Yocum |
| ASSISTANT BRAND MANAGER | Gareth Roberts |
| Marketing Manager | Josh Plimmer |
| Head of Media | Clare Fineberg |
| Director of Advertising Production | Attilio Gianfrancesco |
| R&D | Benjamin Liu |
| Global Business Director | Federico Duberti |
| Postproducción | Melt Creative |
| Color Correct | Xavi Santolaya |
| Lead Music Supervisor | Alicia Leinot |
5
Dove Whole Body Deo - Let Your Body Body - Full Music Video
Dove launches the full video for its Let Your Body Body campaign, released earlier this year, with a creative remake of the 2002 hit “My Neck, My Back,” written and performed by artist, actress, and producer Chika. Creative through Ogilvy in New York.
- Marca: Dove Whole Body Deo
- País: Estados Unidos
- Anunciante: Dove
| Título | Let Your Body Body - Full Music Video |
| Agencia | Ogilvy New York |
| Campaña | Let Your Body Body |
| Anunciante | Dove |
| Marca | Dove Whole Body Deo |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Sinopsis | Earlier this year, Dove launched the Let Your Body Body campaign – a music-video style ad for its Whole Body Deo range that that celebrates women and their bodies through movement and song. Written and performed by artist, actress, and producer Chika, the track is a creative remake of the 2002 hit “My Neck, My Back,” originally written and performed by Khia. The new verse was met with such a positive response online (see a few social screenshots below) that Dove is releasing a new ninety second version of the reimagined body confidence anthem, with the aim of normalizing whole-body odor and helping women see their beauty as a source of confidence, not anxiety. This latest campaign element drops as Dove prepares to expand its new Whole Body Deodorant collection. The ad was created and produced by Ogilvy New York and Ogilvy UK. |
| Medio | Web Film |
| Duración | |
| Creative agency | Ogilvy |
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