Top Interviews From The Advertising Industry
Featured Interviews
Ellie Kairis, RAPP: "With shorter attention spans and a higher demand for engaging content, brands must go the extra mile to connect."
In today's digital age, capturing the attention of Generation Z poses a unique challenge for brands. Ellie Kairis, Senior Experience Planner at... leer más
"Empower the voices they trust": Jordi Torrents, Ogilvy Barcelona
Ogilvy Spain's Strategic Planning Director, Jordi Torrents, explores insights on understanding and engaging Gen Z. leer más
Why sport still scores with brands
People – and brands – can’t get enough of sport. Even in today’s media environment, where streaming and social media draw millions of eyeballs,... leer más
Decoding Gen Z: Strategies to stand out among the digital noise
Gigi Flom, Senior Planner at Carmichael Lynch, delineates the strategies and insights necessary for brands to cut through the noise and forge... leer más
Amélie Ebongue: playing a role in a global conversation
A unique experience of understanding various cultural insights from all over the world, but also learning from brands' standpoints and concrete... leer más
To truly connect, brands must bring Gen Z into the conversation
Marjan Straathof, Global SVP Marketing at DEPT, delineates how brands have an opportunity to tap into youth culture and improve how they connect... leer más
Yell is reimagining advertising as entertainment to connect with digital natives
Chalermpol Bowonruttanapran, Creative Director at Yell Bangkok, and Panisara Mothong, Creative Group Head, weigh in on cutting through the noise to... leer más
Why The Gate is doing more than OK
It's been two years since we last sat down in Cannes with Jamie Elliott, CEO of The Gate. So what’s new at this compact but ambitious UK agency? leer más
When it comes to Gen Z, "contradiction and exploration are built in." Reid Litman, Ogilvy Consulting
Reid Litman of Ogilvy Consulting speaks to AdForum about engaging with Gen Z through co-creation, creativity, and partnership. leer más
Marketing for a new generation
How do you market to a generation that is tired of being advertised to? Havas Germany's Chief Strategy Officer, Sandra Onofri, speaks on finding an... leer más