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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation

1

Life Interrupted - Life Interrupted

Walking in the shoes of another, creating an understanding of the loss associated with chronic pain. Life Interrupted creates an overwhelmingly real story and conversation about the struggles of those with sickle cell disease.

TítuloLife Interrupted
Agencia
Campaña Life Interrupted
Anunciante Novartis Pharmaceuticals
Marca Life Interrupted

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PostedOctubre 2022
Sector EmpresarialSólo para suscriptores
Medio Case Study
Duración
Productora H....an Cr....ve Sólo para suscriptores
Advertising Agency H...s H...th W..e Sólo para suscriptores
Advertising Agency H...s M...o Sólo para suscriptores
Responsable de la creación Y..a H..t Sólo para suscriptores
EVP, Executive Creative Director L...y Al....an Sólo para suscriptores
Director creativo adjunto K..s K....er Sólo para suscriptores
Director creativo adjunto E...ot T..b Sólo para suscriptores
Director artístico J...in B...on Sólo para suscriptores
EVP, Director of Technology Y...i S....er Sólo para suscriptores
Senior UX Designer P...o L...ia Sólo para suscriptores
Managing Director T....an S....ns Sólo para suscriptores
UX Content Strategist L...a S....na Sólo para suscriptores
SVP, Account Group Director Y...n L...ow Sólo para suscriptores
VP, Account Group Supervisor J..n Ia....ta Sólo para suscriptores
Account Group Supervisor J....le J....tt Sólo para suscriptores
Productor ejecutivo ..x Gh....ns Sólo para suscriptores
Production Executive Producer R..n H....an Sólo para suscriptores
Productor V....ie B..h Sólo para suscriptores
Realizador A...ew D...ho Sólo para suscriptores
Creative Technologist An....ca O...z Sólo para suscriptores
Executive Director of Creative Technology J...s H...ta Sólo para suscriptores
Group Director of Technology D...y W..g Sólo para suscriptores
Associate Director of Technology ..d M...un Sólo para suscriptores
Director de publicidad A...on M...is Sólo para suscriptores
Director de publicidad Lo....ne S..i Sólo para suscriptores
Director de publicidad R...rt Mi....ll Sólo para suscriptores
Director de publicidad M..y Or.....lph Sólo para suscriptores
Director de publicidad Ma....sa Co.....llo Sólo para suscriptores
Director de publicidad L...ie F...ds Sólo para suscriptores
Copywriter Supervisor M....el Ab.....awi Sólo para suscriptores
2

HomeEquity Bank - Letters Home

A unique campaign from HomeEquity Bank brings old stories back to light in support of Canadian Veterans.

TítuloLetters Home
Agencia
Campaña Letters Home
Anunciante HOMEQ Corporation
Marca HomeEquity Bank
Fecha de primera difusión/publicación
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Medio Web Film
Duración
Responsable de la creación
Director ejecutivo de creación
CD/Art Director
CD/Copywriter
ACD/Art Director
ACD/Copywriter
Design Director
Designer
Designer
Agency Producers
Agency Producers
Agency Producers
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Planning Team
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad Jack Wilson
Director de publicidad
Media Agency
Media Agency
Media Team
Media Team
Media Team
Media Team
PR Agency
PR Team
PR Team
Productora
Realizador
Researcher
Production House Producers
Production House Producers
Montaje
Montador
Online
Color Grading
Motion Graphics
Ingeniero de sonido
Fotógrafo
Senior Developer
3

Deutsche Telekom - The Choir Against Hate Speech

Joining together against hate on the internet, singing the hateful comments, and eventually the solution. Deutsche Telekom gives a voice to those drowning out hate speech online and encourages others to do the same.

TítuloThe Choir Against Hate Speech
Agencia
Campaña The Choir Against Hate Speech
Anunciante Deutsche Telekom
Marca Deutsche Telekom

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PostedNoviembre 2022
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Televisión
Duración
Banda SonoraSólo para suscriptores
Director de publicidad U...ch K...ke Sólo para suscriptores
Director de publicidad ... Ch.....an H..n Sólo para suscriptores
Director de publicidad C....in K..z Sólo para suscriptores
Director de publicidad S...an ..x Sólo para suscriptores
Responsable de la creación D...is ..y Sólo para suscriptores
Creative Director -Art T...s Tu....us Sólo para suscriptores
Creative Director, Copywriter S....an Sc....er Sólo para suscriptores
Senior Agency Producer I..a Fr....hs Sólo para suscriptores
Planificador estratégico Ma.....ian G...er Sólo para suscriptores
Business Director K...in S....el Sólo para suscriptores
Responsable de cuentas de agencia A..e Sc....ht Sólo para suscriptores
Productora Te.....dia Fil.......tion G..H FR.....RT Sólo para suscriptores
Realizador H...y A..x R...n Sólo para suscriptores
Productor ejecutivo B...it D...n Sólo para suscriptores
Productor ejecutivo ..i J...n U....ch Sólo para suscriptores
Director de fotografía B...it S...r Sólo para suscriptores
Music Prod Company S....me M...c Sólo para suscriptores
Music Executive Producer F....an La......her Sólo para suscriptores
Music Executive Producer .o S...ow Sólo para suscriptores
4

MINI Cooper Electric SE - Meet The 2023 Mini Electric In Nanuq White

Giving a voice to consumers Mini Cooper creates a new color from fan-favorite polar bear Nanuq.

TítuloMeet The 2023 Mini Electric In Nanuq White
Agencia
Campaña Meet The 2023 Mini Electric In Nanuq White
Anunciante BMW/MINI
Marca MINI Cooper Electric SE
Fecha de primera difusión/publicación
Sector Empresarial Automóviles
Filosofía Following the celebration of International Polar Bear Week, (October 30-November 5), MINI USA announces the launch of a new Nanuq white paint finish on the 2023 MINI Electric Cooper SE. The new paint color, named Nanuq White was inspired by the name of the loveable polar bear character created by the brand’s creative agency Pereira O’Dell along with enthusiastic feedback from the MINI owner community. The campaign for the 2023 MINI Cooper SE Electric first launched in April 2022 on Earth Day, features a partnership with MINI USA and Polar Bears International to encourage eco-adoptions from the MINI community - and the polar bear love grew from there. In response to the campaign, MINI USA received an outpouring from the MINI community with questions asking where they could get hold of a polar bear bobble head featured in the campaign. The overwhelming engagement of the MINI community with the polar bear character led to the idea to let the community give it a name. Nanuq - Inuit for “polar bear” – was the chosen name, which led to the new MINI Cooper SE paint color with the same name to be revealed following International Polar Bear Week by MINI USA. The 2023 MINI Cooper SE stays true to what owners love about MINI, while providing the broader benefits of full electrification. The MINI Cooper SE provides MINI’s signature electrified go-kart feeling and driving fun, while helping to minimize its environmental footprint. The model is an important step in MINI’s stated goal of offering an all-electric line-up of vehicles around 2030. The original campaign ran with paid media across DOOH, Social, Digital, and was featured on the MINI and PBI websites. A fun case study video was created to highlight the creative journey from initial campaign to fan engagement that led to the name of both the polar bear mascot and the new paint color. To give that enthusiasm an even bigger impact, MINI USA partnered with Polar Bears International (PBI) on the 2023 MINI Cooper SE Hardtop campaign. PBI is the only non-profit organization dedicated solely to polar bears and Arctic sea ice, and MINI USA’s partnership aims to promote awareness of the NGO’s polar bear conservation efforts. Anyone that donates $40 or more to PBI via the PBI Eco-Adoption page during the month of November will receive a polar bear bobblehead and a thank you card while supplies last. Customers who pre-order a MINI Cooper SE during the month of November will also receive a bobblehead while they wait for their MINI. MINI USA are also refreshing their paid assets to feature the new Nanuq white paint color, which will include social and digital assets driving to the MINI Electric Pre-Order page. Scientists predict that if greenhouse gas emissions continue at the current rate, most polar bears could disappear by 2100 due to lack of sea ice. State-of-the art climate models indicate that an ice-free Arctic in summer will likely occur by the middle of the century if greenhouse gas emissions aren’t regulated. Anyone can make a difference and encourage their community to slow climate change.
Medio Case Study
Duración
5

Netflix TV Series - The Missing NPC

An immersive experience within Roblox created from the new Netflix Original “Cielo Grande”.

TítuloThe Missing NPC
BriefWe built an immersive virtual experience by recreating the plot of the new Netflix Teen Series Cielo Grande in a metaverse map in Roblox. On this map, tweens could participate in the same wakeboard tournament as in the series, do karaoke with other users, and even join a Meet & Greet with the cast from the Cielo Grande series. But the most exciting part of the experience was that users were tasked to solve the main mystery of the plot and find a character in Roblox who they are unable to find in the series. By creating this experience to promote the new Netflix series, we blurred the lines between advertising, gaming and TV.
Agencia
Campaña The Missing NPC
Anunciante Netflix
Marca Netflix TV Series

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PostedNoviembre 2022
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Case Study
Director de cuentas Sólo para suscriptores
Title Manager J...ma Go....lez Sólo para suscriptores
Director ejecutivo de creación P...o V...le Sólo para suscriptores
Director ejecutivo de creación A....ín Ca.....ani Sólo para suscriptores
Director creativo A....to Fe.....dez Sólo para suscriptores
Director creativo E....do S....hez B...o Sólo para suscriptores
Digital Operations Manager D....na A....as Sólo para suscriptores
Productor de la productora K...a M...dez Sólo para suscriptores
Director artístico Fr.....co Ar....in G...ia Sólo para suscriptores
Responsable de conceptos / redactor M...ín R...a Sólo para suscriptores
Social Strategy Director O..r L...ez Sólo para suscriptores
F....do Hr.....ky Sólo para suscriptores
Responsable de conceptos / redactor Jua......cio Or.....ky Sólo para suscriptores
Director artístico J...a C...o Sólo para suscriptores
Responsable de conceptos / redactor V...or R....sa Sólo para suscriptores
Director artístico M...o M...ón Sólo para suscriptores
Social Creative M....la T....ri Sólo para suscriptores
Social Creative Ag....na F...er Sólo para suscriptores
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