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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation

1

Desierto Vestido and Fashion Revolution - Atacama Fashion Week AFW24

In an effort to raise awareness and find a local solution to the tons of clothes that the textile industry dumps in the Atacama desert, NGO Desierto Vestido and Fashion Revolution put on a fashion show with models wearing looks made by fashion designers from garments dumped at the site.

TítuloAtacama Fashion Week AFW24
Agencia
Campaña Atacama Fashion Week AFW24
Anunciante Desierto Vestido x Fashion Revolution
Marca Desierto Vestido and Fashion Revolution
Fecha de primera difusión/publicación 2024 / 4
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis The fashion world is aware of this problem, but the key stakeholders are not taking effective action. That's why the initiative is giving the fashion world what it always wants: an event modeled on the major fashion weeks held in Paris, Milan, São Paulo, and London. Atacama Fashion Week will feature a fashion show in the middle of the Atacama garbage dump, with models wearing looks made by fashion designers from garments dumped at the site. In addition to the runway action, the project will feature a photo editorial signed by Mauricio Nahas, an award-winning photographer with a career of over 30 years.
Filosofía To raise awareness and show the true extent of this problem to different audiences, NGO Desierto Vestido, in partnership with Fashion Revolution and Instituto Febre, and production of Sugarcane Filmes, is promoting Atacama Fashion Week.
Problema In the town of Alto Hospicio, in Chile's Atacama Desert, a mountain of more than 59,000 tons of clothing, including shoes, T-shirts, jackets, dresses, and other garments, can now be seen from space. The images revealed via satellite could refer to one of those mythical Latin American movie scenes, but in reality, they are a social and environmental warning highlighting the dangers of unbridled consumption (and production) of items for fashion trends.
Medio Case Study
Duración
Más información www.atacamafashionweek.com
Fotógrafo
Productor
2

Reporters Without Borders Germany - The First Speech: Turkey

On the occasion of its 30th anniversary, Reporters Without Borders Germany (RSF) launched “The First Speech”, a campaign that is aimed at educating viewers on manipulation tactics used by modern autocrats and calls on audiences to support press freedom.

TítuloThe First Speech: Turkey
Agencia
Campaña The First Speech
Anunciante Reporters Without Borders
Marca Reporters Without Borders Germany

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PostedAbril 2024
Sector EmpresarialSólo para suscriptores
Medio Web Film
Duración
Media Partner
Media Partner
Media Partner
Motion/Design C...os S...rez Sólo para suscriptores
Director ejecutivo de creación R....do W...f Sólo para suscriptores
Productor F...an B..z Sólo para suscriptores
Responsable de la producción F...an B..z Sólo para suscriptores
Productor ejecutivo M...tz M...el Sólo para suscriptores
Responsable de la creación G....el M...ar Sólo para suscriptores
Managing Director J...in S....el Sólo para suscriptores
Sound Engineer M...us Wi.....nn Sólo para suscriptores
Productor ejecutivo ..a Wi....en Sólo para suscriptores
Responsable de conceptos / redactor J..n A...és K...rk Sólo para suscriptores
Strategist O...e B...fa Sólo para suscriptores
Realizador Gi....no Ma.....lli Sólo para suscriptores
Color Grade Artist J...ph Bi....ll Sólo para suscriptores
Director de fotografía K...ad L...h Sólo para suscriptores
Supervisor de arte M..o C...ea H..k Sólo para suscriptores
Productor ejecutivo F....an H...big Sólo para suscriptores
Montador S...n Kl.....tz Sólo para suscriptores
Associate Design Director W....am C..a Sólo para suscriptores
Media Manager M..a ..h Sólo para suscriptores
Post-production Producer ..n S...lz Sólo para suscriptores
Strategy Director J..rn Ba.....in Sólo para suscriptores
Director artístico L..n C...y Sólo para suscriptores
Motion/Design Al.....er Al.....ze Sólo para suscriptores
Productor M...dy Mi.....er Sólo para suscriptores
Managing Partner M....le G....le Sólo para suscriptores
Publishing Director L..a A..t Sólo para suscriptores
Planner Publishing M....sa S...ab Sólo para suscriptores
Música S...io F..k Sólo para suscriptores
Producción S...k F...s Sólo para suscriptores
Música T..m Sa....te Sólo para suscriptores
Producción S...io F..., B...in Sólo para suscriptores
3

Hyundai Motor - Forward Collision

Hyundai's new OOH campaign reminds viewers that no safety feature is going to save us from climate change and highlights the brand's decision to go carbon neutral.

TítuloForward Collision
Agencia
Campaña The Last Safety Feature
Anunciante Hyundai Motor
Marca Hyundai Motor

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Fecha de primera difusión/publicación Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Prensa y publicaciones
MercadoSólo para suscriptores
4

Agenda Antarctica - Antarctica Flag Redesigned

Publicis Canada and Agenda Antarctica partnered on a redesign of the Antarctica flag, showcasing how much plastic has become part of the ecosystem.

TítuloAntarctica Flag Redesigned
Agencia
Campaña Antarctica Flag Redesigned
Anunciante Agenda Antarctica
Marca Agenda Antarctica
PostedAbril 2024
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis Antarctica is traditionally known as a land covered in clean ice and pristine snow, but latest research by the University of Canterbury in New Zealand reveals a much starker truth. The continent, much like the rest of the planet, is suffering the impacts of global plastic pollution. 
 
In response to this recent scientific discovery, Agenda Antártica, a non-governmental organization that works for the environmental preservation of the Antarctic continent and the Southern Ocean, has commissioned a redesign of the Antarctica flag by its original author, renowned vexillologist, Graham Bartram.
 
Formerly a white map of the continent symbolizing Antarctica’s distinctive attributes as a hub for scientific collaboration, peaceful coexistence, and nature conservation, the new flag shows a continent dotted with colourful shapes symbolizing the actual microplastics found within Antarctic snow.
 
"The discovery of microplastics (plastic pieces smaller than 5mm) in Antarctic snow is a wake-up call to the world," said Graham Bartram. "Through this redesign, I aim to ignite a global conversation about our responsibility towards the environment and the urgent need for collective action to combat plastic pollution."
 
“This redesigned joint initiative aligns with growing international concerns about environmental degradation and the need for sustainable practices. The new flag will serve not only as a symbol of Antarctica's environmental significance but also as a call to action for nations, corporations, and individuals to address the pervasive issue of plastic pollution”, said Dr. Horacio Werner, Executive Director of Agenda Antártica.  
 
Far from just being a symbolic gesture, the new flag aims to reignite discussions around the University of Canterbury’s scientific findings, drawing much-needed attention to the broader implications of plastic contamination in remote and ecologically critical regions like Antarctica.
 
In conjunction with the flag's redesign, a dedicated website has been launched – http://antarcticaflagredesigned.org/ – where individuals and organizations can learn more about the impact of plastic pollution and take a proactive stance. Visitors to the site are invited to sign a pledge supporting the establishment of a strong Global Plastics Treaty, a crucial step in combating the pervasive issue of plastic pollution worldwide.
Medio Web Film
Duración
Press Relations
Music Supervision
Music Supervision
Producción musical
Producción musical
Realizador
Producción
Música
Directors Assistant
Montador
5

Audi + Penguin Random House - Handbook Novels

To celebrate International Book Day, Audi and Penguin Random House created a collection of fictional stories based on keywords from the Audi Owner’s Manual. Creative by Ogilvy in Spain.

TítuloHandbook Novels
Título (Lengua original)Novelas de Manual
Agencia
Campaña Handbook Novels
Anunciante Audi
Marca Audi + Penguin Random House
PostedAbril 2024
Sector Empresarial Automotor
Medio Branded Content
Duración
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Director creativo
Director artístico
Director artístico
Concepción / Redacción
Concepción / Redacción
UX Designer
Technology
Technology
Technology
Production Team
Production Team
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