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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation

1

OMO - The Art of Stains

OMO Arabia partnered with skilled henna artists to create bespoke designs that discreetly weave in essential period care information, opening up important dialogue on period care. Creative out of MullenLowe MENA.

TítuloThe Art of Stains
Agencia
Campaña The Art of Stains
Anunciante Unilever
Marca OMO
Fecha de primera difusión/publicación 2025 / 2
Sector Empresarial Productos de limpieza, jabones, detergentes
Medio Web Film
Duración
Chief Executive Officer (CEO)
Responsable de la creación
Director ejecutivo de creación
Director artístico
Head of Strategy
Global Brand Director
Global Planning Director
PR manager
Senior Manager
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
General Creative Director
Illustrator
Production Team
Realizador
Productor ejecutivo
Director de fotografía
Senior Producer
Productor
Fotógrafo
2

Chipotle Mexican Grill - Unfolded

Chipotle's animated short film "Unfolded", created by Venables Bell + Partners, showcases the importance of the farming community and sustainable agriculture. The spot debuted on Roblox, making Chipotle the first restaurant brand to unveil a national TV ad in the metaverse.

TítuloUnfolded
Agencia
Campaña Unfolded
Anunciante Chipotle Mexican Grill
Marca Chipotle Mexican Grill
Fecha de primera difusión/publicación 2025 / 2
Sector Empresarial Venta al detalle, distribución y cadenas de restaurantes
Sinopsis Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film ends with fresh, colorful produce being delivered to a Chipotle restaurant that is prepared fresh every day to nourish the community it resides in.
 
“Unfolded” is brought to life by GRAMMY®-nominated singer/songwriter Halsey’s rendition of “She’s a Rainbow.”
Filosofía Funding the Future of Sustainable Agriculture
Chipotle created ”Unfolded” to generate awareness for the future of sustainable agriculture. The short film displays agrivoltaics, the practice of using land for both agriculture and solar energy production, which is an example of an initiative the brand is supporting with its $2 million pledge.
 
Projects that will be supported by Chipotle’s four $500,000 contributions include:
●The Ohio State University College of Food, Agricultural, and Environmental Sciences is establishing an agrivoltaics pilot program by integrating solar panels with crop production to generate both electricity and agricultural commodities. 
●Cal State Monterey Bay College of Science is constructing a state-of-the-art greenhouse, which will conduct lab research, including for Chipotle’s innovative agriculture projects, over the next three to five years. 
●Colorado State University College of Agricultural Sciences will establish the Chipotle Future of Farming Fund at the Spur Campus in Denver to facilitate opportunities for K-12 students to explore careers in agriculture and research, and to explore solutions to food system challenges.
●University of Florida College of Agricultural and Life Sciences is providing two-year research grants to four graduate students pursuing sustainable agriculture projects that are focused on efforts to advance the future of food. 
 
These donations are part of Chipotle’s larger commitment to give $5 million by the end of 2025 to support the future of farming, which Chipotle funds via its initiative to contribute 5% of profits from its sales of Tractor Beverage products to support farmers. Through these donations, Chipotle intends to cultivate the next generation of farmers and support breakthrough sustainable agriculture projects.
Medio Televisión
Duración
Founder
Chairman
Partner/Chief Creative Officer
Director creativo
Director creativo
Director artístico
Productor ejecutivo
Group Brand Director
Brand Director
Brand Manager
Productora
Realizador
Productor ejecutivo
Productor ejecutivo
Senior Editor
Efectos especiales
Director artístico
Character Designer
Composition
Storyboard Artist
Colorista
Assistant Editor
Production Coordinator
Managing Partner
Responsable de la producción
Compositor
Compositor
CG Generalist
CG Animator
CG Animator
CG Animator
CG Animator
CG Animator
Lighters
Lighters
Lighters
Lighters
Productor delegado
Jefe de decorados
Responsable de la producción
Founder
Managing Partner
Realizador
Account Management
Audio Post
Sound Designer
Ingeniero de sonido
Productor ejecutivo
Director creativo adjunto
Brand Director
Associate Business Affairs Manager
Productor
CG Lead
Painter
Technical Animation
Director of Production Operations
Creative Development
Background Painters
Background Painters
Background Painters
Background Painters
Background Painters
MOTION DESIGN
MOTION DESIGN
CG Modeler
CG Modeler
Pre-Vis Artist
Pre-Vis Artist
Rigging
Rigging
Talent Coordinator
Talent Coordinator
Live action Producer
Director de fotografía
Music Supervision
Productor
Productor
Recording Engineer
Recording Engineer
Recording Engineer
Editing Editor
Editing Editor
Mixer
Production Coordination
Vocals
3

L'Oréal Paris - Oscars Ad Stunt
Disney Advertising

L’Oréal Paris, alongside Carnival, Samsung, Kiehl’s, and Mntn, paid tribute to Hollywood’s stunt doubles in a first-of-its-kind advertising stunt. The brands took over the Oscars' ad breaks with six high action spots featuring real stunt pros!

TítuloOscars Ad Stunt
Agencia
Campaña L'Oréal Oscars
Anunciante L'Oréal
Marca L'Oréal Paris
Fecha de primera difusión/publicación 2025 / 3
Sector Empresarial Productos de belleza y perfumes
Sinopsis On Hollywood's biggest night, L’Oréal Paris celebrates the Cinema Stunt Community and every woman's worth - on and off-screen! Their resistance lasts, just like our Infallible Setting Spray. Because they're just worth it.
Medio Televisión
Duración
4

Burberry - Burberry’s Winter 2025 Collection

Using cross-stitch, embroidery, and animation, Burberry brings to life its iconic knight logo on a tour of the city in a creative short film created by Blinkink.

TítuloBurberry’s Winter 2025 Collection
Agencia
Campaña Burberry’s Winter 2025 Collection
Anunciante Burberry
Marca Burberry
Fecha de primera difusión/publicación 2025 / 2
Sector Empresarial Ropa, moda y calzado
Medio Web Film
Duración
Realizador
Productor ejecutivo
Responsable de la producción
Productor
Storyboard Artist
Designer
Designer
Colorista
Director creativo
Miembro del equipo creativo
Productor
Social Manager
Productor
Productora
Postproducción
5

Quaker Oats - Deliciously Ugly

Quaker Oats crashed London's Fashion Week with TikTok influencer Lily Rose wearing a dress made entirely of porridge including oat covered boots!

TítuloDeliciously Ugly
Agencia
Campaña Deliciously Ugly
Anunciante The Quaker Oats Company
Marca Quaker Oats
Fecha de primera difusión/publicación 2025 / 2
Sector Empresarial Cereales del desayuno
Medio Redes Sociales
Duración
Productora
Influencer
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