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1
LG - Menopause Mode
LG's latest feature, 'Menopause Mode', utilizes wearable tech to anticipate the cooling needs of women going through menopause. Creative by AlmapBBDO.
| Título | Menopause Mode |
| Agencia | AlmapBBDO |
| Campaña | Menopause Mode |
| Anunciante | LG Electronics |
| Marca | LG |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Producto | Dual Inverter AC + AI |
| Sector Empresarial | Utensilios domésticos, decoración y jardinería |
| Sinopsis | The initiative, created by AlmapBBDO, uses a smartwatch app, pairing wearable tech with a LG air conditioning unit. The app monitors body temperature, heart rate, and blood oxygen level in real time, identifying hot flashes during the night and sending an immediate command to the LG Dual Inverter +AI to cool the room quickly and efficiently. After 10 minutes of cooling, the unit returns to the temperature originally set by the user. |
| Filosofía | LG is rolling out beta testing for its newest project and feature - Menopause Mode. By integrating artificial intelligence, ThinQ connectivity technology, and smartwatches, the brand is able to provide a solution to identify and quickly respond to a serious problem faced by women in menopause: hot flashes, waves of heat that cause discomfort and affect sleep, compromising overall well-being. |
| Medio | Televisión |
| Duración | |
| Director creativo | Daniel Chagas Martins |
| Director creativo | Daniell Rezende |
| President | Filipe Bartholomeu |
| Chief Executive Officer (CEO) | Filipe Bartholomeu |
| Responsable de la creación | Luiz Sanches |
| Director ejecutivo de creación | Rafael Gil |
| Director ejecutivo de creación | Rodrigo Almeida |
| Miembro del equipo creativo | Lilian Cavallini |
| Miembro del equipo creativo | Fabio Tedeschi |
| Miembro del equipo creativo | Francis Alan França |
| Creative Technology Director | Lilian Cavallini |
| Planificador de cuentas | Beatriz Scheuer |
| Media Manager | Patrícia Gogliara |
| Media Manager | Adriana Roza |
| Media Manager | Lucas Gilardino |
| Media Manager | Raquel Andrade |
| Media Manager | João Eustáquio |
| Content Strategy | William Loiola |
| Content Strategy | Deise Esteves |
| Supervisor de clientes | Rodrigo Fiani |
| Supervisor de clientes | Sonah Lee |
| Supervisor de clientes | Raquel Jesus |
| Supervisor de clientes | Kelly Cristina |
| Productor ejecutivo | Maria João Calheiros |
| Productor ejecutivo | Marquinhos Monteiro |
| Responsable de la producción | Giba Rodrigues |
| Production Coordinator | Lourenço Almeida |
| Assistant Director | Bárbara Aranega |
2
Heineken - Beer insurance
To protect fans from unavoidable beer spillages, Heineken and Publicis London created HeineCare, the world’s first beer insurance policy!
| Título | Beer insurance |
| Agencia | Publicis London |
| Campaña | HeineCare |
| Anunciante | Heineken |
| Marca | Heineken |
| Posted | Junio 2024 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Prensa y publicaciones |
| Responsable de la creación | N..l B....ng Sólo para suscriptores |
| Director creativo | C...s B...ey Sólo para suscriptores |
| Senior Creative | A..y T...sk Sólo para suscriptores |
| Senior Creative | C...r B...y Sólo para suscriptores |
| Head of Design | R..n Co....ly Sólo para suscriptores |
| Strategist | ..e P...y Sólo para suscriptores |
| Productor de la agencia | ..d D....rn Sólo para suscriptores |
| Global Chief Creative Officer | M...ea Gh.....iu Sólo para suscriptores |
| Director creativo | ..y L...s Sólo para suscriptores |
| Director creativo adjunto | L...o G...sa Sólo para suscriptores |
| Global Business Director | Fr.....ca Ba.....hi Sólo para suscriptores |
| Chief Operating Officer (COO) | T...t Pa.....on Sólo para suscriptores |
| Group Business Director | J..h N...is Sólo para suscriptores |
| Director de cuentas | Ph....pa R...er Sólo para suscriptores |
| Director de proyectos | R...ma P....el Sólo para suscriptores |
| Creative Agency | .e ..b Sólo para suscriptores |
| Group Strategy Director | J...s M...e Sólo para suscriptores |
| Global Account Director | A...e G....né Sólo para suscriptores |
| Global CEO LePub, CCO Publicis Worldwide | B...o Be....li Sólo para suscriptores |
| HEAD OF EFFECTIVENESS | D...o Ch.....ro Sólo para suscriptores |
| EXECUTIVE CREATIVE DIRECTOR | D..e M..k Sólo para suscriptores |
| SENIOR CREATIVE ART DIRECTOR | T...go J...n Sólo para suscriptores |
3
Thai Health Promotion Foundation - Air Conditioner Technician
BBDO brings us a comical spot from The Thai Health Promotion Foundation that warns about the dangers of vape usage by parodying an ad for air conditioner repair services.
| Título | Air Conditioner Technician |
| Agencia | BBDO Bangkok |
| Campaña | Air Conditioner Technician |
| Anunciante | Thai Health Promotion Foundation |
| Marca | Thai Health Promotion Foundation |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Concienciación social sobre drogas / alcohol / tabaco |
| Medio | Web Film |
| Duración | |
| Realizador | Suthon Petchsuwan |
| Productor | Ravikan Thongcho |
| Director de fotografía | Teerawat Thitikornwanich |
| Responsable de la creación | Thasorn Boonyanate |
| Director creativo | Rook Floro |
| Jefe del grupo de creación | Supalerk Silarangsri |
| Director artístico | Achiraya Wongtrirat |
| Director artístico | Todsapon Sripuvatanik |
| Responsable de conceptos / redactor | Supakit Sukarog |
4
KFC - KFC Rewards Arcade
RAPP transformed KFC's boring stamp rewards system into an innovative multi-channel loyalty experience that gives customers the chance to win a reward after every purchase.
| Título | KFC Rewards Arcade |
| Agencia | RAPP Worldwide |
| Campaña | KFC Rewards Arcade |
| Anunciante | KFC |
| Marca | KFC |
| Posted | Julio 2024 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Interactivo |
5
Spotify Advertising - Spreadbeats
Spotify creates a first-of-its-kind music video, made and distributed entirely in a spreadsheet.
| Título | Spreadbeats |
| Agencia | FCB New York |
| Campaña | Spreadbeats |
| Anunciante | Spotify |
| Marca | Spotify Advertising |
| Posted | Junio 2024 |
| Sector Empresarial | Publicidad y comunicación |
| Sinopsis | Spreadbeats is a first-of-its-kind music video made and distributed entirely in a media plan spreadsheet. Yes…those spreadsheets. With Spreadbeats, we’re infusing our media proposals with the creative power of Spotify to make them feel as vibrant and energetic as our platform and brand —and keep Spotify Advertising top of mind. ;) Backed by a dreamy soundtrack produced by Coachella performer, John Summit, Spreadbeats takes you on a journey…of a single spreadsheet cell. The cell (E7 to be specific) evolves into a colorful 3D character – a metaphor for the creative ways brands can reach Spotify’s engaged audience through both audio and visual formats. “The media plan is the unsung workhorse of our industry, and it’s not necessarily the first thing you’d think of to tell a story creatively.” said Rich Frankel, Global Creative Director at Spotify. “Through Spreadbeats, we are using the analytical tools of our trade to deliver a memorable experience. We hope to inspire our brand and agency partners to never look at a media plan from Spotify the same way again.” “I know my way around a spreadsheet almost as well as a DJ mixer,” said DJ John Summit. “My first-ever job was in accounting, where I got really good at using spreadsheets and I think there can be creativity in every job. That’s why I was so excited to partner with Spotify on this project and to use my track, ‘Shiver’ to convey emotion where people might not typically feel it.". Fun Fact: Rather than simply inserting a pre-made video into spreadsheet, we took it a step further with our partners FCB NY and Uncharted and coded the entire music video directly within the spreadsheet using built-in functions like ASCII, Graphs, Unicode, and conditional formatting. After weeks of testing across 14 markets including US, Canada, UK, Germany, Italy, Spain, France, Brazil, Mexico, Australia, India and Singapore, Spreadbeats will drop directly into unsuspecting brand and agency inboxes this week and they‘ll enter into a world they may not want to leave |
| Medio | Music Video |
| Duración | |
| Creative partner | FCB New York |
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