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1
Life Interrupted - Life Interrupted
Walking in the shoes of another, creating an understanding of the loss associated with chronic pain. Life Interrupted creates an overwhelmingly real story and conversation about the struggles of those with sickle cell disease.
| Título | Life Interrupted |
| Agencia | Havas Health & You |
| Campaña | Life Interrupted |
| Anunciante | Novartis Pharmaceuticals |
| Marca | Life Interrupted |
| Posted | Octubre 2022 |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Productora | H....an Cr....ve Sólo para suscriptores |
| Advertising Agency | H...s H...th W..e Sólo para suscriptores |
| Advertising Agency | H...s M...o Sólo para suscriptores |
| Responsable de la creación | Y..a H..t Sólo para suscriptores |
| EVP, Executive Creative Director | L...y Al....an Sólo para suscriptores |
| Director creativo adjunto | K..s K....er Sólo para suscriptores |
| Director creativo adjunto | E...ot T..b Sólo para suscriptores |
| Director artístico | J...in B...on Sólo para suscriptores |
| EVP, Director of Technology | Y...i S....er Sólo para suscriptores |
| Senior UX Designer | P...o L...ia Sólo para suscriptores |
| Managing Director | T....an S....ns Sólo para suscriptores |
| UX Content Strategist | L...a S....na Sólo para suscriptores |
| SVP, Account Group Director | Y...n L...ow Sólo para suscriptores |
| VP, Account Group Supervisor | J..n Ia....ta Sólo para suscriptores |
| Account Group Supervisor | J....le J....tt Sólo para suscriptores |
| Productor ejecutivo | ..x Gh....ns Sólo para suscriptores |
| Production Executive Producer | R..n H....an Sólo para suscriptores |
| Productor | V....ie B..h Sólo para suscriptores |
| Realizador | A...ew D...ho Sólo para suscriptores |
| Creative Technologist | An....ca O...z Sólo para suscriptores |
| Executive Director of Creative Technology | J...s H...ta Sólo para suscriptores |
| Group Director of Technology | D...y W..g Sólo para suscriptores |
| Associate Director of Technology | ..d M...un Sólo para suscriptores |
| Director de publicidad | A...on M...is Sólo para suscriptores |
| Director de publicidad | Lo....ne S..i Sólo para suscriptores |
| Director de publicidad | R...rt Mi....ll Sólo para suscriptores |
| Director de publicidad | M..y Or.....lph Sólo para suscriptores |
| Director de publicidad | Ma....sa Co.....llo Sólo para suscriptores |
| Director de publicidad | L...ie F...ds Sólo para suscriptores |
| Copywriter Supervisor | M....el Ab.....awi Sólo para suscriptores |
2
HomeEquity Bank - Letters Home
A unique campaign from HomeEquity Bank brings old stories back to light in support of Canadian Veterans.
| Título | Letters Home |
| Agencia | Zulu Alpha Kilo |
| Campaña | Letters Home |
| Anunciante | HOMEQ Corporation |
| Marca | HomeEquity Bank |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Zak Mroueh |
| Director ejecutivo de creación | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Responsable de cuentas de agencia | Lauren Boultwood |
| Responsable de cuentas de agencia | Samantha Tang |
| Planning Team | Maxine Thomas |
| Director de publicidad | Yvonne Ziomecki |
| Director de publicidad | Vivianne Gauci |
| Director de publicidad | Erin Wilson |
| Director de publicidad | Niary Toodakian |
| Director de publicidad | Jack Wilson |
| Director de publicidad | Saad Sharfuddin |
| Media Agency | OMD |
| Media Agency | iQuanti Inc |
| Media Team | Dwayne Mataseje |
| Media Team | Mitchell Cornelisse |
| Media Team | Ishita Aggarwal |
| Media Team | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Productora | Zulubot |
| Realizador | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Montaje | Zulubot |
| Montador | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| Ingeniero de sonido | Dino Cuzzolino |
| Fotógrafo | Noah Mroueh |
| Senior Developer | Jake Edwards |
3
Deutsche Telekom - The Choir Against Hate Speech
Joining together against hate on the internet, singing the hateful comments, and eventually the solution. Deutsche Telekom gives a voice to those drowning out hate speech online and encourages others to do the same.
| Título | The Choir Against Hate Speech |
| Agencia | Saatchi & Saatchi Düsseldorf |
| Campaña | The Choir Against Hate Speech |
| Anunciante | Deutsche Telekom |
| Marca | Deutsche Telekom |
| Posted | Noviembre 2022 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Banda Sonora | Sólo para suscriptores |
| Director de publicidad | U...ch K...ke Sólo para suscriptores |
| Director de publicidad | ... Ch.....an H..n Sólo para suscriptores |
| Director de publicidad | C....in K..z Sólo para suscriptores |
| Director de publicidad | S...an ..x Sólo para suscriptores |
| Responsable de la creación | D...is ..y Sólo para suscriptores |
| Creative Director -Art | T...s Tu....us Sólo para suscriptores |
| Creative Director, Copywriter | S....an Sc....er Sólo para suscriptores |
| Senior Agency Producer | I..a Fr....hs Sólo para suscriptores |
| Planificador estratégico | Ma.....ian G...er Sólo para suscriptores |
| Business Director | K...in S....el Sólo para suscriptores |
| Responsable de cuentas de agencia | A..e Sc....ht Sólo para suscriptores |
| Productora | Te.....dia Fil.......tion G..H FR.....RT Sólo para suscriptores |
| Realizador | H...y A..x R...n Sólo para suscriptores |
| Productor ejecutivo | B...it D...n Sólo para suscriptores |
| Productor ejecutivo | ..i J...n U....ch Sólo para suscriptores |
| Director de fotografía | B...it S...r Sólo para suscriptores |
| Music Prod Company | S....me M...c Sólo para suscriptores |
| Music Executive Producer | F....an La......her Sólo para suscriptores |
| Music Executive Producer | .o S...ow Sólo para suscriptores |
4
MINI Cooper Electric SE - Meet The 2023 Mini Electric In Nanuq White
Giving a voice to consumers Mini Cooper creates a new color from fan-favorite polar bear Nanuq.
| Título | Meet The 2023 Mini Electric In Nanuq White |
| Agencia | Pereira O'Dell |
| Campaña | Meet The 2023 Mini Electric In Nanuq White |
| Anunciante | BMW/MINI |
| Marca | MINI Cooper Electric SE |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Automóviles |
| Filosofía | Following the celebration of International Polar Bear Week, (October 30-November 5), MINI USA announces the launch of a new Nanuq white paint finish on the 2023 MINI Electric Cooper SE. The new paint color, named Nanuq White was inspired by the name of the loveable polar bear character created by the brand’s creative agency Pereira O’Dell along with enthusiastic feedback from the MINI owner community. The campaign for the 2023 MINI Cooper SE Electric first launched in April 2022 on Earth Day, features a partnership with MINI USA and Polar Bears International to encourage eco-adoptions from the MINI community - and the polar bear love grew from there. In response to the campaign, MINI USA received an outpouring from the MINI community with questions asking where they could get hold of a polar bear bobble head featured in the campaign. The overwhelming engagement of the MINI community with the polar bear character led to the idea to let the community give it a name. Nanuq - Inuit for “polar bear” – was the chosen name, which led to the new MINI Cooper SE paint color with the same name to be revealed following International Polar Bear Week by MINI USA. The 2023 MINI Cooper SE stays true to what owners love about MINI, while providing the broader benefits of full electrification. The MINI Cooper SE provides MINI’s signature electrified go-kart feeling and driving fun, while helping to minimize its environmental footprint. The model is an important step in MINI’s stated goal of offering an all-electric line-up of vehicles around 2030. The original campaign ran with paid media across DOOH, Social, Digital, and was featured on the MINI and PBI websites. A fun case study video was created to highlight the creative journey from initial campaign to fan engagement that led to the name of both the polar bear mascot and the new paint color. To give that enthusiasm an even bigger impact, MINI USA partnered with Polar Bears International (PBI) on the 2023 MINI Cooper SE Hardtop campaign. PBI is the only non-profit organization dedicated solely to polar bears and Arctic sea ice, and MINI USA’s partnership aims to promote awareness of the NGO’s polar bear conservation efforts. Anyone that donates $40 or more to PBI via the PBI Eco-Adoption page during the month of November will receive a polar bear bobblehead and a thank you card while supplies last. Customers who pre-order a MINI Cooper SE during the month of November will also receive a bobblehead while they wait for their MINI. MINI USA are also refreshing their paid assets to feature the new Nanuq white paint color, which will include social and digital assets driving to the MINI Electric Pre-Order page. Scientists predict that if greenhouse gas emissions continue at the current rate, most polar bears could disappear by 2100 due to lack of sea ice. State-of-the art climate models indicate that an ice-free Arctic in summer will likely occur by the middle of the century if greenhouse gas emissions aren’t regulated. Anyone can make a difference and encourage their community to slow climate change. |
| Medio | Case Study |
| Duración |
5
Netflix TV Series - The Missing NPC
An immersive experience within Roblox created from the new Netflix Original “Cielo Grande”.
| Título | The Missing NPC |
| Brief | We built an immersive virtual experience by recreating the plot of the new Netflix Teen Series Cielo Grande in a metaverse map in Roblox. On this map, tweens could participate in the same wakeboard tournament as in the series, do karaoke with other users, and even join a Meet & Greet with the cast from the Cielo Grande series. But the most exciting part of the experience was that users were tasked to solve the main mystery of the plot and find a character in Roblox who they are unable to find in the series. By creating this experience to promote the new Netflix series, we blurred the lines between advertising, gaming and TV. |
| Agencia | MediaMonks |
| Campaña | The Missing NPC |
| Anunciante | Netflix |
| Marca | Netflix TV Series |
| Posted | Noviembre 2022 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Director de cuentas | Sólo para suscriptores |
| Title Manager | J...ma Go....lez Sólo para suscriptores |
| Director ejecutivo de creación | P...o V...le Sólo para suscriptores |
| Director ejecutivo de creación | A....ín Ca.....ani Sólo para suscriptores |
| Director creativo | A....to Fe.....dez Sólo para suscriptores |
| Director creativo | E....do S....hez B...o Sólo para suscriptores |
| Digital Operations Manager | D....na A....as Sólo para suscriptores |
| Productor de la productora | K...a M...dez Sólo para suscriptores |
| Director artístico | Fr.....co Ar....in G...ia Sólo para suscriptores |
| Responsable de conceptos / redactor | M...ín R...a Sólo para suscriptores |
| Social Strategy Director | O..r L...ez Sólo para suscriptores |
| F....do Hr.....ky Sólo para suscriptores | |
| Responsable de conceptos / redactor | Jua......cio Or.....ky Sólo para suscriptores |
| Director artístico | J...a C...o Sólo para suscriptores |
| Responsable de conceptos / redactor | V...or R....sa Sólo para suscriptores |
| Director artístico | M...o M...ón Sólo para suscriptores |
| Social Creative | M....la T....ri Sólo para suscriptores |
| Social Creative | Ag....na F...er Sólo para suscriptores |
