Advertising & Marketing Communications News
Current news, insights and interviews, featuring the world's leading ad agencies, brands, comms innovators and ad campaigns.
Entrevistas
Strategic health marketing in the age of wearables
With over 20 years of strategic experience and an award-winning career, Jason Gingold, Head of Strategy at Mekanism, shares his insights on the transformative role of technology in healthcare marketing and discusses how the healthcare industry is poised for a future of better health through...
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Building Health Brands for Tomorrow: A Conversation with Cary Bynum
In conversation with AdForum, Cary Bynum of 9Rooftops discusses the challenges and opportunities facing healthcare brands today, the role of digital transformation in patient care, and how the industry is navigating the intersection of innovation and consumer expectations.
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Ogilvy Spain is driving healthcare innovation through creativity
Chatting with AdForum, Kátia Leal de Otero, Health Managerr at Ogilvy Spain, shares her insights into how the agency is revolutionizing healthcare communications. From innovative pro bono campaigns to the intersection of science, creativity, and new technologies, Kátia discusses the challenges...
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Lucas Peon, The Gate London: “I would love for people not to be able to guess what we’re going to do next.”
Creativity doesn’t have a geographical location, but it may be that the more places, people and cultures you experience in life, the more inspiration you have to draw on. If that’s the case, then Lucas Peon has an advantage.
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Noticias de Agencias
Insights
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Cette petite chose folle appelée efficacité
Les créatifs veulent seulement remporter des prix 'créatifs'. Les stratèges et les clients sont plus désireux de gagner des prix 'd'efficacité'.... -
The crazy little thing called effectiveness
Creatives only want to focus on and win "creative" awards. Strategists and clients are more keen to win "effectiveness" awards. This is ridiculous... -
La créativité vecteur d'efficacité
"La créativité est non seulement indispensable pour les annonceurs, mais aussi pour les agences en compétition" -
La créativité au service des marques : retour sur le sujet avec l'AACC
Les campagnes créatives génèrent de la valeur commerciale, mais aussi un impact sociétal et environnemental significatif. Exemples tirés des... -
WPP Leads 2024's Top 15 Agencies in the World
Agency Mania Solutions' 2024 Top Agencies in the World poster showcases the rankings of leading agencies, compiled using data and insights from Ad...
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