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Authenticity, diversification and optimism at AdForum NY
Five days spent in meetings with agencies from across the spectrum, starting at breakfast and ending with dinner, crisscrossing Manhattan and Brooklyn, listening to agencies’ sales pitches that ranged from subtle, understated and persuasive to blunt, jargon-filled and unconvincing may not seem like fun. I rather enjoyed it. The last week in April marked the latest AdForum Worldwide Summit in New York. Consultants from around the globe spent a week being infused (or indoctrinated) with the latest from Madison Avenue and DUMBO (Down Under the Manhattan Bridge Overpass – think Shoreditch only bigger). Leer Más

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