Top Interviews From The Advertising Industry
Featured Interviews
Virginie Berçot, AXA: When an insurer provides “Group Therapy”
If you feel like an emotional roller coaster ride, head over to Prime Video and a film called "Group Therapy". Behind it is insurance company AXA,... leer más
Emiliano De Pietri: Running an oasis of creativity in London
It must be tough to exchange the sunny streets of Madrid for London, but that’s exactly what Emiliano De Pietri did when he was made CCO of McCann... leer más
A tragedy becomes a call for help
VML Belgium and Child Focus did something that might seem unthinkable. They reactivated the phone of a boy who'd taken his own life. But the cause... leer más
Learn (and earn) while you play
The mission was to address the UK’s labour shortage, attracting job candidates while showing that IKEA “does careers differently.” Alongside Weber... leer más
When clients mess with Vincent and Frida
Creating great art is hard enough as it is, without outsiders giving their “feedback”. And yet that’s the situation creatives in any commercial... leer más
In tune with the soul of Milan
In business as in music, overtures are important. When the Milan Symphony Orchestra first contacted Landor, the ensemble had a recognition problem.... leer más
Serviceplan’s canine seismologists
Dogs have a number of gifts that resemble superpowers, from their absurdly powerful sense of smell to the ability to detect changes in air... leer más
The brand that may outlast us all
Beko’s pitch was simple: it wanted to communicate the reliability of its domestic appliances, and challenged VML to come up with the ultimate idea.... leer más
Photographing a witness of the Holocaust
The powerful photograph of this admirable woman – taken by Wim Wenders, no less – was the latest in a long line. Scholz & Friends launched the... leer más
VML: Creativity through collaboration
Creativity is sometimes associated with small, agile agencies – we called them “hot shops” back in the day – rather than city-sized networks. So... leer más
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