Las mejores campañas del mes de LATAM

A spot for marketers with which Mercado Ads seeks to officially establish a new term, FOMA, or "fear of losing audience". To do so, they decided to look for Patrick J. McGinnis, the creator of the idea of FOMO and so, together, they coined a new concept, for which they also provide a solution that aims to bring peace of mind to marketers.

Under the slogan "early prevention is the best shield against cancer", HOY by Havas developed an awareness campaign for the early detection of testicular cancer together with Fuca, Racing Club and Kappa. For four weeks, the shield of Racing, one of the most important soccer clubs in Argentina, was modified.

The largest breast cancer prevention campaign carried out in Peru, which unites institutions, authorities, medical societies, organizations, public and private companies and opinion leaders, among others, in order to reduce the incidence of the disease and remind Peruvians of their rights as oncology and non-oncology patients.

According to figures from the Global Cancer Observatory for Peru, 7 thousand cases of breast cancer are registered every year and more than 80% of the Peruvian population does not have private health insurance. With this in mind and with the aim of bridging the gap for access, acquisition and performance of mammograms in an efficient and fast way for Peruvian women, Tottus, the leading supermarket chain in Peru, joined forces with Clínica Internacional, making mammograms available to everyone in an economical way in an everyday place.

On the Day of the Dead, Spotify gave fans the opportunity to reconnect with the immortal artists of Mexican music through "Fusion". This tool synchronizes fans' musical preferences with those of their friends or favorite creators, and now offers them the opportunity to do so with icons such as Jenni Rivera, José José, Juan Gabriel, Valentín Elizalde and José Alfredo Jiménez. This way, they can discover what songs or musical genres they have in common and how compatible their tastes are while paying tribute to these musical greats.

A documentary series with which Postobón's flagship soda in eastern Colombia seeks to highlight, enhance and preserve the gastronomy, language and culture of the department of Santander with the help of actress, comedian and broadcaster Liss Pereira from Cucuta.