Las mejores campañas del mes de LATAM

This impactful short film confronts child sexual violence in Acapulco, Guerrero, paralleling its effects with the devastation of Hurricane Otis. The campaign raises funds to rebuild a hurricane-damaged shelter and provide therapy for affected children, supporting Reinserta.org's mission to ensure a safe environment free from violence.

The campaign calls for reflection on job opportunities beyond family privileges, highlighting the importance of education and personal effort to achieve desired professional goals, countering the notion that success is predetermined by family name. With humor and creativity, the campaign seeks to highlight that ONMEX is an educational option to train and prosper in a competitive and constantly changing labor market.

Launched to promote the premiere of "El Problema de los 3 cuerpos" in Argentina, the campaign adopts an unusual strategy by using humor and irony to deter potential alien invaders. Through geolocated messages in different parts of the country and publications in social networks, Argentina is presented as an unattractive destination for an invasion, using phrases such as "We are the country with the most psychologists for a reason. Are you sure you want to come?". The strategy seeks to generate interest and notoriety for the series, adapting the concept to the local culture.

Mercado Libre begins the celebration of its 25th anniversary with this campaign that highlights the magic contained in those little boxes that have been faithful companions of its consumers for two and a half decades. The production highlights how each Mercado Libre package not only contains products, but also the opportunity to get closer to dreams, learn, connect and enjoy new experiences. With this initiative, the brand reaffirms its commitment to accompany users in the important moments of their lives, becoming much more than an e-commerce platform.

The project focuses on the restoration of ancient Amunas to address drought and water stress in Peruvian communities. This initiative revolutionizes ancestral practices to improve the quality of life of these inhabitants facing contemporary challenges such as climate change, represents a commitment to ancestral culture and demonstrates how innovation can revitalize traditions for the benefit of the people.

The ad highlights that the unique taste of a Stella Artois surpasses even the value of a photo or autograph of a renowned sports figure like David Beckham. With a simple and fun tone, consumers are reminded of the importance of shared moments and genuine connections with friends and family.