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The week's Top5 marketing campaigns
1
Optimum Nutrition - ON x McLAREN
Super cool new work for Optimum Nutrition (ON), starring driver Lando Norris, aired on March 14th to coincide with the first Formula 1 race of the season.
- Marca: Optimum Nutrition
- País: Reino Unido
- Anunciante: Glanbia Performance Nutrition
| Título | ON x McLAREN |
| Agencia | Dark Horses |
| Campaña | ON x McLAREN |
| Anunciante | Glanbia Performance Nutrition |
| Marca | Optimum Nutrition |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Vitaminas y complementos alimentarios |
| Sinopsis | The campaign, which has been created to bring to life ON’s global partnership with McLaren Racing, centers on showcasing the role of performance nutrition in fueling not just McLaren’s drivers but the entire team - from the pit crew to the engineers, the security to back-of-house staff. To do this, in the ultra-competitive world of Formula 1, where teams guard their advantages closely, Optimum Nutrition and Dark Horses introduce one of McLaren’s best-kept secrets — Blake the Shake. Blake is McLaren’s silent yet indispensable performance specialist, shaking up the world of F1 and ensuring that everyone gets the nutrition they need to perform at their best. The digital campaign’s hero film follows McLaren driver Lando Norris as he navigates the McLaren Technology Centre’s high-security corridors, passing security guards and teammates - all fuelling up with Optimum Nutrition shakes. After multiple security checkpoints, he enters a secret lab in the depths of Bond Villain-like lair, where Blake theatrically prepares a shake with precision and flair. The hero film is supported by five localised short films featuring McLaren’s Oscar Piastri and Blake making shakes together from local ingredients all based on the specific race locations. These episodes bring the human side of sports nutrition to life, with casual yet engaging moments between Blake and McLaren team members. Each episode is tailored to specific markets, reinforcing Optimum Nutrition’s impact on human performance worldwide. The work launches March 14th to coincide with the first race of the season. |
| Medio | Televisión |
| Duración | |
| Director creativo | Steve Howell |
| Miembro del equipo creativo | Eve De Haan |
| Realizador | Luke Brookner |
| Productor de la productora | Sam Page-Jones |
| Productor ejecutivo | Sam Page-Jones |
| Senior Producer | Giordi Caputo |
| Productora | Sticker Studios |
| Montador | Chris Wilson |
| Planificador de cuentas | Matt Readman |
| Planificador de cuentas | Cristina Diago |
| Sound Designer | Joe Munday |
| Audio Post Studio | Opm.London |
| Efectos especiales | Christos Mavridis |
| Online | Paul Bryan |
2
UN Women Iceland - March Forward
A report released March 6 states that one in four countries reported backlash on women’s rights in 2024. The UN issues a global call to mobilize around International Women's Day, and reverse this backwards trend.
| Título | March Forward |
| Agencia | Pipar\TBWA |
| Campaña | March Forward |
| Anunciante | UN |
| Marca | UN Women Iceland |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | A report released March 6 states that one in four countries reported backlash on women’s rights in 2024. Actors like Emily in Paris star Samuel Arnold, public speakers such as Celeste Barber, and political leaders including Iceland’s Minister of Foreign Affairs Þorgerður Katrin Gunnarsdóttir, ecclesiastical leaders, like Bishop of Iceland Guðrún Karls Helgudóttir as well as artists, athletes, and sports groups draw attention to the crisis. With over 10,000 mentions in just two weeks, the campaign has gained traction, urging world leaders to act now under #MarchForward, #MoveForward and #EnAvantMars. Companies are reversing their logos and International Women's Day events mobilized thousands in marches. |
| Medio | Televisión |
| Duración | |
| Agency | TBWA\Helsinki |
| Agency | Pipar\TBWA |
| Talent Management | Móðurskipið |
| Web Developer | Reykjavik Digital |
| Director de fotografía | Ágüst Jacobsson |
| Postproducción | Trickshot |
| Voice Talent | Karla Souza |
| Productor de la agencia | Snorri Sturluson |
| Director de proyectos | Akio Iida |
| Responsable de cuentas de agencia | Asdis Maria Runarsdottir |
| Director ejecutivo de creación | Laura Paikkari |
| Director creativo | Paula Sonne |
| Realizador | Allan Sigurðsson |
| Productor | Hannes Þór Arason |
| Motion Graphics Designer | Ásgeir Ingi Tómasson |
| Responsable de conceptos / redactor | Kristján Gauti Karlsson |
| Creative Strategy | Aapo Kuortti |
| Content Creative | Anna Nukarinen |
| Responsable de la creación | Selma Rut Þorsteinsdóttir |
| Director artístico | Una Baldvinsdóttir |
| Business Director | Anne Vuori |
| Content Creator | Caroline Inkeroinen |
| Communications Strategist | Anni Nissi |
| Director de cuentas | Pauliina Karhu |
| Jefe de decorados | Julia Syväluoma |
| Executive Director | Stella Samúelsdóttir |
| Director of Communications | Sara McMahon |
| Director Digital Marketing | Elva Hrönn Hjartardóttir |
| Actor /Celebridad | Aldís Amah Hamilton |
| Voice Talent | María Thelma Smáradóttir |
| Coordinator | Sindri Guðlaugsson |
| Focus Puller | Goði Guðbjörnsson |
| Gaffer | Ægir Kjartansson |
| Grip | Óli Tröllabarn |
| Stunt Coordinator | Jón Viðar Arnþórsson |
| Stunt | Hrafn Þráinsson |
| Montador | Davíð Goði Þorvarðarson |
| Color Grade Artist | Einar Eyland |
| Efectos especiales | Úlfur E. Arnalds |
| Sonido | Biggi Tryggv |
| Sonido | Hljod.is |
| Productora | Atlavík |
3
Apple AirPods 4 - Someday
Immersive storytelling from TBWA's Media Arts Lab for Apple, featuring actor Pedro Pascale finding his way after heartbreak. Directed by Spike Jonze through Final Cut.
| Título | Someday |
| Agencia | TBWA\Media Arts Lab |
| Campaña | Someday |
| Anunciante | Apple |
| Marca | Apple AirPods 4 |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Electrónica doméstica y audiovisual |
| Medio | Web Film |
| Duración | |
| Banda Sonora | “Conticinio” by Guitarricadelafuente “Perfect” by Sam i, with Tropkillaz ft. Bia & MC Pikachu |
| Montaje | Final Cut |
| Actor /Celebridad | Pedro Pascal |
| Realizador | Spike Jonze |
| Postproducción | Trafik |
| Audio Post | Squeak E. Clean Studios |
| Director de fotografía | Jasper Wolf |
| Productora | MJZ |
4
RMIT University - What the Future
Dentsu Creative
RMIT University in Melbourne corrects negative thinking and re-inspires youth to be part of the future. Creative through Dentsu in Australia.
| Título | What the Future |
| Agencia | Dentsu Creative |
| Campaña | What The Future |
| Anunciante | Royal Melbourne Institute of Technology (RMIT University) |
| Marca | RMIT University |
| Posted | Marzo 2025 |
| Sector Empresarial | Educacion superior, Escuelas |
| Medio | Televisión |
| Duración | |
| Director de publicidad | Chaminda Ranasinghe |
| Director de publicidad | Carmen Gould |
| Director de publicidad | Simon Cormack |
| Responsable de la creación | Ben Coulson |
| Director ejecutivo de creación | sarah mcgregor |
| Director del grupo de creación | Zac Pritchard |
| Director creativo | V. Wassim Kanaan |
| Senior Producer | Tom Pearce |
| Managing Director | Katie Firth |
| Managing Partner | Hayden Isaacs |
| Group Account Director | Catherine Nolan |
| Head of Strategy | Graham Alvarez-Jarratt |
| Responsable de cuentas de agencia | Bart Wright |
| Productora | Revolver |
| Realizador | Leilani Croucher |
| Managing Director | Michael Ritchie |
| Owner | Michael Ritchie |
| Productor ejecutivo | Pip Smart |
| Managing Partner | Pip Smart |
| Productor | Caroline Kruck |
| Director de fotografía | Andy Commis |
| Postproducción | Lily Warland |
| Jefe de decorados | Helen Fitzgerald |
| Postproducción | Scott Stirling |
| Montador | Scott Stirling |
| Colorista | Scott Stirling |
| Efectos especiales | Scott Stirling |
| Compositor de música | OTIS Studios |
| Audio Post Production | OTIS Studios |
| Casting | Citizen Jane |
| Compositing | Viv Baker |
| Diseñador gráfico | Madeleine-Eve Pattison |
5
Zevia - Get The Fake Outta Here
Maximum Effort
Jelly Roll debunks the myth that real men don't care about what they put into their bodies! Creative through Ryan Reynold's creative studio, Maximum Effort.
| Título | Get The Fake Outta Here |
| Agencia | Maximum Effort |
| Campaña | Get The Fake Outta Here |
| Anunciante | Zevia PBC |
| Marca | Zevia |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Productora | R...ly Or....al Sólo para suscriptores |
| Talent / actor | J...y R..l Sólo para suscriptores |
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