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The week's Top5 marketing campaigns
1
The Ritz-Carlton - Leave Better - Anthem
Ritz-Carlton launches a major new multimedia global campaign promising a transformational experience, that will have guests 'Leave Better' than when they arrived.
| Título | Leave Better - Anthem |
| Agencia | Team One |
| Campaña | Leave Better |
| Anunciante | The Ritz-Carlton Hotel Co. |
| Marca | The Ritz-Carlton |
| Posted | Septiembre 2023 |
| Sector Empresarial | Transportes, viajes y turismo |
| Sinopsis | The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution of the brand. Created in collaboration with longtime agency partner Team One, the Leave Better campaign invites guests to embark on a powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton. With the promise of a transformational experience, guests will check out of The Ritz-Carlton greater than when they arrived. Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand’s hotels and resorts can become a catalyst for personal evolution. Leave Better illustrates that travel not only results in enriching memories but also has the power to evolve ones’ sense of self. The Leave Better campaign will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a special partnership with Condé Nast network, truly tapping into a global audience. It will be seen across digital video, print, digital display and paid social. “We are thrilled to introduce the Leave Better Campaign, which reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests,” said Jamie Kerr, Senior Director Global Marketing, The Ritz-Carlton. “Through Leave Better, we invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart.” The campaign's central question, “How will a stay leave you?”, inspires consumers to envision the lasting impact of an experience at The Ritz-Carlton. It encourages guests to consider the memories they'll create, the connections they'll forge, the inspiration they'll draw, and the level of revitalization they’ll experience that can only result through genuine comfort and care. Whether through enriching classes, cultural programming, hands-on culinary experiences, or more, there are endless opportunities for guests to tap into moments of exploration and discovery. Through a series of visually captivating advertisements across print and digital content, the campaign captures the brand’s commitment to providing unforgettable and transcendent journeys. Leave Better is the latest phase in the brand’s thoughtful evolution, which has seen The Ritz-Carlton expand into exciting global destinations such as Mexico City, Melbourne and Fukuoka, buzzing neighborhoods including NoMad in Manhattan, and the industry redefining launch of The Ritz-Carlton Yacht Collection. The new debuts have rolled-out alongside a collection of comprehensive renovations, signaling The Ritz-Carlton’s ongoing transformation as it welcomes travelers across generations and geographies. The evolution has also seen the unveiling of a new website for the brand, introducing an elevated digital experience that speaks to the future of The Ritz-Carlton. The Ritz-Carlton has long stood as the gold standard of luxury hospitality. With a steadfast dedication to providing unparalleled service and impactful getaways, The Ritz-Carlton remains rooted in its commitment to innovation and to thoughtful evolution, ensuring that it remains at the forefront of the luxury travel space. |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Chris Graves |
| Chief Executive Officer (CEO) | Julie Michael |
| Chief Strategy Officer | Mark Miller |
| Director del grupo de creación | James Hendry |
| Director artístico | Tiffany Giraudon |
| Responsable de conceptos / redactor | Caroline Moss |
| Group Strategy Director | Nicole Cestaro |
| Group Account Director | John Coelho |
| Ejecutivo de cuentas | Amanda Garcia |
| Productor ejecutivo | Brian Gibson |
| Print Producer | David Voliva |
| Senior Director | Jamie Kerr |
| Senior Manager | Hilary Crist |
| Director creativo adjunto | Adrienne Ford |
| Assistant Account Executive | Monique Loureiro |
| Productor digital | Khadijha Jenkins |
| Senior Project Manager | Grace Emery |
| Director, Global Brand Management | Heather Jacobs |
2
Air France - 90 Years
Air France celebrates its 90th birthday in October with a beautifully crafted digital video and print ads that position the airline as '90 Years of Elegance'.
| Título | 90 Years |
| Título (Lengua original) | 90 ans |
| Agencia | Aura by Omnicom Group |
| Campaña | 90 Years |
| Anunciante | Air France |
| Marca | Air France |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Sinopsis | Tourné dans des lieux inédits d’Air France Industries, habituellement inaccessibles au grand public, le film produit par \Else retrace tout ce qui a fait l’histoire d’Air France et met en lumière les éléments emblématiques de la marque et son approche singulière du voyage aérien, depuis sa création en 1933 jusqu’à aujourd’hui. En mêlant image et audios d’archives et scènes grandioses, ce film est un écrin pour la collection de robes, qui y évoluent entourées des éléments du patrimoine qui les ont inspirés. Diffusé dès le 28 septembre en ligne et sur tout l’écosystème Air France, ce film sera notamment visible par tous les clients de la compagnie dans les salons et à bord des avions. |
| Filosofía (Lengua original) | Du 28 septembre au 10 octobre 2023, la compagnie s’expose au grand magasin parisien à l’occasion de son anniversaire. En 2023, Air France célèbre 90 ans d’élégance. 90 ans de technologie, d’innovation et de confort en plein ciel. 90 ans de voyages, de gastronomie, de design, de haute couture, d’art et d’architecture. Depuis sa création le 7 octobre 1933, la compagnie fait ainsi vibrer l’excellence française, ce « je ne sais quoi » que le monde reconnaît à la France, grâce à une expérience de voyage d’exception faisant voler l’élégance toujours plus haut. Pour incarner et donner vie à 90 ans d’élégance, Air France dévoile une collection de cinq robes iconiques réalisées par Xavier Ronze, créateur français et responsable des ateliers costumes pour le ballet de l’Opéra national de Paris. Chaque robe interprète les différents points forts de la compagnie aérienne : les avions et la technologie ; les uniformes et la mode ; les affiches emblématiques valorisant son vaste réseau ; la gastronomie et les arts de la table ; le design et l’architecture. Ces robes uniques sont réalisées à partir d’éléments issus du patrimoine de la compagnie et de pièces actuelles. Elles offrent ainsi un trait d’union entre histoire et modernité, une interprétation forte, incarnant le meilleur d’Air France, le meilleur de la France dans des domaines d’exception. |
| Medio | Branded Content |
| Duración | |
| Director de publicidad | Sylvie Tarbouriech |
| Director de publicidad | Virginie Deprost |
| Director de publicidad | Laurent Vermeil |
| Director de publicidad | Jumi Daviet |
| Account Management | Anne Vincent |
| Account Management | Matthéo Pressmar |
| Account Management | Adrien Marsaud |
| Account Management | MERCIER Loïc |
| Director ejecutivo de creación | Benjamin Marchal |
| Director ejecutivo de creación | Faustin Claverie |
| Director artístico | Philippe Taroux |
| Responsable de conceptos / redactor | Philippe Taroux |
| Director artístico | Benoit Leroux |
| Productora | ELSE |
| Creative Producer | Anne-Claire Girard |
| Realizador | Killian Lassablière |
| Director de fotografía | Elodie Tahtane |
| Productor | Jennifer Bauche |
| Responsable de la producción | Tristan Voisin |
| Postproducción | ELSE |
| Gráfico | Clément Choblet |
| Gráfico | Simon Tambui |
| Gráfico | Cedric Morellon |
| Producción de sonido | Victoria Else |
| Ingeniero de sonido | Alexandre Robieux |
| Business Affairs | Marion LE GULUCHE |
| Compositor de música | Axel Guenoun |
| MUSIC Artist | Axel Guenoun |
| Intérprete / Actor | Axel Guenoun |
| Productor | ELSE |
| Director of Creative Production | Maxime Boiron |
| Postproducción | Elise Gamboa |
| Montador | Martin Pierret |
| Grade | Nicolas Gautier |
| Lead VFX Artist | Franck DARNOIS |
| Flame Artist | Julien Clary |
| Sound / Music | Olivier Lefebvre |
| Productor de sonido | Fanny Mithois |
| Music Art Director | Ferdinand HUET |
| Music Art Director | Thomas Jacquet |
| Publisher | 4GOOD |
3
Axe - AXE ft. BZRP
Bizarrap stars in this new campaign from LOLA MullenLowe for Unilever's AXE brand, running in Latam, Spain and the US. The film launches a new fragrance, AXE Black Remixed.
| Título | AXE ft. BZRP |
| Agencia | LOLA MullenLowe |
| Campaña | AXE ft. BZRP |
| Anunciante | Unilever |
| Marca | Axe |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Desodorantes |
| Filosofía | LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances: AXE BLACK REMIXED. The brand partnered with Bizarrap, the Argentine composer, producer, and current hit-maker, to add a fresh twist to their iconic fragrance. We're all familiar with the challenges that come with those initial moments of attraction. That's why AXE (& BIZA) are offering an amazing fragrance with an extra boost of confidence, this time by harnessing Biza's iconic 'hand-up' cheer-on gesture, which he extends to every artist that collaborates with him, and now even to an everyday guy. In the film, we witness a young man applying AXE's new fragrance, which features hints of frozen pear, cedarwood, and, unexpectedly, notes of BZRP. After applying the fragrance, a magical journey unfolds as the power of that fragrance takes the form of BZRP, who encourages our hero in every step of the way on getting with his crush. In the end, after a BZRP concert, it is she who catches a whiff of the incredible fragrance on the boy, and this time, she is surprised to see BZRP encouraging her to express her feelings for him as well. |
| Medio | Televisión |
| Duración | |
| Director de publicidad | Caroline Gregory |
| Director de publicidad | Francisco Cevasco |
| Director de publicidad | Angel Martinez |
| Director de publicidad | Miguel Ángel Ramírez |
| Director de publicidad | Florencia Villar |
| Director ejecutivo de creación | Tomás Ostiglia |
| Director creativo | Kevin Cabuli |
| Director creativo | Jorge Zacher |
| Responsable de conceptos / redactor | Natalia Chona |
| Responsable de conceptos / redactor | Augusto Callegari |
| Director artístico | Natalia Cabrera |
| Director artístico | Pedro Mezzini |
| Design Director | Yan Graller de Oliveira |
| Managing Director | Tom Elliston |
| Director de cuentas | Catalina Aguirre |
| Ejecutivo de cuentas | Paula Portela |
| Ejecutivo de cuentas | Sofía Pérez-Arellano |
| Responsable de la producción | Felipe Calviño |
| Productor de la agencia | Mariana Saro |
| Public Relations | Enrique Caballero |
| Public Relations | Eduardo Villanueva |
| Agency | IPG Global |
| Business Leader, Strategy | Federico Duberti |
| Golbal Strategic Planner | Gerard Crichlow |
| Realizador | Felipe Gómez Aparicio |
| Realizador | Rocío Crudo |
| Productor ejecutivo | Ramón Corominas |
| Productor ejecutivo | Sete Ledo de Pablo |
| Productor | Noelia lobo |
| Productor delegado | Foncho Rodríguez |
| Director de fotografía | Pablo Guijarro |
| Production Art Director | Edu Parrilla |
| Wardrobe | Yolanda Leal |
| Montador | Manuel Dondas |
| Postproducción | Blackout |
| Post Production Coordinator | Monica Colomer |
| Post Production Coordinator | Lupe Jiménez |
| Actor /Celebridad | Bizarrap |
4
Sandy Hook Promise - Just Joking
New PSA from Sandy Hook Promise through BBDO, that urges us to take threats of violence seriously. This chilling film has comedians reading actual threats made by school shooters, as if they were part of a stand-up routine.
| Título | Just Joking |
| Agencia | BBDO New York |
| Campaña | Just Joking |
| Anunciante | Sandy Hook Promise |
| Marca | Sandy Hook Promise |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Medio | Televisión |
| Duración | |
| Actor /Celebridad | Wanda Sykes |
| Actor /Celebridad | Billy Eichner |
| Actor /Celebridad | Margaret Cho |
| Actor /Celebridad | Jay Pharoah |
| Actor /Celebridad | Roy Wood Jr. |
| Actor /Celebridad | Caitlin Reilly |
| Actor /Celebridad | David Cross |
| Actor /Celebridad | Iliza Shlesinger |
| Actor /Celebridad | Rachel Bloom |
| Director de publicidad | Nicole Hockley |
| Director de publicidad | Dawn Lyons |
| Director de publicidad | Jonathan Karron |
| Director de publicidad | Aimee Thunberg |
| Director de publicidad | Penny Muldoon |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la creación | Luiz Sanches |
| Responsable de la creación | Matt McDonald |
| Director creativo | Lance Vining |
| Director creativo | Gary du Toit |
| Designer | Jong Yeu Wu |
| Director of Content Production | Alex Gianni |
| Productora | Smuggler |
| Realizador | Henry Alex Rubin |
| Realizador | Tony Yacenda |
| Realizador | Samantha Scaffidi |
| Founder | Brian Carmody |
| Founder | Patrick Milling |
| Managing Director | Sue Yeon Ahn |
| Productor ejecutivo | Drew Santarsiero |
| Responsable de la producción | Alex Hughes |
| Productor delegado | Catalina Restrepo |
| Associate Producer | Holland Kemp |
| Associate Producer | KJ Brown |
| Production Supervisor | Darby Pearson |
| Production Supervisor | Svetlana Dekic |
| Jefe de decorados | Justin Allen |
| Jefe de decorados | Peter Benson |
5
Cutty Sark - Cutty Sark 100 Years
Scotch whisky brand Cutty Sark marks 100 years by tracking its spirit of adventure with this new pop-art style video, supporting a limited edition centenary blend.
| Título | Cutty Sark 100 Years |
| Agencia | TBWA\PARIS |
| Campaña | Cutty Sark 100 Years |
| Anunciante | Berry Bros & Rudd |
| Marca | Cutty Sark |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Filosofía (Lengua original) | Pour célébrer ce centenaire, quel meilleur endroit que le navire CUTTY SARK, situé dans le quartier historique de Greenwich à Londres, berceau de la navigation britannique ? C’est donc à bord de cet iconique grément que le 26 septembre prochain, des convives venus du monde entier pourront lever leur verre en l’honneur des cent ans d’aventure Cutty Sark. |
| Medio | Televisión |
| Duración | |
| Banda Sonora | Adventure |
| Director ejecutivo de creación | Faustin Claverie |
| Director ejecutivo de creación | Benjamin Marchal |
| Director artístico | Ingrid Varetz |
| Producción | Else Production |
| Realizador | Viken Guzel |
| Realizador | Benjamin Piton |
| Realizador | Mélanie Bernard |
| Compositing | Jonathan Bignon |
| Producción de sonido | Else Production |
| Director artístico | Thomas Jacquet |
| Account Management | Marc Fraissinet |
| Account Management | Véronique Désormière |
| Account Management | Véronique Désormière |
| VFX Producer | Mélanie Bernard |
| 2D Animator | Benjamin Piton |
| MOTION DESIGN | Maxime Poidevin |
| Lead 3D Artist | Younes Chekouh |
| Gráficos 3 D | Clément Choblet |
| Gráficos 3 D | David Locard |
| Gráficos 3 D | Thomas Milvaux |
| Gráficos 3 D | Francois Caffiaux |
| Gráficos 3 D | Mélissa Georget |
| Gráficos 3 D | Geoffrey Pons |
| Head of Music/Sound | Olivier Lefebvre |
| Sound Designer | Ambroise CABRY |
| Intérprete / Actor | Patrik Kabongo |
