Tender art to promote a tasty meal
KFC promoted a hand-prepared recipe with posters that were drawn on site.
Casos de Estudio
Check out the advertising industry’s most compelling case studies, from print and digital to experiential and radio, that showcase the best cause-related ads and innovative marketing campaigns.
When your social feed is also food guide
This innovative way of ordering meals won 5 awards at the Dubai Lynx.
McDonald’s scores top marks with students
When the brand realised its restaurants were being used as study spaces, it embarked on a redesign with class.
Australian fashion brand turns banners upside down
Dentsu Creative’s new take on the digital medium hits different with trendsetters.
Drive into a sunset to escape urban stress
Corona beer turns a traffic-clogged road into a spectacle of nature.
Healthbuster: Deepfakes deliver real health protection
Medical misinformation has spread like a virus on social media, so the French union for young doctors – ReAJIR – joined forces with BETC to heal the malady.
Sweden’s vanishing landmarks open eyes to an issue
Specsavers uses blurring billboards to draw attention to a stealthy disease that causes vision loss.
Oceans undergo a literal sea change
Surfrider Foundation catches a wave caused by Trump to launch MOGA – Make Oceans Great Again
SIGNS: leading the way to better integration for the hearing impaired
AI drives a revolutionary new way of learning sign language.
Get home delivery and skip winter
A food delivery firm used snowploughs to reach hungry Canadians.
Newsletter Casos de Estudio
SEAT CELEBRA EL 30 ANIVERSARIO DEL SEAT IBIZA CON UNA EDICIÓN LIMITADA DEL MODELO Y UNA CAMPAÑA DE LOLA
OGILVY & MATHER ARGENTINA PRESENTA "MAMAS DE LA ESQUINA", PARA LA ONG AMMAR