A delivery app that puts others in the shade
Artificial intelligence casts a shadow over food delivery workers.
Casos de Estudio
Check out the advertising industry’s most compelling case studies, from print and digital to experiential and radio, that showcase the best cause-related ads and innovative marketing campaigns.
Tender art to promote a tasty meal
KFC promoted a hand-prepared recipe with posters that were drawn on site.
When your social feed is also food guide
This innovative way of ordering meals won 5 awards at the Dubai Lynx.
McDonald’s scores top marks with students
When the brand realised its restaurants were being used as study spaces, it embarked on a redesign with class.
Australian fashion brand turns banners upside down
Dentsu Creative’s new take on the digital medium hits different with trendsetters.
Drive into a sunset to escape urban stress
Corona beer turns a traffic-clogged road into a spectacle of nature.
Healthbuster: Deepfakes deliver real health protection
Medical misinformation has spread like a virus on social media, so the French union for young doctors – ReAJIR – joined forces with BETC to heal the malady.
Sweden’s vanishing landmarks open eyes to an issue
Specsavers uses blurring billboards to draw attention to a stealthy disease that causes vision loss.
Oceans undergo a literal sea change
Surfrider Foundation catches a wave caused by Trump to launch MOGA – Make Oceans Great Again
SIGNS: leading the way to better integration for the hearing impaired
AI drives a revolutionary new way of learning sign language.
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