TítuloThe Great Ribeye Challenge
Agencia
Campaña The Great Ribeye Challenge
Anunciante Jack in the Box Inc.
Marca Jack in the Box
Fecha de primera difusión/publicación
Sinopsis Known for an iconic menu that continually challenges the QSR industry with new and innovative offerings, Jack in the Box has once again raised the bar by creating fast food’s first-ever 100% Ribeye beef burger. In a new integrated campaign by David&Goliath, Jack is challenging everyone to come try this new premium burger – including people who may work for his competitors – since this is the one burger you can only get at Jack in the Box. 
 Launching today, the centerpiece of the campaign is a :30 TV spot titled "The Great Ribeye Challenge" where we find Jack Box sitting at a five-mile-long dining table in the middle of nowhere. He lets us know that he’s introducing fast food’s first-ever Ribeye burger and he’s inviting the whole fast food industry to come try it. But they don’t need to worry, he’s got plenty of space, and he’ll blur out their faces to make sure they don’t get in trouble with their bosses. Sure enough, the industry comes a-runnin’. Literally. 
 In addition to the :30 TV spot, the campaign includes :15 TV spots that will run on network and cable TV, along with radio and OOH. Touchpoints across social media include a series of videos featuring competitor employees with their faces blurred out, discussing how much they love the burger. There will also be partnerships with Vice and Hulu. With two different build options featuring this high-quality patty – the new Havarti & Grilled Onion Ribeye Burger and All-American Ribeye Burger – the goal of the campaign is to showcase yet another example of how Jack in the Box routinely challenges category conventions and innovates new and craveable food, and establish Jack in the Box as a restaurant designed to fulfill all cravings, even those that demand a high-quality product that they cannot find anywhere else. Jack Box is reminding everyone why he is known as a character who ruffles feathers and challenges the industry with new offerings. And this time he’s doing it with a big invite and an even bigger table
Medio Televisión
Duración
Founder
Responsable de la creación
Director ejecutivo de creación
Director creativo adjunto
Director creativo adjunto
Director artístico
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Productor ejecutivo agencia
Broadcast Producer
Broadcast Producer
Director de cuentas
Director de cuentas
Jefe de cuentas
Assistant Account Executive
Account Coordinator
Director de proyectos
Project Coordinator
Chief Strategy Officer
Associate Group Strategy Director
Social Strategist
Strategist
Productora
Realizador
Director de fotografía
Productor ejecutivo
Productor ejecutivo
Productor ejecutivo
Productor delegado
Responsable de la producción
Productora
Realizador
Productor ejecutivo
Montaje
Montador
Assistant Editor
Productor de la productora
Productor de la productora
Colorization CO3
Colorista
Color Producer
Efectos especiales
Efectos especiales
Flame Artist
Mix
Sound Designer

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