No Sweat
- Marca: Finance of America
- País: Estados Unidos
- Anunciante: Finance of America
| Título | No Sweat |
| Agencia | David&Goliath |
| Campaña | A Better Way with FOA |
| Anunciante | Finance of America |
| Marca | Finance of America |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | Finance of America Reverse LLC (“Finance of America” or the “Company”), a leading provider of home equity-based financing solutions for a modern retirement and a part of Finance of America Companies Inc. (NYSE: FOA), today announced the launch of its new brand platform “A Better Way with FOA”, alongside the launch of a national advertising campaign featuring TV spots and digital ads rolling out to audiences across the country. This campaign launch is a groundbreaking moment for the Finance of America brand and marks a pivotal step in the Company’s transformation as it evolves its marketing approach to reach new customers. The category defining ad campaign is part of an innovative shift in marketing strategy at Finance of America and is designed to enhance brand visibility and connect with a new generation of customers through modernized messaging. The goal of the campaign and its new creative work is to position Finance of America as an innovative leader in the home equity and reverse mortgage space – placing reverse mortgages squarely in the consumer’s consideration set alongside comparable tools like home equity loans and lines of credit. |
| Medio | Televisión |
| Duración |
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