TítuloCycle Poster
Agencia
Campaña All of the Confidence, None of the Evidence
Anunciante Procter & Gamble
Marca Always
PostedMarzo 2004
Sector Empresarial Higiene femenina
Filosofía Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information.
Problema How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent.
Medio Cartel
Mercado optionlist-countries.COU079, América del Sud

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