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| Título | The Price of Equality |
| Agencia | Phantasia | Wunderman |
| Campaña | The Price of Equality |
| Anunciante | Scotiabank |
| Marca | Scotiabank |
| Fecha de primera difusión/publicación | 2018 / 5 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Filosofía | Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. |
| Medio | Case Study |
| Duración | |
| Chief Creative Director | Jose Aburto |
| Head Of Art | Augusto Landauro |
| Creative Director | Diego Sugai |
| Copywriter | Diana Flores Luna |
| Director artístico | Diego Izquierdo |
| Designer | Miguel Ucañan |
| Illustrator | Rolando Aquije |