VCCP is the global challenger network for challenger brands. We create enduring brand platforms that deliver value for our client's businesses and enable diverse creative ideas of exceptional quality. Our clients are the world’s most recognisable challenger brands, including Google, White Claw, Mondelez, Virgin Media O2, Pepsico and Canon. 

We are The Challenger Agency for Challenger Brands.
We have a track record of delivering transformational business results. We've helped O2 become No.1 in key brand metrics and helped Compare the Market go from 4th to 1st in market share.

We believe it only works if it all works.
We’ve built a fully integrated and world-class suite of capabilities that can deliver across every customer touchpoint both in b2b and b2c - all under one roof as one agency.

We believe in a collaborative culture.
On our very first day of business we created our ten founding principles. They are our code of conduct, our promise to our clients and to one another.

We build long term brand platforms.
An effective brand platform has to touch every element of the customer journey, which is why our methodology has been designed to consider the entire customer lifecycle across all possible touch points.

We believe in doing good.
Our people and our culture are our biggest assets; we want to create an environment where everyone can thrive. From our award-winning DE&I team to our Challenger Academy and our planet and wellbeing initiatives. 

VCCP has a strong global operating structure across APAC, EMEA and the US, with offices in London, Stoke-On-Trent, Macclesfield, Madrid, Prague, San Francisco, New York, Singapore, Auckland and Sydney. Through our footprint, we are able to create powerful, stand out, and effective creative campaigns for our clients that resonate locally in every market across the globe.