Título | REmemory Case Film |
Agencia | Ogilvy Taiwan |
Campaña | REmemory |
Anunciante | Taiwan Alzheimer's Disease Association |
Marca | Taiwan Alzheimer's Disease Association |
Fecha de primera difusión/publicación | 2022 / 11 |
Sector Empresarial | Seguridad pública, salud e higiene |
Sinopsis | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
Medio | Web Film |
Duración |