M&C SAATCHI. HOME TO THE CREATIVE ENTREPRENEUR
M&C Saatchi has over a 145 companies in 35 countries across all marketing disciplines.
Our business strategy is to start companies rather than to acquire them. The partners in our companies are therefore not just managers, they are owners.
We give them the freedom to grow and evolve and they in turn are trusted to show responsibility and respect for others.
This strategy creates a culture wherein people want to work together - have chosen to be part of M&C Saatchi Worldwide rather than being forced to be through acquisition.
This start up model allows us to add capabilities at speed and stay ahead of the curve, not just with an individual but with a new company of specialist talent.
Our future strategy is to change absolutely nothing, and absolutely everything.
The nothing – our 4 key principles give us strong foundations for growth - Brutal Simplicity of Thought, Diversity of Thought, Independence and Start Ups.
Everything – we will accelerate the breadth of our offering and the variety of people who we start businesses with, globally.
M&C Saatchi. Home to the Creative Entrepreneur
In 1995 we set out to create a new kind of network.
That was international from birth.
That was built through start-ups rather than acquisition.
Where the local management has local equity.
Twenty-one years later, M&C Saatchi’s unique structure, philosophy and culture has produced:
A network of twenty-five agencies in all major cities and territories.
And nine specialist companies.
A federation of entrepreneurs who are free to grow, innovate and create.
Who work better together because we are like each other and like each other.
Creative advertising agency. Produces high-impact, arresting advertising campaigns, delivered across all key media platforms. Extensive experience of retail brands, financial services and government-led behaviour change initiatives.
Customer engagement and shopper marketing agency. Focuses on creating better customer connections between brands and consumers.
M&C Saatchi Mobile
Global market knowledge. Experts positioned in Europe, the Americas and Asia-Pacific to ensure on the ground market knowledge combined with global scale delivers relevant, performing and scalable campaigns to a world-wide client base.
M&C Saatchi PR
Young and dynamic. Expertise in strategic brand planning, publicity, influencer and media relations, digital & social, experiential, events, crisis & issues. Delivers not only coverage and awareness but tangible commercial returns.
M&C Saatchi Sport & Entertainment
Leveraging sponsorship and activation. Using sponsorship to connect with consumers sparks two-way communication, collective experiences, and ignites support behind causes that benefit both audience and sponsor.
Integrated qual/quant research agency. Provides insight into a brand’s customer base and establishes who they really are: their dreams, desires and needs, their worries and frustrations. The result? Design strategies, products and solutions that will truly appeal to them.
Full-service brand consultancy. Works on insight, innovation, brand strategy and design to produce a positive, measurable and enduring impact on client brands, and the lives they impact.
M&C Saatchi Shop
Our latest offering, Shop brings together a precise understanding of shopper behaviour and motivations through a mix of insights, data and analytics. Combined with brilliant creative and technology, our aim is to make our brands the most shoppable products in their category and channel.
M&C Saatchi Merlin
Creative talent management. Develops careers for an eclectic roster of individuals including Mo Farah CBE, Louise Redknapp and Andrew 'Freddie' Flintoff MBE. Takes full advantage of constant access to main decision makers across media, broadcasting and branding sectors.