| Título | You've Got a Friend in Philly |
| Agencia | Ogilvy UK |
| Campaña | You've Got a Friend in Philly (Mondelez) |
| Anunciante | Mondelez |
| Marca | Philadelphia |
| Fecha de primera difusión/publicación | 2023 / 6 |
| Sector Empresarial | Productos lácteos y huevos |
| Sinopsis | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
| Resultado | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
| Medio | Televisión y Cine |
| Duración | |
| Agency | WPP |
| Miembro del equipo creativo | WPP |
| Brand | Señor Z |
| Marketing Director | Kirsten McPherson |
| Managing Partner | Pumie Msengana |
| Director de proyectos | Phoebe Salter |
| Director ejecutivo de creación | Jules Chalkley |
| Director ejecutivo de creación | Sam Cartmell |
| Director ejecutivo de creación | Dave Towers |
| Chief Strategy Officer | Jakub Hodbod |
| Strategy Director | Hannah Wren |
| Agency | Modern Influence |
| Miembro del equipo creativo | Modern Influence |
| Producción | Academy Films |
| Realizador | Vince Squibb |
| Productor | Dave Birchall |
| Editorial | Jonnie Scarlett @ The Quarry |
| Montador | Paul Watts |
| Montador | Sam Jones |
| Postproducción | ETC |
| Efectos especiales | ETC |
| Colorista | Luke Morrison |
| Productor | Olivia Jessop |
| Efectos especiales | David Filipe |
| Música | Bark Soho |
| Sonido | Bark Soho |
| Sound Engineer | Markus Ffitch |
| Música | Theodore music |
| Sonido | Theodore music |
| Marketing Director | Vanessa Harrer |
| Head of Strategy | Derya Seyman |
| Brand Manager | Chiara Ziboni |
| Strategy Director | Krystyna Klimczak |
| Brand Manager | Raphael Capitani |
| Managing Partner | Dani O’Donnell |
| Project Director | Lily Greenwood |
| Designer | Joe Glover |
| Agency | Ogilvy Consulting |
| Managing Partner | Jenny McCoubrey |
| Business Director | Stephen Farrell |
| Business Director | Katie Lassman |
| Montador | Christina Hill |
| Productor ejecutivo | Olly Whitworth |
| Productor | Emily Garaway |
| Música | David Bass |