| Título | Big Head |
| Agencia | TBWA\Chiat\Day Los Angeles |
| Campaña | Cube’s Munchie Meal |
| Anunciante | Jack in the Box Inc. |
| Marca | Jack In The Box |
| Posted | May 2024 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | Unruly CEO Jack Box is teaming up with yet another SoCal icon, West Coast Rapper Ice Cube, to defend Jack’s crown as the leader of late night with the “Cube’s Munchie Meal”, bringing back the fan-favorite Chick-N-Tater Melt. Launching on 6/3, the campaign features Cube and Jack as friends and business associates hanging out at a recording studio late at night, enjoying Jack’s food. Just like Jack in the Box, Ice Cube is a West Coast legend, with a cultural presence and consumer appeal that caters to the rowdy, late night vibes we know and love, making him the perfect partner to bring this campaign to life. And to add to the kismet nature of this partnership, Ice Cube also has a classic song with a title that's almost too perfect: "Jack N the Box," making him truly synonymous with Southern California culture. Each commercial spot features Ice Cube’s original song “Jack N The Box," in one instance using the song's lyrics as a jumping off point for humorous tension between Ice Cube and Jack. |
| Medio | Televisión |
| Duración | |
| Celebrity / actor | Ice Cube |