Información de Contacto
200 Varick Street, 11th FloorNew York NY 10014
Estados Unidos
Social:
Elaine Purcell
Chief Growth Officer, DDB NAM
Basic Info
Fundada en: 1949
Holding: Omnicom Group (New York, Estados Unidos)
Empleados: 11000
Premios: 50
Creaciones: 564
Fundada en: 1949
Holding: Omnicom Group (New York, Estados Unidos)
Empleados: 11000
Premios: 50
Creaciones: 564
Elaine Purcell
Chief Growth Officer, DDB NAM
DDB San Francisco shines a light on saving energy with an alternative ad
DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honor of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message.
Lighting this billboard space usually consumes a great deal of energy, but this idea transformed the out of home placement into an off-the-grid media space. Using a special solar powered material, the Energy Upgrade California message illuminated, taking over the existing billboard once it became dark outside. The #BetterOff billboard, which was located on the 405 Freeway in Los Angeles, emphasized the need for every Californian to make an effort to save energy.