Título | The Issue Within The Issue |
Agencia |
Havas New York
|
Campaña |
The Issue Within The Issue
|
Anunciante |
Ali Forney Center
|
Marca |
Ali Forney Center
|
Fecha de primera difusión/publicación |
2021 / 12
|
Sector Empresarial | Instituciones/Organizaciones no gubernamentales
|
Sinopsis | 40% of the homeless youth population in New York City identifies as LGBTQ+. To raise awareness, we partnered the Ali Forney Center (AFC), an organization dedicated to housing homeless LGBTQ+ youth, with New York Magazine, and developed an issue where 40% of the total ad inventory—our 28-page magazine with a magazine—was dedicated to the challenges this group faces. We enlisted journalists and editorial experts to bring the stories of LGBTQ+ youth homelessness to life. Each page of The Issue Within The Issue had a call to action via QR code, so readers could learn more and/or donate. |
Medio |
Prensa y publicaciones
|
Responsable de la creación |
Dan Lucey
|
Director artístico |
Camille Walker
|
Director artístico |
Hamza Ali
|
Director artístico |
Julie Rosenoff
|
Director artístico |
Rudy Troncone
|
Responsable de conceptos / redactor |
Carlos Matias
|
Responsable de conceptos / redactor |
Patrick Chase
|