Título | What if? |
Agencia | Ogilvy Worldwide |
Campaña | What If? |
Anunciante | National Association for Stock Car Racing |
Marca | Nascar |
Fecha de primera difusión/publicación | 2015 |
Filosofía | NASCAR is about its evolution and its roots. This is a story about every generation defining what NASCAR means. It’s a story of speed and the hunt for more. Is there a difference between moonshiners outrunning the law in the 30’s and modern drivers handling the hairpin turns of Daytona Beach? No, it’s pure necessity. It’s a story about love. Love of danger. Love of speed. Love of heroes. Love of something that is so imperfect, that it is in fact perfect. In the USA, NASCAR is seen as a sport that is only for certain types of people. You know the type. This film was meant to change that perception. NASCAR's relatable to everyone. It’s not just left turns. It’s a story of determination and love. Of underdogs and unlikely heroes. At its core it’s everything we rally around as a society. NASCAR is much bigger than its perception. |
Medio | Televisión |
Duración | |
Banda Sonora | Can't Help Falling in Love by Twenty One Pilots |
Editing Facility | Crew Cuts |
Director de cuentas | David Zane |
Jefe de cuentas | Aditi Reddy |
Director de cuentas | Jennifer Natuzzi |
Director de cuentas | Martin Murphy |
Ejecutivo de cuentas | Emily Zale |
Planning Supervisor | Jennifer Peterson |
Planificador de cuentas | Jake Stanley |
Responsable de la creación | Chris Garbutt |
Director ejecutivo de creación | Terry Finley |
Director ejecutivo de creación | Tommy Henvey |
Director artístico | Rich Wallace |
Responsable de conceptos / redactor | Terry Finley |
Responsable de conceptos / redactor | Tommy Henvey |
Productor de la agencia | Dave Lambert |
Agency Music Producer | Michael Freeman |
Productora | Smuggler |
Realizador | Todd Field |
Senior Executive Producer | Andrew Colon |
Senior Executive Producer | Brian Carmody |
Senior Executive Producer | Patrick Milling Smith |
Productor ejecutivo | Shannon Jones |
Productor ejecutivo | Carole Hughes |
Productor | Brian Etting |
Director de fotografía | Joost van Gelder |
Efectos especiales | Framestore |
Montador | Mark Harrington |
Montador | Jake Jacobsen |
Sound Designer | Julienne Guffain |
Sound Designer | Amar Lal |
Sound Designer | Joseph Fraioli |
Music Producer | Able Baker |