Our Vision: To be our clients' most important partner.

We need to treat their business like our own, but bring our own unique thinking to the relationship. And we need to bring our best to the table - the best people, best thinking, best work and the greatest innovation.

Being a great partner will not only earn us a place at our clients' table - it will give us a chance to do great work. Out-of-the-box work. Work that leads to real success. And success leads to more success. Our business will grow organically with more new clients. More new partenrships. It will also attract the best people and lead to the greatest rewards - loyalty, retention and an inspiring enviroment. Be our clients's most important partner. That is our vision. It is our quest - and it begins with a mission.

Mission: Resist the Usual

Resist the Usual must what it has alwasy meant - superb business building ideas created through real insights and a deep knowledge of the consumer, the market and our clients' business. Ideas driven through channels of relevance and importance to the consumer - linking to all touchpoints and initiatives - and built on a foundation of trust, partnership and plain old fashioned client service. Only then, by Resisting the Usual, can we achieve our vision of becoming our cleints' true partner.

David Sable is Global CEO of Young & Rubicam

Y&R is a leading global marketing communications company, with more than 189 offices in 90+ countries. 

Y&R is a member of WPP, the world’s largest communications services group.