| Título | Hate Workout |
| Agencia | Åkestam Holst /NoA |
| Campaña | Hate Workout |
| Anunciante | Friskis & Svettis |
| Marca | Healthy & Sweaty |
| Posted | Diciembre 2015 |
| Sector Empresarial | Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética |
| Sinopsis | Sweden's largest gym chain. |
| Problema | To launch a new training membership, we contacted the people who had already given up by e-mail. Together with sport psychologists and fitness experts Friskis & Svettis created a completely new gym membership. The membership is a digital training program that helps you get across the point when you actually start to enjoy exercising. The membership guided you through different exercises created to slowly get your mind and body to enjoy training. |
| Medio | Interactivo |
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