| Título | The Road to Reading |
| Brief | Comics can give children an early love for reading. That’s why a Swedish convenience store gave away comics for free. These ads for the Road to Reading campaign start as very basic comic strips which then evolve into more complex stories – and finally into the original text from classics of literature. |
| Agencia | Åkestam Holst /NoA |
| Campaña | The Road to Reading |
| Anunciante | Pressbyrån |
| Marca | Pressbyran |
| Posted | Noviembre 2016 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Sinopsis | Pressbyrån is a chain of Swedish convenience stores in Sweden that sells magazines and newspapers, convenience foods such as chilled drinks, potato chips, candy bars, ice cream, and hot dogs, and tobacco products. They also sell tickets for public transport, phone cards and stamps. Stores are often located adjacent to subway stations, commuter railway stations and bus terminals. |
| Medio | Prensa y publicaciones |
Want to make your company shine?
Showcase Your Work
Add up to 4 pieces of creative work to your company profile.
Boost Your Visibility
Appear above the rest when global brands search for you.
Encourage Direct Contact
Make it easier for clients to reach you by having the right people listed in your profile.
» Switch to a Starter Profile
Join
The Creative Industry Network
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile