Insights from VCCP Prague

    Froneri has today launched a new integrated campaign for Cadbury Ice Cream - claiming the delicious frozen treats are ‘Guaranteed not to last’. The campaign was created by Cadbury’s global agency of record VCCP London. Taking a bold strategy, the campaign steers clear of category convent… leer más

  Intuition by Wilkinson Sword and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Int… leer más

  Co-op Group, the UK’s largest consumer co-operative, has today announced the appointment of VCCP London, with the integrated communications agency beginning work on their first campaign to help grow its membership by one million people this year. The business was won during a two-way comp… leer más

 VCCP Group announces the promotion of Claire Young to CEO of Girl&Bear.  Girl&Bear, VCCP’s global content creation studio, launched in 2021: the fully integrated content creation studio prides itself on delivering ‘craft without compromise’ across its capabilities, which include fi… leer más

  Wilkinson Sword and LADbible Group have joined forces to ignite a spirited debate among men aged 18-34, prompting them to ponder the age-old question: beard on or beard off? Spearheaded by VCCP Media, the campaign challenges societal norms and encourages men to reconsider their grooming c… leer más