TítuloMaillot 45
Agencia
Campaña Maillot 45
Anunciante Liberty Seguros
Marca Génesis Seguros
Fecha de primera difusión/publicación 2018 / 4
Sector Empresarial Seguros
Lema Maillot45
Sinopsis In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it. That is why we have created the first cycling jersey that warns drivers about the need to reduce their speed near cyclists, cleverly using the same signal recognition system. Vehicles are getting smarter every day, but some drivers still aren't.
Filosofía Maillot 45, first cyclists jersey that act as a dynamic and real time interactive signpost to warn drivers to slow down.
Problema In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it.
Medio Interactive Outdoor Experience
Duración
Más información vccp.es
Executive Creative Director, EVP
Creative Director
Art Director

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