| Título | McDonald's Swimsuits |
| Agencia | Virtue Worldwide |
| Campaña | McDonald's Swimsuits |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Posted | Diciembre 2021 |
| Sector Empresarial | Restaurantes y comida rápida |
| Filosofía | McDonald’s didn’t want to wait until the law was in place, but took action before the summer to send a message of responsibility. The replacement of plastic drinking straws with sustainable paper straws therefore had to be initiated early and had to be accompanied in such a way that it was perceived as a responsible and typical decision by McDonald’s. Getting a major brand to commit to such an innovation-driven idea is a major challenge. |
| Medio | Case Study |
| Duración | |
| Director creativo | Matthias Piskernik |
| Director artístico | Stefan Hundlinger |
| Responsable de conceptos / redactor | Anton Kürschner |
| Responsable de conceptos / redactor | Teresa Karin Petzold |
| Diseñador | Stefan Hundlinger |
| Diseñador | Viktoria Bierbaumer |
| Director / DOP | Matthias Katkowski |
| Gráfico | Viktoria Bierbaumer |
| Gráfico | Stefan Hundlinger |
| Productor de la agencia | Annina Bottesch |
| Productora | Virtue |
| Fotógrafo | Kurt Prinz |
| Social Media Team | Stephanie Schüller |
| Responsable de cuentas de agencia | Clemens Brückner |
| Director de cuentas | Marcus Opitz |
| Post Production Coordinator | Martin Stahl |
| Montador | Evelyne Adeyinka |
| Director ejecutivo de creación | Dian Warsosumarto |
| Producción | poleit |