We completely avoided the language of loyalty with points and pounds, and instead focused on the community benefits of membership. We encouraged everyone to 'join us' and do their bit for their community through the story of two northern brothers singing a classic Oasis song. The lyrics remind the whole street that regardless of what may be the sun still shines, the birds still sing and no matter who we are, we can all make a difference when you join us as a Co-op member.