TítuloThe immersive experience of a realistic test drive in virtual reality
Agencia
Campaña The immersive experience of a realistic test drive in virtual reality
Anunciante Peugeot
Marca Peugeot
PostedNoviembre 2021
Sector Empresarial Automóviles
Sinopsis Challenge: Help a global car manufacturer expand its brand ecosystem with relevant customer experiences.
 
Outcome: Mobile product innovation that lets potential customers experience their favorite car-model by offering a virtual test drive. 
Resultado The app had a 70% download ratio in the app store and the number of test drives at dealerships increased with more than 150%.
Medio Case Study
Más información https://dpdk.com/work/virtual-testdrive-app
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