In an era where information spreads as fast as a finger swipe, how do we know what’s true? That’s the challenge PTT Station took on in its latest commercial—not just to promote fuel, but to stand up for the truth!
Flipping the Script on Online Misinformation
Misinformation online shapes consumer decisions more than we realize. "I Saw It on the Internet..."—the phrase that fuels doubt, distorts perceptions, and disconnects consumers from brands. By bringing online myths into the real world, we challenge assumptions and set the record straight.
A New Storytelling Approach
Instead of a traditional spokesperson delivering scripted messages, we brought online avatars to life—turning profile pictures into real people, standing in front of the audience and voicing the internet’s doubts. From misleading beliefs to widely shared myths, we tackled them all head-on, transforming speculation into clarity with fact-based storytelling.
Facts Are What Matter
In a world where misinformation spreads quickly, we believe consumers deserve clear, fact-based answers about the products they rely on. That’s why our campaign goes beyond performance claims. It’s about ensuring that every driver makes informed choices, based on facts, not just hearsay. Because confidence doesn’t come from rumors —it comes from real experiences and proven quality.
Fueling Clarity in a World of Noise
With endless online debates and viral misinformation, it’s easy to get lost in a sea of opinions. But when it comes to what goes into your vehicle, Real infomation should always come first. This campaign, we stand by the quality of PTT Station’s fuel with transparent information and real data—so consumers don’t have to rely on speculation. Because when it comes to fueling your journey, clarity matters as much as performance.