Título | Adoption Test |
Agencia | BETC HAVAS |
Campaña | Adoption Test |
Anunciante | Qualitá |
Marca | Qualitá |
Posted | Septiembre 2020 |
Sector Empresarial | Protección / Derechos de los animales, adopción |
Sinopsis | Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples' curiosity in discovering the face of a future child, but surprise them with a pet for adoption. |
Medio | Case Study |
Director creativo | Laura Azevedo |
Director creativo | Romolo Megda |
Responsable de conceptos / redactor | Bruno Ramalho |
Director artístico | Felipe Pires |