The 54-Second Watch campaign by Fondation Emergence. Every second, thousands of victims worldwide are claimed by homophobia and transphobia. Due to intolerance, the life span of LGBTQ+ persons is reduced.
Filosofía
Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org
Problema
Violence, whether physical, psychological, sexual, institutional, medical or economic reduces the life expectancy of LGBTQ+ persons. Available in video, poster, print, digital and in radio, this public awareness campaign created by Havas Montreal seeks to put a spotlight on this fundamental injustice.